BSc Consumer Behaviour and Marketing

Title:

Global Sustainability: Challenges and Prospects

Code:

AP1A28

Convenor:

DR Nick Bardsley

Summary:

The world faces multiple ecological crises, including climate change, biodiversity loss and soil erosion. This module examines such challenges, their drivers, their relationship to other social and economic issues, and potential responses. 

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Consumer Psychology

Code:

AP1EC1

Convenor:

MS Sandra Preciado

Summary:

This introduction to consumer psychology will explore the fundamentals of psychology in relation to consumption and the consumer, and explore the relationship between psychology, consumer behaviour and marketing. You will learn about the origins of consumer psychology and explore how consumer behaviour can be influenced by a range of factors. You will explore psychological principles in relation to various consumer groups, organisations and society as a whole. You will develop an understanding of how the relationship between psychology and marketing may be used to create successful marketing strategies, within an ethical marketing context.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Economic Environment

Code:

AP1EE4

Convenor:

DR Cherry Law

Summary:

How do we know whether an advertising campaign will make economic sense? Why do we see brand proliferation for some products and not others? Why do some countries’ economies grow faster than others? Why do governments intervene in agricultural markets? Why do we need environmental policy? These are some of the topics that we will address, whilst developing a basic understanding of key economic concepts, and their relevance to some of the key challenges facing individuals, businesses, and societies across the globe.

Assessment Method:

Exam 40%, Assignment 40%, Project 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Fundamentals of Business and Marketing

Code:

AP1EM2

Convenor:

MR Nick Walker

Summary:

Gain an introduction to management science and its relevance to businesses. Interactive in-class activities and the use of online apps will help you learn techniques for inspiring teamwork in an organisational context, discover the importance of strategic management design for achieving an organisation's goals, and understand the roles of the manager and the responsibilities this carries. You will also have a range of opportunities to gain hands-on practising decision making through case studies. Develop your leadership skills to motivate and guide a team towards the achievement of an organisation’s objectives. 

Gain fundamental knowledge of the key concepts of marketing and management, and relate these critically to contemporary practice. Examine fundamental marketing concepts such as strategic marketing, market segmentation and the marketing mix. You will also begin to explore these concepts through the lens of Digital Marketing.

You will discuss issues arising within marketing theory and practice, which bring into question some of the foundational principles of the discipline. Through lectures, readings, and the analysis of case studies, address the latest thinking within the marketing discipline.

Assessment Method:

Class test 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Research and Professional Skills for Business and Marketing

Code:

AP1EQ5

Convenor:

DR Elena Millan

Summary:

This module will provide an awareness and understanding of some of the main research and professional skills used by consumer researchers, applied economists, and business managers. You will also gain the ability to perform related research examples, and to develop writing skills for marketing and other academic assignments. A secondary purpose is to provide experience in the use of computers and standard software packages, particularly spreadsheets, as well as general study skills and career development.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Food Business

Code:

AP1EF2

Convenor:

DR Daniele Asioli

Summary:

Learn about the structure of the food chain and from a business perspective. Gain insights into the nature and diversity of food businesses from farm to fork in both the United Kingdom and globally. Explore the main trends and drivers influencing food businesses and the key challenges and opportunities they face. Debate key food policy issues and their implications for business and society. Learn through lectures and suggested readings, together with presentations by speakers from different areas of the food chain, particularly from food industry, and visits to local businesses operating within the food chain. Given the fundamental importance of the food businesses to us all, this module should be of interest to a wide range of students, in addition to those following food-related degrees.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Forensic Anthropology and the Archaeology of Death

Code:

AR1FOR

Convenor:

DR Gundula Müldner

Summary:

This module investigates the archaeological methods employed in the scientific study of the dead, both from modern crime scenes and within older archaeological contexts. You will have the opportunity to analyse skeletal remains, and carry out fieldwork in the form of a cemetery survey, learning how to analyse and interpret these results. Through a series of case studies, you will explore the role of forensic archaeologists and anthropologists (working within the context of the ethics, law and politics) behind the examination of human remains.

