Influencing external perceptions
The Marketing and Reputation Research Division is one of six academic areas within Henley Business School at the University of Reading.
Henley has a strong heritage in the disciplines of strategic marketing, reputation management, and in matters relating to governance and leadership. We offer academic leadership and practitioner expertise in the fields of Strategic Marketing, Customer Management, Digital Marketing, Social Marketing, Reputation Management and Sustainability as well as the area of Corporate Governance and Board Directorship.
Our research interests in Marketing include customer management, customer experience and customer effort; services marketing and the role of internal climate and people management; digital marketing and the impact of social media upon customer and organisational behaviour; online shopping behaviour and the customer experience; not-for-profit marketing and health services marketing.
Within the Reputation field our research covers brand and corporate reputation management; corporate responsibility and well-being; individual and organisational resilience; decision-making within a stakeholder environment; positive psychology; the reputation and relationships of charities; influences on leadership behaviour and decision-making; and the impact of leadership teams’ reputation on organisations.
Effective governance is critical to ensuring the sustainable future of the organisation. Working through the Directors Forum, a team of international faculty research, teach and advise on how Boards can continually enhance their oversight of strategic decision making, diversity, risk, reputation, ESG, sustainability cyber, AI and block-chain adoption. Our approach to moulding robust boardroom dynamics provides for that unique balancing of compliance and stewardship, so that attention can be given to improving the performance of General Managers, the C-suite, and the overall organisation. The mandate is broad, attracting private, public and third sector bodies as well as a number of governments across 42 countries.