Consumer Behaviour and Marketing

Understanding the psychology of consumers is key to this subject. You will get to grips with the motivations, thoughts, feelings, decision-making and behaviours of a target audience. You will also think about how a consumer interacts with their social, economic and cultural environments to achieve their goals.

Consumer behaviour underpins all marketing activities and policy formulation. The ability to understand, interpret and predict consumer actions is therefore incredibly valuable in the working world. It is vital to the success of any business venture, policy think-tank or trade organisation in the corporate, public or voluntary sectors.

Our Consumer Behaviour and Marketing course is about promoting products, services and ideas. You will study business with a focus on marketing techniques – relating to advertising, customer relations, market research, consumer behaviour, public relations (PR) and event organisation.

Graduates from this course could end up working in any of these areas, or in marketing departments of a diverse range of companies in finance, the media, retail or charities.

BSc Food Marketing and Business Economics is a blend of business management, marketing and economics, with a focus on the food industry. An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business.

Graduates of this course will be well-placed to move into a range of key business roles within the food industry and other sectors.