Assessment Method:

Assignment 50%, Report 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Forensic Anthropology and the Archaeology of Death [10 credit]

Code:

AR1FOR10

Convenor:

DR Gundula Müldner

Summary:

This module investigates the archaeological methods employed in the scientific study of the dead, both from modern crime scenes and within older archaeological contexts. Through a series of case studies, you will explore the role of forensic archaeologists and anthropologists (working within the context of the ethics, law and politics) behind the examination of human remains.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Greek 1

Code:

CL1G1

Convenor:

PROF Amy Smith

Summary:

This module aims to teach students some elements of the Ancient Greek language and give them skills to read Ancient Greek at an elementary level.

Assessment Method:

Class test 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Latin 1 (C)

Code:

CL1L1

Convenor:

MRS Jackie Baines

Summary:

This module aims to teach students some elements of the Latin language and give them skills to read Latin at an elementary level.

Assessment Method:

Class test 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Economics of Climate Change

Code:

EC110

Convenor:

DR Stefania Lovo

Summary:

The module will offer an economic perspective on the causes and consequences of climate change. It will provide an introduction to key theoretical concepts, such as externalities and public goods, and to the policy tools available to devise adequate responses to climate change, such as command and control measures, taxation and subsidies. The module will also introduce national and international policy approaches in dealing with climate change and provide an overview of their implications for economic development.

Assessment Method:

Assignment 60%, Class test 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Approaches to Film

Code:

FT1ATF

Convenor:

DR Adam O'Brien

Summary:

How do films tell stories, make meanings, and contribute to our culture? What questions can, and should, we ask of a film?

This module includes a mix of cinema screenings, seminars and lectures, exploring a range of fiction and non-fiction films. Class discussions and assignments will challenge you to explore the meanings and cultural significance of moving images, across the 20th and 21st centuries.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Analysing Theatre and Performance

Code:

FT1ATP

Convenor:

DR Matt McFrederick

Summary:

How do theatrical stories allow us to examine and reimagine our impression of the world today?  What practical qualities do theatre makers return to - or reinvent - in creating meaning in performance?

In this introduction to theatre and performance, you will share your interpretations and expand the ways you see and think about theatre in relation to the world today. You will learn how to be a confident spectator and reader of theatre through a range of diverse and topical performances in local or in London-based venues - previous trips have included the National Theatre, RSC Live, Peking Opera, the West End and smaller, innovative fringe venues.

Assessment Method:

Assignment 70%, Oral 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Comedy on Stage and Screen

Code:

FT1CSS

Convenor:

DR Tonia Kazakopoulou

Summary:

This module gives you the opportunity to study comedy on stage and screen, encompassing film, television, theatre and stand-up comedy. You will engage with the relevant critical vocabulary and contextual knowledge to explore how humour is created, consumed and debated, across a range of genres and practices. Case studies may include classic and contemporary film comedies (e.g. screwball comedy, black comedy); musical comedies (e.g. The Book of Mormon); stand-up comedy (e.g. Ali Wong, Hannah Gadsby); sitcoms (e.g. Friends); or the work of specific creative practitioners (e.g. Joe Orton).

Assessment Method:

Assignment 60%, Set exercise 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Competence and Communication

Code:

IL1GICC

Convenor:

MS Joan McCormack

Summary:

In this module students develop the skills and understanding needed for communicating effectively in a multi-cultural global environment, including the university and the workplace.  Intercultural competence and communication will be considered from a range of disciplinary perspectives, including Language Education, Film, and Curriculum. During the course of the module you will tackle questions such as: How do you work successfully in multicultural Teams? Are nationality and identity the same thing? Why do stereotypes exist?

Students will demonstrate their learning through reflections and by defining and explaining a real-world situation. The module will be delivered at the University of Reading Whiteknights campus.

Assessment Method:

Oral 10%, Portfolio 30%, Project 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Linguistics

Code:

ML1IL

Convenor:

PROF Federico Faloppa

Summary:

This module aims to familiarise students with principles in general linguistics, and to give students an overall picture of what a language is, how it works, and what its main structures are, with a particular focus on French, German, Italian and Spanish. It will also provide useful meta-linguistic competence which can be applied to the study of any other language.

