Marketing

The University of Reading offers a range of postgraduate marketing courses, taught by Henley Business School and the Department of Agri-Food Economics and Marketing.

Henley Business School

Henley Business School is one of an elite group of business schools to hold triple-accredited status for the quality of its courses and faculty.

• 98% of our master’s graduates are in employment after graduation (Master’s Careers Survey 2021).
• 95% of our students would recommend their master’s programme (Master’s Careers Survey 2021).
• Take advantage of optional study trips that enable you to work on marketing challenges, and attend lectures from guest speakers from the marketing industry.

Specialise in an area of marketing that suits your goals

You can choose from three postgraduate marketing pathways at Henley Business School, enabling you to specialise in digital, international or consumer marketing.

Our flexible courses allow you to change your marketing pathway within the first few weeks of arriving at Reading:

• Digital marketing: learn how to make the best use of digital channels and understand how customers interact with businesses online.
• International marketing: gain an understanding of marketing strategies and practices around the world.
• Consumer marketing: understand customer-centric marketing strategies and practices, linked to the psychological and emotional behaviour of consumers.

Department of Agri-Food Economics and Marketing

The Department of Agri-Food Economics and Marketing has expertise in agricultural economics, development finance, consumer behaviour, and food economics and marketing. Our academics and graduates are tackling some of the biggest issues of the 21st century aligned to the 2030 Agenda for Sustainable Development.

You’ll join a diverse community in our Graduate Institute of International Development, Agriculture and Economics (GIIDAE), which offers a unique and global learning experience. Our internationally renowned academics are at the forefront of research, practice and policy development.

Choose from two food-related master’s programmes

• MSc Food Economics and Marketing: focuses on how economic and marketing forces influence the decisions of producers, processors, retailers, consumers and policy makers along food supply chains.
• MSc Consumer Behaviour: suitable for graduates from both business and non-business backgrounds, this course covers the latest thinking in consumer behaviour. You’ll develop the ability to understand, interpret and predict the consumer actions that underpin all marketing activities.

Accreditation

All of our marketing programmes are accredited by the Chartered Institute of Marketing (CIM), allowing our graduates to gain module exemptions from some CIM diplomas and certificates.