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Choose a subject
2026/27
2027/28
Undergraduates
Postgraduates
Undergraduates
Postgraduates

Subjects A-B

  • Accounting
  • Acting and Drama
  • Agriculture
  • Ancient History
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biochemistry
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Digital Media and Communication
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Finance
  • Food
  • Foundation programmes
  • French
  • Geography
  • German
  • Global Sustainable Development
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Foundation Pathways
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Microbiology
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Sociology
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction Management
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Archaeology
  • Architecture
  • Art
  • Artificial Intelligence
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Classics
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise

Subjects D-G

  • Data Science
  • Dietetics
  • Digital Business
  • Ecology
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Technology
  • International Development and Applied Economics
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

Subjects A-B

  • Accounting
  • Acting and Drama
  • Agriculture
  • Ancient History
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biochemistry
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Digital Media and Communication
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Finance
  • Food
  • Foundation programmes
  • French
  • Geography
  • German
  • Global Sustainable Development
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Foundation Pathways
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Microbiology
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Sociology
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction Management
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

We are in the process of finalising our postgraduate taught courses for 2027/28 entry. In the meantime, you can view our 2026/27 courses.

BSc Business and Management with Placement Year

  • UCAS code
    N101
  • A level offer
    ABB
  • Year of entry
    2027/28
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2027/28
  • Course duration
    Full Time:  4 Years

Develop the skills and knowledge to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management with Placement Year degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

An integrated placement year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Choose BSc Business and Management at Henley Business School

  • We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
  • We are ranked 1st in the UK for Business studies in the Daily Mail University Guide, 2026.
  • We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2026.

Flexible study options

After the first year of your BSc Business and Management with Study Year Abroad degree, you'll have the option to transfer to any of our specialist pathways:

  • BSc Business and Management (Human Resources and Organisational Behaviour)
  • BSc Business and Management (Entrepreneurship and Innovation)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

If you choose to remain on the general degree course, you’ll still be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

We also offer two variations of this course: BSc Business and Management, a three-year course without a placement year, and BSc Business and Management with Study Abroad Year, a four-year course with a year spent studying overseas instead of on placement.

Placement year in industry

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module whilst on placement. We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

  • deepen your knowledge and develop new skills
  • build a network of industry contacts
  • boost your employability with new experiences
  • learn more about the sector you may wish to enter.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide you with the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

91% of our students said teaching staff are good at explaining things (National Student Survey 2025, 90.7% of responders from Business and Management courses).

You’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

A focus on employability

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.

For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Overview

Develop the skills and knowledge to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management with Placement Year degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

An integrated placement year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Choose BSc Business and Management at Henley Business School

  • We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
  • We are ranked 1st in the UK for Business studies in the Daily Mail University Guide, 2026.
  • We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2026.

Flexible study options

After the first year of your BSc Business and Management with Study Year Abroad degree, you'll have the option to transfer to any of our specialist pathways:

  • BSc Business and Management (Human Resources and Organisational Behaviour)
  • BSc Business and Management (Entrepreneurship and Innovation)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

If you choose to remain on the general degree course, you’ll still be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

We also offer two variations of this course: BSc Business and Management, a three-year course without a placement year, and BSc Business and Management with Study Abroad Year, a four-year course with a year spent studying overseas instead of on placement.

Placement year in industry

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module whilst on placement. We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

  • deepen your knowledge and develop new skills
  • build a network of industry contacts
  • boost your employability with new experiences
  • learn more about the sector you may wish to enter.

Learning

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide you with the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

91% of our students said teaching staff are good at explaining things (National Student Survey 2025, 90.7% of responders from Business and Management courses).

You’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

A focus on employability

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.

For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Entry requirements A Level ABB

Firm drop grade

Select Reading as your firm choice on UCAS and we'll guarantee you a place even if you don't quite meet your offer. For details, see our firm choice scheme.

Our typical offers are expressed in terms of A level, BTEC and International Baccalaureate requirements. However, we also accept many other qualifications.

Typical offer

ABB

If you are taking an EPQ

Extended Project Qualifications (EPQ): If you are taking an EPQ, you will receive two offers: our standard offer and an alternative offer of BBB in your A-level subjects on the condition that you achieve a B in your EPQ.

International Baccalaureate

32 points overall, including 4 in Maths and English at standard level

GCSE

Maths and English at grade B (5).