Assessment Method:

Assignment 40%, Oral 20%, Set exercise 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Student Enterprise

Code:

MM1F10

Convenor:

DR Lebene Soga

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Project 60%, Class test 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Meteorology

Code:

MT11C

Convenor:

DR Miguel Teixeira

Summary:

This module introduces key concepts in atmospheric science, and skills in interpreting meteorological data, and provides an introduction to a wide range of topics in meteorology.

Assessment Method:

Assignment 35%, Practical 40%, Set exercise 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Science of Climate Change

Code:

MT1CC

Convenor:

PROF Nigel Arnell

Summary:

This module provides an introduction to the science of climate change, aimed at students who do not necessarily have a scientific background.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

British Society

Code:

PO1BRI

Convenor:

DR Dawn Clarke

Summary:

The module draws on theories and approaches from Politics, Sociology, Psychology, History and Philosophy to consider some of the main contours of contemporary British Society. The module will explore a number of images of Britain including: Britain as a Welfare State, Multicultural Britain and Britain as a Class Society. It will also explore crime and deviance in Britain, the role of the mass media and the increasing power of the food industry. 

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Contemporary Democracy

Code:

PO1ICD

Convenor:

DR Kiwi Ting

Summary:

The module is intended to open students’ eyes to how democracy works or does not work around the world today. The first section on the Origins of Democracy looks globally at where democratic and non-democratic systems exist and what factors determine this distribution. We then look at the Arab Spring, varieties of political systems and electoral systems, political parties and voting in the following sections. Finally, we cover interest organisations and referendums. The examples and evidence are based on the UK, but also include comparisons beyond the UK where appropriate.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Inequality

Code:

PO1INE

Convenor:

DR Jonathan Golub

Summary:

Inequality is everywhere around us: different individuals earn different salaries, people of different genders and backgrounds have access to different economic opportunities, and those at the top of the income distribution have radically distinct life chances than those at the bottom. What explains rising inequality, is it fair and what are the consequences? Should anything be done to reduce inequality, and if so, what? This course aims to answer these questions by providing students with the analytical tools and knowledge to understand and explain the evolution of earnings, racial and gender inequality over time and its variation across developed countries. It also considers the economic, normative and political implications of different forms of inequality, in particular gender and racial inequality. Is inequality at the top of the income distribution (i.e. the 1% v. the rest of us) the inevitable outcome of a well-functioning market system or does it suggest problems in the way democracy works? Does inequality undermine democracy for instance by affecting political participation or increasing the appeal of non-liberal populist parties? Take the course and you will find out more about these fascinating questions and more!

Assessment Method:

Assignment 40%, Oral 10%, Project 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Politics: International Relations and Strategic Studies

Code:

PO1IRS

Convenor:

DR Amanda Hall

Summary:

The module introduces some of the key concepts in world politics: states, anarchy, power, and interest. This broad conceptual framework is linked to a discussion of the three main theories of international relations: realism, liberalism, and constructivism. The module also evaluates arguments about the centrality and utility of the use of force in dealing with security and strategic problems by asking: Why do states go to war? What is strategy and how does it link to warfare? Is it useful to differentiate between rebels and terrorists? Are nuclear weapons still relevant in a world facing the threats of climate change and pandemics?

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Meaning of Life

Code:

PP1ML

Convenor:

DR Luke Elson

Summary:

What is the meaning of life? This is perhaps the most important philosophical question we can ask. What is the answer? Indeed, what is the question really asking? In this module, we seek the answers. Along the way, we will consider a series of fascinating questions which promise to enlighten our understanding of ourselves and our place in the world. What makes life worth living? Is there any reason to fear death? Could life in artificial reality be better or more fulfilling than life in the real world?

Reading:

A list of required readings will be posted online. All or nearly all core readings are available electronically.

