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CHOOSE A SUBJECT
2022/23
2023/24
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BSc Business and Management with Placement Year

  • UCAS code
    N101
  • Typical offer
    ABB
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years

Gain the skills and knowledge to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management with Placement Year degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management with Placement Year at Henley Business School

  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management with Placement Year degree, you will have the option to transfer to any of our specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc Business and Management with a Modern Language

If you choose to remain on the general degree course, you’ll still be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.
We also offer two other variations of this course: BSc Business and Management, a three-year course without a Placement Year; and BSc Business and Management with Study Year Abroad, a four-year course with a year studying overseas instead of on placement.

Placement Year in industry

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.

We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

  • deepen your knowledge and develop new skills
  • build a network of industry contacts
  • boost your employability with new experiences
  • learn more about the sector you may wish to enter.

A focus on employability with BSc Business and Management with Placement Year

In addition to your Placement Year, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.

Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.

Overview

Gain the skills and knowledge to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management with Placement Year degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management with Placement Year at Henley Business School

  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management with Placement Year degree, you will have the option to transfer to any of our specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc Business and Management with a Modern Language

If you choose to remain on the general degree course, you’ll still be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.
We also offer two other variations of this course: BSc Business and Management, a three-year course without a Placement Year; and BSc Business and Management with Study Year Abroad, a four-year course with a year studying overseas instead of on placement.

Placement Year in industry

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.

We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

  • deepen your knowledge and develop new skills
  • build a network of industry contacts
  • boost your employability with new experiences
  • learn more about the sector you may wish to enter.

A focus on employability with BSc Business and Management with Placement Year

In addition to your Placement Year, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.

Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.

Entry requirements A Level ABB

This degree is not included in our firm choice scheme.

Typical offer

ABB

International Baccalaureate

32 points overall, including 4 in Maths and English at standard level

GCSE

Maths and English at grade B (5). Physics or IT is acceptable in lieu of Maths

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for international and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Compulsory modules include:

X

Module details


Title:

Management Debates: Ways of thinking about business

Code:

MM1F19

Convenor:

PROF Peter Miskell

Summary:

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives, and to recognise the value of these competing viewpoints.

 

The module is team taught, with different streams of lectures delivered by academics from different disciplinary backgrounds. Pedagogically, the module adopts a ‘syndicate’ approach, with students assigned to learning groups for the duration of their study.

This module is delivered at the University of Reading and the University of Reading Malaysia.

Assessment Method:

Assignment 20%, Report 20%, Class test 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Accounting for managers

Code:

MM1F27

Convenor:

MS Sue Blackett

Summary:

This module is co-taught with Ms Sian Weatherburn.

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Exam 55%, Portfolio 10%, Project 35%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

 

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Developing Professional Excellence

Code:

MM1F29

Convenor:

DR Tatiana Rowson

Summary:

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the candidate as well as the recruiter and the organisations. For that purpose, the module draws on the skills and learning from the first two terms to provide students with an experience of the recruitment process, beginning to end. The module will enable the students to use their learning so far to appreciate the role of recruitment, the context of different organisations (businesses and sectors) and implications for different talent management strategies and needs, the rationale for employing certain process and procedures to secure a high-performing and engaged workforce. 
The students will also be encouraged to reflect on their own careers.  The module offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience. 

The Module is designed to be delivered in the summer of part 1, ahead of placement applications. Therefore, it equips the students to make better choices and improved applications, to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation. 

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM1F19 Management Debates: Ways of thinking about business PROF Peter Miskell
MM1F20 Business in Practice: Markets, Marketing and Management DR Andrew Hull
MM1F27 Business in Practice: Accounting for managers MS Sue Blackett
MM1F28 Business in Practice: Data analytics DR Markos Kyritsis
MM1F29 Developing Professional Excellence DR Tatiana Rowson

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Building competitive advantage: Business Strategy and Operations

Code:

MM296

Convenor:

DR Joseph Lane

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Managing Work and People: Organisational Behaviour and Human Resources Management

Code:

MM297

Convenor:

DR Rita Fontinha

Summary:

This module examines the main concepts, principles and practices concerning the management of work and people in organisations.  The module is intended to be both intellectually stimulating and practically relevant. 