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for international and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Pathway

If you are an international or EU student and do not meet the requirements for direct entry to this degree, you can join the University of Reading’s International Foundation Programme (IFP).

International Foundation Programme – September entry

International Foundation Programme – January entry

Successful completion of the International Foundation Programme, along with any other relevant degree entry requirements, guarantees you the opportunity of a place on your chosen undergraduate degree.

Learn more about our International Foundation Pathways

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Compulsory modules include:

X

Module details


Title:

Management Debates: Ways of thinking about business

Code:

MM1F19

Convenor:

DR Mads Emil Wedell-Wedellsborg

Summary:

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives, and to recognise the value of these competing viewpoints.

 

The module is team taught, with different streams of lectures delivered by academics from different disciplinary backgrounds. Pedagogically, the module adopts a ‘syndicate’ approach, with students assigned to learning groups for the duration of their study.

This module is delivered at the University of Reading and the University of Reading Malaysia.

Assessment Method:

Assignment 20%, Report 20%, Class test 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Accounting for Managers

Code:

MM1F27

Convenor:

MRS Sian Weatherburn

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Exam 55%, Portfolio 10%, Project 35%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

 

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Developing Professional Excellence

Code:

MM1F29

Convenor:

DR Can Ererdi

Summary:

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the recruiter and the organisations. The module will enable the students to appreciate the role of recruitment, the context of different organisations (businesses and sectors) and implications for different talent management strategies and needs, the rationale for employing certain process and procedures to secure a high-performing and engaged workforce. The students will also be encouraged to reflect on their own careers.  The module offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience.

The Module is designed to be delivered in part 1, well ahead of placement applications. Therefore, it equips the students to become career-minded from the onset and make better choices and improved applications, to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation.

This module is delivered at University of Reading, University of Reading Malaysia.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM1F19 Management Debates: Ways of thinking about business DR Mads Emil Wedell-Wedellsborg
MM1F20 Business in Practice: Markets, Marketing and Management DR Andrew Hull
MM1F27 Business in Practice: Accounting for Managers MRS Sian Weatherburn
MM1F28 Business in Practice: Data analytics DR Markos Kyritsis
MM1F29 Developing Professional Excellence DR Can Ererdi

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Building competitive advantage: Business Strategy and Operations

Code:

MM296

Convenor:

DR Joseph Lane

Summary:

The first half of the module introduces students to the concept of competitive advantage, why this is important for organisations, and how this can be achieved through the development and application of business strategies. In addition to asking the core question of how an organisation can build and sustain competitive advantage, the module will introduce students to critical perspectives on the theories, frameworks and analytical tools used in the strategy process. Sources of competitive advantage in the external and internal environments of organisations will be explored, as well as consideration of fundamental concerns facing organisations operating in an increasingly global and dynamic business environment.

The second half of this module focusses on operations management, which can be seen as the function of the organisation that manages the resources that are devoted to the creation and delivery of services and products that create value for the organisation’s customers. Integrating operations management alongside strategic management responds to the resulting opportunities and challenges faced by organisations today. It focusses on the key principles that underpin operations management in order to provide a theoretical and practical grounding that provides a broad understanding as to how operations managers can lead the delivery of products and services that both delivers value for their customers and delivers on the organisations business objectives and strategic vision.

Overall, the module will highlight the importance of different functions within an organisation working together and the role of operations and processes in supporting strategic initiatives in developing and sustain competitive advantage over the long-term.

The module lead at the University of Reading Malaysia is Dr Mandy Mok.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Managing Work and People: Organisational Behaviour and Human Resources Management

Code:

MM297

Convenor:

DR Rita Fontinha

Summary:

This module examines the main concepts, principles and practices concerning the management of work and people in organisations.  The module is intended to be both intellectually stimulating and practically relevant.

This module is also delivered at the University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Social Responsibility in Action

Code:

MM298

Convenor:

DR Irina Heim

Summary:

Students are expected to draw on knowledge and experience gained during the course, and to apply it to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. The practical actions are developed in conjunction with specific organisations, and they address a topic that is relevant to Principles for Responsible Management Education’ (PRME). PRME is a United Nations-supported initiative founded in 2007 in support of the Sustainable Development Goals and is governed by the UN and the main business school accreditation bodies. Henley Business School is an advanced signatory to PRME.?

