Marketing

The University of Reading offers three postgraduate courses in marketing, enabling you to specialise in digital, international or consumer marketing.

You’ll study at Henley Business School, one of an elite group of business schools to hold triple-accredited status for the quality of its courses and faculty.

Choose marketing at the University of Reading

• 98% of our master’s graduates are in employment after graduation (Master’s Careers Survey 2021).
• 95% of our students would recommend their master’s programme (Master’s Careers Survey 2021).
• Take advantage of optional study trips that enable you to work on marketing challenges, and attend lectures from guest speakers from the marketing industry.

Specialise in an area of marketing that suits your goals

Our flexible courses allow you to change your marketing pathway within the first few weeks of arriving at Reading:

• Digital marketing: learn how to make the best use of digital channels and understand how customers interact with businesses online.
• International marketing: gain an understanding of marketing strategies and practices around the world.
• Consumer marketing: understand customer-centric marketing strategies and practices, linked to the psychological and emotional behaviour of consumers.

Accreditation

All of our marketing programmes are accredited by the Chartered Institute of Marketing (CIM), allowing our graduates to gain module exemptions from some CIM diplomas and certificates.