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Social Responsibility in Action

Code:

MM298

Convenor:

DR Irina Heim

Summary:

Students are expected to draw on knowledge and experience gained during the course, and to apply it to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. The practical actions are developed in conjunction with specific organisations, and they address a topic that is relevant to Principles for Responsible Management Education’ (PRME). PRME is a United Nations-supported initiative founded in 2007 in support of the Sustainable Development Goals and is governed by the UN and the main business school accreditation bodies. Henley Business School is an advanced signatory to PRME.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM296 Building competitive advantage: Business Strategy and Operations DR Joseph Lane
MM297 Managing Work and People: Organisational Behaviour and Human Resources Management DR Rita Fontinha
MM298 Social Responsibility in Action DR Irina Heim

Optional modules include:

X

Module details


Title:

Sales and Business Development

Code:

MM2100

Convenor:

MR Fabio Goncalves De Oliveira

Summary:

This module introduces students to sales and in particular the sales process and selling. It adopts a highly practitioner-oriented introduction to sales. It explains to students, different approaches and models to selling, with a specific focus on direct and online sales.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Founder Dilemmas

Code:

MM2101

Convenor:

DR Norbert Morawetz

Summary:

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. The module develops student's entrepreneurial skill and confidence to put plans into action. Students gain understanding of the practice of entrepreneurship as informed by theory, role play and guest lectures. This will include exposure to the experience of successful entrepreneurs. Students are given a solid understanding of the realities of business start-up.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Essentials

Code:

MM218

Convenor:

MR Alex Scher-Smith

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre-recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

 

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Comparative International Management

Code:

MM230

Convenor:

DR Denise Tsang

Summary:

This module focuses on management variations across the globe. It is concerned with national variations in business system, innovation and organisation behaviour, and how these differences influence firm performance.  The module starts with an examination of globalisation before going on to consider topics such as governance, education and industrial relations at the country level; we will look across the  USA, China, Japan and Europe to explore different context, culture and behaviour of business management.

Assessment Method:

Exam 50%, Assignment 30%, Oral 10%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Firms in the Global Economy

Code:

MM231

Convenor:

PROF Davide Castellani

Summary:

This module offers an integrated perspective on the (changing) role of nations and firms in the global economy. It serves as an introduction to international business, including a discussion of the essentials of international economics. By linking the different concepts in international economics and business, this module allows to 'get the big picture' and deal with key questions. What is the global economy? Why do countries trade goods and services? Why (and how) do firms go abroad and sell goods and/or source inputs? What are the economic rationales of different internationalization strategies? What are the consequences of international business activity for the nations, firms and people of the global economy?

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

DR Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications, and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both Beijing Institute of Technology (Autumn) and University of Reading (Spring).

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Lebene Soga

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Assignment 40%, Oral 30%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Data Analytics

Code:

MM281

Convenor:

DR Giannis Haralabopoulos

Summary:

Data-driven processes are becoming increasingly popular amongst organisations; quickly replacing qualitative assessments that were until recently based on experience and tacit knowledge. Machine learning is widely used in industry and business applications to provide recommendations, make predictions or extract knowledge. A good understanding of machine learning has, therefore, become a fundamental skill for anyone looking to work with organisation that plan to make strategic use of their data. In this module students will be introduced to key concepts related to machine learning and will become adept at managing and analysing data. Furthermore, students will gain experience with building predictive models that can lead to data-driven solutions. The workshops will provide students with the opportunity to develop programming skills using a state-of-the-art programming language (e.g., Python) and tools (e.g. Keras, Scikit, NLTK). 

 

 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Ethics 1

Code:

MM295

Convenor:

PROF Lucy Newton

Summary:

This module aims to develop students’ awareness and understanding of the ethical issues in business and management.? In particular, the ethical issues facing multinationals and global companies will be examined.? Businesses do not operate in a vacuum and it is important to consider non-economic issues, such as ethics, to set the management of companies in a broader context. Using a combination of ethical theory and case study analysis, the module aims to enable students to analyse ethical issues that corporate decision-makers face in developing policies concerning a variety of stakeholders. 