This module is also delivered at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM296 Building competitive advantage: Business Strategy and Operations DR Joseph Lane
MM297 Managing Work and People: Organisational Behaviour and Human Resources Management DR Rita Fontinha
MM298 Social Responsibility in Action DR Irina Heim

Optional modules include:

X

Module details


Title:

Sales and Business Development

Code:

MM2100

Convenor:

MR Fabio Goncalves De Oliveira

Summary:

This module introduces students to sales and in particular the sales process and selling. It adopts a highly practitioner-oriented view of sales. It explains to students the different approaches and sales models, with a specific focus on direct and online sales. 

Students will understand the modern role of sales as a philosophy, culture, process and strategic business development role for companies. Students will understand and assess how sales activities influence the direction and decisions related to marketing, logistics, manufacturing, finance, resource capability and allocation. A customer centric approach to the stages of the sales funnel will be discussed, and marketing activities (digital and traditional acquisition medium channels) to capture and nurture leads, prospects and clients through the modern customer journey. At the same time, the module offers a practical approach to the foundations of individual skills and behaviour required from a salesperson.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Founder Dilemmas

Code:

MM2101

Convenor:

PROF Norbert Morawetz

Summary:

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. The module develops student's entrepreneurial skill and confidence to put plans into action. Students gain understanding of the practice of entrepreneurship as informed by theory, role play and guest lectures. This will include exposure to the experience of successful entrepreneurs. Students are given a solid understanding of the realities of business start-up.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Essentials

Code:

MM218

Convenor:

DR Shobhit Kakaria

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

 

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Comparative International Management

Code:

MM230

Convenor:

DR Denise Tsang

Summary:

This module focuses on management variations across the globe. It is concerned with national variations in business system, innovation and organisation behaviour, and how these differences influence firm performance.  The module starts with an examination of globalisation before going on to consider topics such as governance, education and industrial relations at the country level; we will look across the  USA, China, Japan and Europe to explore different context, culture and behaviour of business management.

Assessment Method:

Exam 50%, Assignment 30%, Oral 10%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Firms in the Global Economy

Code:

MM231

Convenor:

PROF Davide Castellani

Summary:

This module offers an integrated perspective on the (changing) role of nations and firms in the global economy. It serves as an introduction to international business, including a discussion of the essentials of international economics. By linking the different concepts in international economics and business, this module allows to 'get the big picture' and deal with key questions. What is the global economy? Why do countries trade goods and services? Why (and how) do firms go abroad and sell goods and/or source inputs? What are the economic rationales of different internationalization strategies? What are the consequences of international business activity for the nations, firms and people of the global economy?

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

DR Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both University of Reading (Spring) and Beijing Institute of Technology (Autumn). 

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Chris Golding

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Assignment 40%, Oral 30%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Data Analytics

Code:

MM281

Convenor:

DR Giannis Haralabopoulos

Summary:

Data-driven processes are becoming increasingly popular amongst organisations; quickly replacing qualitative assessments that were until recently based on experience and tacit knowledge. Machine learning is widely used in industry and business applications to provide recommendations, make predictions or extract knowledge. A good understanding of machine learning has, therefore, become a fundamental skill for anyone looking to work with organisation that plan to make strategic use of their data. In this module students will be introduced to key concepts related to machine learning and will become adept at managing and analysing data. Furthermore, students will gain experience with building predictive models that can lead to data-driven solutions. The workshops will provide students with the opportunity to develop programming skills using a state-of-the-art programming language (e.g., Python) and tools (e.g. Keras, Scikit, NLTK). 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Ethics 1

Code:

MM295

Convenor:

PROF Kleio Akrivou

Summary:

This module aims to develop students’ awareness and understanding of the ethical issues in business and management. In particular, the ethical issues facing multinationals and global companies will be examined. Businesses do not operate in a vacuum and it is important to consider non-economic issues, such as ethics, to set the management of companies in a broader context. Using a combination of ethical theory and case study analysis, the module aims to enable students to analyse ethical issues that corporate decision-makers face in developing policies concerning a variety of stakeholders. 

