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BSc Business and Management (Marketing)

  • UCAS code
    NN25
  • Typical offer
    ABB
  • Year of entry
    2023/24
  • Course duration
    Full Time:  3 Years
  • Year of entry
    2023/24
  • Course duration
    Full Time:  3 Years

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.

This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

  • marketing communications
  • digital marketing
  • branding theory and practice
  • consumer behaviour
  • optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management (Marketing) at Henley Business School

  • This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management (Marketing) degree, you will have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.

A focus on employability with BSc Business and Management (Marketing)

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.

Overview

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.

This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

  • marketing communications
  • digital marketing
  • branding theory and practice
  • consumer behaviour
  • optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy
  • organisational behaviour
  • operations
  • entrepreneurship
  • data analytics
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management (Marketing) at Henley Business School

  • This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management (Marketing) degree, you will have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Data Analytics and Digital Business)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.

A focus on employability with BSc Business and Management (Marketing)

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.

Entry requirements A Level ABB

This degree is not included in our firm choice scheme.

Typical offer

ABB

International Baccalaureate

32 points overall including 4 in Maths and English at standard level

GCSE

Maths and English at grade B (5). Physics or IT is acceptable in lieu of Maths

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for international and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3

Core modules may include:

  • Management Debates: Ways of Thinking about Business
  • Business in Practice: Markets, Marketing and Management
  • Business in Practice: Accounting for Managers
  • Business in Practice: Data Analytics
  • Developing Professional Excellence

Please note that all modules are subject to change.

Core modules may include:

  • Digital Marketing
  • Marketing Essentials
  • Building competitive advantage: Business Strategy and Operations
  • Managing Work and People: Organisational Behaviour and Human Resources Management
  • Social Responsibility in Action
  • Branding Theory and Practice

Please note that all modules are subject to change.

Core modules may include:

  • Marketing Communications
  • Consumer Behaviour
  • Optimising Marketing Performance

Optional modules may include:

  • Cross-Cultural Marketing
  • The Dark Side of Marketing
  • Management Project
  • International Corporate Strategy
  • Project Management
  • Business Ethics for International Management
  • Digital Entrepreneurship
  • Our Relationship with Technology
  • Business History

Please note that all modules are subject to change.

Fees

New UK/Republic of Ireland students: £9,250

New international students: £20,300

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

Careers for BSc Business and Management (Marketing) graduates

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

  • Accounting and professional services
  • Banking and investment banking
  • Consultancy
  • Finance
  • Human resources
  • IT
  • Marketing
  • Operations
  • General management.


Contextual offers


We make contextual offers for all our courses.

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How to apply for 2023 entry

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Related Subjects


  • Business and Management
  • Marketing

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