Assessment Method:

Assignment 30%, Class test 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Branding Theory and Practice

Code:

MM299

Convenor:

DR Irute Karanicholas

Summary:

Brands are some of the most valuable assets managed by companies today. Strong brands have a major influence on purchase decisions and help companies achieve sustainable competitive advantage. This module follows on from Marketing Essentials (MM218) and focuses on two key issues within Marketing: Branding and the preparation of a Branding orientated project. This Project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM299 in a creative and challenging team task. Guidance for this task is provided through the term. The lectures explore and discuss theories and business practice related to building and managing strong brands.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Management Accounting

Code:

AC201

Convenor:

MS Helen Crofts

Summary:

This module introduces the theory and practice of management accounting in relation to organisational decision-making, planning, control and performance evaluation.

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

International Corporate Financial Reporting

Code:

AC216

Convenor:

DR Ekililu Salifu

Summary:

This module looks closely at the content and application of a range of international financial reporting standards. The module is designed for students following a range of degree programmes who already have prior knowledge of financial accounting.

This module is delivered at University of Reading, University of Reading Malaysia, and Beijing Institute of Technology.

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

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Module details


Title:

Digital Marketing

Code:

AP2EM5

Convenor:

MR Nick Walker

Summary:

Gain knowledge and competence on how to help a company get the most out of digital media to meet its marketing goals. Explore the role and place for digital marketing within the traditional marketing framework. Learn how to analyse the online environment and how digital marketing can be used by companies and organisations to achieve competitive advantage. Assess the emerging models for developing marketing strategies, taking into account the different elements of the marketing mix. Identify techniques for communicating with customers, building relationships, and facilitating e-commerce. You will learn through lectures, preparatory research, participation in class discussions, and groupwork.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Banking Law

Code:

LW2BA

Convenor:

DR Folashade Adeyemo

Summary:

Students undertaking this module will cultivate their understanding of banking law in the UK. It will provide students with the opportunity of developing important concepts such as the banker and customer relationship, the duty of banks to maintain confidentiality and other banking law issues arising from transactions.

Assessment Method:

Exam 40%, Assignment 50%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM2100 Sales and Business Development MR Fabio Goncalves De Oliveira
MM2101 Founder Dilemmas DR Norbert Morawetz
MM218 Marketing Essentials MR Alex Scher-Smith
MM230 Comparative International Management DR Denise Tsang
MM231 Firms in the Global Economy PROF Davide Castellani
MM258 An Introduction to the Management of Information Systems DR Stephen Gulliver
MM270 Practice of Entrepreneurship DR Lebene Soga
MM281 Business Data Analytics DR Giannis Haralabopoulos
MM282 Business Applications Development DR Giannis Haralabopoulos
MM295 Business Ethics 1 PROF Lucy Newton
MM299 Branding Theory and Practice DR Irute Karanicholas
AC201 Management Accounting MS Helen Crofts
AC216 International Corporate Financial Reporting DR Ekililu Salifu
AP2EM5 Digital Marketing MR Nick Walker
LW2BA Banking Law DR Folashade Adeyemo

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

  • Placement Year

Optional modules may include:

  • Management Project
  • Digital Marketing
  • Marketing Communications
  • Digital Entrepreneurship
  • Evolution of Entrepreneurship
  • Project Management
  • Internationa Corporate Strategy
  • Business Ethics for International Management
  • Advanced Management Accounting
  • Advanced International Financial Reporting
  • Information Systems and Digital Business
  • Our Relationship with Technology
  • Strategic Human Resource Management
  • Business History
  • The Dark Side of Marketing

Please note all modules are subject to change.

Fees

New UK/Republic of Ireland students: £9,250

New international students: £20,300

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Placement year fees

If you spend a full year on placement, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact placements@reading.ac.uk.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

Careers for BSc Business and Management with Placement Year graduates

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

  • Accounting and professional services
  • Banking and investment banking
  • Consultancy
  • Finance
  • Human resources
  • IT
  • Marketing
  • Operations
  • General management.


Contextual offers


We make contextual offers for all our courses.

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  • Business and Management

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