Assessment Method:

Assignment 30%, Class test 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Branding Theory and Practice

Code:

MM299

Convenor:

DR Shayan Shaikh

Summary:

Brands are some of the most valuable assets managed by companies today. Strong brands have a major influence on purchase decisions and help companies achieve sustainable competitive advantage. This module follows on from Marketing Essentials (MM218) and focuses on two key issues within Marketing: Branding and the preparation of a Branding orientated project. This Project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM299 in a creative and challenging team task. Guidance for this task is provided through the term. The lectures explore and discuss theories and business practice related to building and managing strong brands.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Management Accounting

Code:

AC201

Convenor:

DR Xing Huang

Summary:

This module introduces the theory and practice of management accounting in relation to organisational decision-making, planning, control and performance evaluation.

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

International Corporate Financial Reporting

Code:

AC216

Convenor:

MS Sue Blackett

Summary:

This module looks closely at the content and application of a range of international financial reporting standards. The module is designed for students following a range of degree programmes who already have prior knowledge of financial accounting.

This module is delivered at University of Reading and Beijing Institute of Technology.

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Digital Marketing

Code:

AP2EM5

Convenor:

DR Rodrigo Perez Vega

Summary:

The growth of the internet has created new opportunities for organisations to reach and build relationships with their customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides students with the key tools required to implement a successful digital marketing strategy. This includes understanding search engines, social media, content marketing and the analysis of web analytics data. Students will also build an understanding of the wider social and public policy issues that use of internet technology, including questions of regulation, privacy and use of customer data.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Banking Law

Code:

LW2BA

Convenor:

DR Monica Vessio

Summary:

Students undertaking this module will cultivate their understanding of banking law in the UK. It will provide students with the opportunity of developing important concepts such as the banker and customer relationship, the duty of banks to maintain confidentiality and other banking law issues arising from transactions.

Assessment Method:

Exam 40%, Assignment 50%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM2100 Sales and Business Development MR Fabio Goncalves De Oliveira
MM2101 Founder Dilemmas PROF Norbert Morawetz
MM218 Marketing Essentials DR Shobhit Kakaria
MM230 Comparative International Management DR Denise Tsang
MM231 Firms in the Global Economy PROF Davide Castellani
MM258 An Introduction to the Management of Information Systems DR Stephen Gulliver
MM270 Practice of Entrepreneurship DR Chris Golding
MM281 Business Data Analytics DR Giannis Haralabopoulos
MM282 Business Applications Development DR Giannis Haralabopoulos
MM295 Business Ethics 1 PROF Kleio Akrivou
MM299 Branding Theory and Practice DR Shayan Shaikh
AC201 Management Accounting DR Xing Huang
AC216 International Corporate Financial Reporting MS Sue Blackett
AP2EM5 Digital Marketing DR Rodrigo Perez Vega
LW2BA Banking Law DR Monica Vessio

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Work Placement 

Compulsory modules

Developing Personal Leadership

Gain a comprehensive view on personal leadership development and learn how to plain your own leadership skills strategy. You’ll examine concepts, theories, and evidence needed to develop your understanding and competencies associated with leadership development and demonstrate contextual and self-awareness.  

Optional modules

Advance Management Accounting

Develop your critical understanding of the role of management accounting in organisational decision making, planning, control and performance management. You’ll be provided with a critical conceptual and technical understanding of management accounting tools and techniques. 

Optimising Marketing Performance 

Develop financial acumen for a career in marketing. You’ll evaluate financial statements, apply relevant marketing metrics, assess marketing costs, and monitor marketing performance results. 

Cross Cultural Marketing

Following on from the module Marketing Essentials, this module introduces cross-cultural marketing based on the recognition of diversity in different markets of the world and local and global consumers. You’ll embark on a group project that provides you with the opportunity to apply concepts and tools in a creative and challenging team task that addresses cross-cultural marketing issues.

Strategy and International Business

Study the strategic issues confronting managers of multinational enterprises (MNEs) both within the firm and in the global marketplace.  You’ll examine factors that influence the development and the competitive positioning of MNEs and gain an understanding of both the external business environment and internal nature of the firm and its strategy. 

Service Operations

Covering key concepts and theories within the area of service operations and management, this module will introduce you to particular challenges facing service organisations in an era where services contribute more to gross domestic product (GDP) than manufacturing. You’ll be provided with theoretical and practical grounding  to work within service organisations or service business units within manufacturing organisations. 

Financing Entrepreneurship

Become acquainted with the various forms of financing for entrepreneurship including debt, equity financing, non-for-profit and alternative financing. You will gain an in depth understanding of the entrepreneurial ecosystem approach and develop skills of cost-benefit analysis of a project and a financial appraisal of new ventures. 

Digital Marketing

Study the increasingly important role of technology in both marketing practice and society. You’ll learn to apply a range of skills to implement digital marketing approaches and study key strategic drivers behind the growth of the digital economy. 

Institutions and Emerging Firms

Explore frameworks that allow description and understanding of national institutions and competitive dynamics related to emerging economies such as China, Russia, Brazil, India and South Africa. You’ll gain understanding as to how managers can address challenges of different national institutions in product markets, labour markets and financial markets in the face of competition. 

New Directions in Business and Corporate Social Responsibility 

Develop your awareness of contemporary debates and practices of Corporate Social Responsibility (CSR) as you consider challenges such as reducing poverty, protection vulnerable ecosystems and facing up to global climate change. You’ll consider the wider role of business in society and global sustainable development and focus on specific areas of corporate responsibility. 

International Human Resource Management 

Learn the key concepts for understanding international human resource management. You'll explore the practice of managing human resources in international businesses and consider variations in the practice of managing human resources in different countries and cultures.

Commercial Law

Study the fundamental principles of commercial law through a critical examination of relevant case law, legislation, business practice, academic work, historical influence and public policy. You’ll primarily focus on the law surrounding contracts for the sale of goods, with particular reference to commercial transactions in England and Wales.   

Marketing Communications

Discuss marketing communication theories to understand how intended audiences are targeted and engaged with. You’ll learn how marketing communications work in practice as you consider both traditional and digital strategies associated with advertisement, sales promotion, design, and management. 

Technology Advisory Practices

Develop your ability to address complex business problems involving the use of technology and identify appropriate options and formulate recommendations. You’ll have the opportunity to work closely with a group of peers to apply technology advisory practices to a contemporary business case and gain business and academic skills applicable to different areas of advisory practice. 

Fairness

Study how fairness shapes our understanding of justice and morality as you delve into different theories that ask the importance and relationship of fairness to concepts such as justice, impartiality, need, and deservingness. You’ll examine real word examples such as global poverty, climate change, and the intersection of fairness and moral demandingness.

Financial Statement Analysis

In this module, you’ll develop financial acumen through reading, evaluating and analysing real companies published financial statements as you consider key financial rations and performances. You’ll expand on oral communication skills as you plan and give a presentation that integrates your knowledge and creative ideas. 

Global Ethics for International Management

Develop your awareness of global approaches to ethics. You’ll gain a critical understanding of the key approaches to ethical theory from different cultural and national contexts as you study their application to key global issues in the relationships between business and society. 

Advances in Digital Marketing 

Cement your knowledge of digital marketing and learn its role in achieving business goals. You’ll learn how to consult organisations of different sizes on the most appropriate digital marketing approaches sing a range of skills and gain practical experience of digital platforms used to implement marketing strategies. 

Corporate Strategy 

Consider the corporate strategies of companies with a single primary line of business to the strategies of multi-business firms. You’ll consider choices related to corporate strategy such as those concerning diversification, vertical integration, acquisitions, and the allocation of resources. As you embark on this module, you’ll develop a sense of what strategists must do to improve firms long-run performance. 

Project Management

In this hands-on module, you'll work on project-based group activities to develop a practical understanding of the tools and techniques used in project management. You'll also explore the core theories that underpin the project management process.   

Intellectual Property Law

Gain an in-depth knowledge on the law of copyright, performers’ rights, trademarks and passing off. You’ll identify and explore rationales of intellectual property protection and learn to assess their practical, day-to-day implementation to  understand the interface between legal rules and physical realities.   

International Marketing 

Gain an in depth understanding of the complexity and variety of factors playing a role in designing and implementing international marketing programmes. This module will stimulate your critical and independent thinking as you consider topics from theoretical and empirical perspectives and the implications for marketing operations of organisations trading across cultures. 

Information Systems and Digital Business

Gain an in depth understanding of the structure and function of information processed and presented by IT systems in organisations. You’ll acquire the ability to plan and develop information system solutions to support digital transformation of organisations with the awareness of social and technological changes and advances.

Social Enterprise 

This interactive module offers an experiential introduction to social entrepreneurship. You’ll embark on a journey exploring social enterprise from conception through to design and delivery. Additionally, you’ll explore opportunities and challenges surrounding social enterprises and the impact of various stakeholders on the development, survival, and growth of such organisations. 

Private Equity and Venture Capital 

Become familiarised with private equity (PE) and venture capital (VC) fund raising and investment processes. You’ll develop an appreciation of the practical aspects of investing by PE and VC firms and understand the dynamics between venture capital investors and the entrepreneur. 

The Dark Side of Marketing 

Explore the conflicts, controversies and moral challenges in the world of marketing – and challenge the way you think about the subject. You'll examine the effects of marketing on consumers’ physical and mental well-being, as well as the alleged exploitation of vulnerable consumers. This module combines marketing with other subject areas, including science, nutrition and law.

Business Evolution

Examine time-dependent phenomena in business & management and learn how evolutionary processes can lead to radically different outcomes to those predicted by neoclassical economics. You will consider the impact of time-dependent business phenomena on firm survival, growth, domination, or extinction. 

Company Law

Study the fundamental principles of commercial law through a critical examination of relevant case law, legislation, business practice, academic work, historical influence and public policy. You’ll primarily focus on the law surrounding contracts for the sale of goods, with particular reference to commercial transactions in England and Wales.     

Communication and Persuasion in Business

Explore effective communication traits in both written and spoken forms. You’ll learn to present data persuasively and delve into rhetorical theory for critical analysis of various texts, including social media communications. You’ll create informative and persuasive documents and reflect upon your own use of language in the workplace and beyond.

Dissertation

Learn to conduct an in-depth examination of a chosen topic through guided independent research to produce a 10,000-word dissertation. 

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Fees

New UK/Republic of Ireland students: The home tuition fee for 2027 entry is £10,050. The home tuition fee is subject to annual increases in subsequent years of study.

New international students: £26,850 for 2027/28. The International tuition fee is subject to annual increases in subsequent years of study as set out in your student contract. For more details, please visit our Fees for International Students page.

Tuition fees

To find out more about how the University of Reading sets its tuition fees, see our fees and funding pages.

Placement year fees

If you spend a full year on placement, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact placements@reading.ac.uk.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Become a Global Sustainability Leaders Scholar

This exciting new undergraduate scholarship scheme is focused on creating a community of global sustainability leaders of the future. We are offering up to 400 scholarships per year, for high-achieving students from the UK and overseas.

Each scholar will receive £6,000 a year for maintenance and living costs, for up to four years of full-time study on their course (subject to terms and conditions).

Find out more about the Global Sustainability Leaders Scholarship scheme.

Careers

Our business graduates are successful in the job market and in their career aspirations. In the Daily Mail University Guide 2026, we are ranked 1st in the UK for Career on track, and 2nd for High-skilled jobs in Business Studies.

92% of Business and Management students are in work and/or further study 15 months after the end of their course (based on our analysis of HESA data © HESA 2025, Graduate Outcomes Survey 2022/23; includes UK domiciled, full-time, first-degree Business and Management respondents). 

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

  • accounting and professional services
  • banking and investment banking
  • consultancy
  • finance
  • human resources
  • IT
  • marketing
  • operations
  • general management.

Our graduates have gone on to work at a variety of high profile organisations including Deloitte LLP, EY, IBM, Kimberly-Clark, Capgemini, Reed and Vodafone.

Dedicated support from Henley Careers

While studying at Henley Business School, you’ll have access to one-to-one careers support from our dedicated service. Henley Careers can help you plan your future, develop interview and application skills, build confidence and give you advice on different career journeys.

Our team will provide you with expert advice and guidance on placements – from help choosing the right role to support while you are on placement. We will help you make your applications stand out and run workshops covering all the main selection methods used by employers: competency interview training, CVs, cover letters, application forms and drop-in clinics.

Build the skills to succeed in your career – and contribute to a sustainable future

At the University of Reading, we help you turn your environmental and sustainability values into opportunities that make a difference to your career and the wider world.

Employers are already reshaping their businesses to respond to climate change, and they increasingly value graduates with expertise in environmental stewardship – one of the fastest-growing skill areas (World Economic Forum, Future of Jobs Report 2025).

During your time at Reading, you’ll have access to a wide range of opportunities and support. This will help you graduate with the knowledge and confidence to tackle environmental and sustainability challenges in your career.

In 2025, the University of Reading won the AGCAS Green Careers Award. Judges highlighted the impact of our Careers service and the positive outcomes our students achieve.

Explore climate and sustainability initiatives you can get involved with as a student at Reading.

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