Assessment Method:

Assignment 90%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Psychology

Code:

PY1IPY

Convenor:

DR Katie Barfoot

Summary:

This module is delivered at the University of Reading, for students who are interested in but not studying Psychology.  

Assessment Method:

Exam 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

What the font? Making and using typefaces

Code:

TY1WTF

Convenor:

DR Rob Banham

Summary:

You are surrounded by fonts. Social media, text messages, email, branding, advertising, websites, books, magazines … Human (and machine) communication relies extensively on fonts, but what do you really know about them? How and why are new fonts created? And is it ever OK to use comic sans?! This module will introduce you to the world of typeface design, exploring the history, theory, and practice of making and using fonts and giving you the opportunity to design a typeface of your own. No background in design is required.

Assessment Method:

Set exercise 50%, Project 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

What the font? Making and using typefaces (10 credits)

Code:

TY1WTF10

Convenor:

DR Matthew Lickiss

Summary:

You are surrounded by fonts. Social media, text messages, email, branding, advertising, websites, books, magazines … Human (and machine) communication relies extensively on fonts, but what do you really know about them? How and why are new fonts created? And is it ever OK to use comic sans?! This module will introduce you to the world of typeface design, exploring the history, theory, and practice of making and using fonts. No background in design is required.

Assessment Method:

Set exercise 20%, Project 80%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Financial Management

Code:

AP2SB2

Convenor:

DR Sanzidur Rahman

Summary:

You will learn financial management concepts that are relevant for decision making in all functional areas of a business. You will understand the crucial role of the finance function and gain a good grounding in the principles, concepts, analytical techniques and practical applications of financial management in the context of a business enterprise. You will acquire the skills to assess the financial needs of a business, evaluate alternative investment projects, identify and evaluate possible sources of finance and take decisions regarding the deployment of finance at the level of the non-specialist manager.

Assessment Method:

Exam 50%, Set exercise 20%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Forensic Archaeology and Crime Scene Analysis

Code:

AR2F17

Convenor:

PROF Mary Lewis

Summary:

Through lectures, activities, videos and reading students will be able to understand the theory behind certain forensic and archaeological practices, when and why they are used, and shown the process by which these are undertaken.

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Medieval Europe: power, religion and death

Code:

AR2M8

Convenor:

DR Gabor Thomas

Summary:

This single-term module gives students an overview of how archaeology has changed our understanding of European society over the course of the ‘Long Middle Ages’ (5th-16th centuries AD). It comprises 10 weekly sessions involving a combination of teacher-led content with student-led discussions, is assessed by an essay and site interpretation panel and has a field trip to Winchester - one of the richest medieval urban landscapes in southern England.  It will also include a formative assessment in the form of group poster presentations designed to support students in developing essay topics.  

Assessment Method:

Assignment 60%, Set exercise 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Epic

Code:

CL2AE

Convenor:

DR Christa Gray

Summary:

This module offers an introduction to Greek and Latin epic, centring around close study of the Iliad, Odyssey, and Aeneid, but including discussion of other early Greek hexameter poems such as Hesiod, the Homeric Hymns, and the Epic Cycle. It may also cover Hellenistic epic, for example Apollonius Rhodius, or other Roman epics like Ovid’s Metamorphoses.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Egyptian Language and Hieroglyphs

Code:

CL2AEL

Convenor:

PROF Rachel Mairs

Summary:

This module aims to teach students some elements of the Ancient Egyptian language and give them skills to read Egyptian, in the hieroglyphic script, at an elementary level.

Assessment Method:

Class test 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Greek History: Persian Wars to Alexander

Code:

CL2CGH

Convenor:

PROF Emma Aston

Summary:

Greek History 479-323 BC, from the end of the Persian Wars, through the Peloponnesian War and the fall of Sparta, to the rise of Macedon and the meteoric career of Alexander the Great.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Drama

Code:

CL2DR

Convenor:

PROF David Carter

Summary:

This module examines the ancient genre of drama, with respect to its content, themes and style, and the context of performance culture which surrounded it.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Roman History: From Republic to Empire

Code:

CL2RO

Convenor:

DR Andreas Gavrielatos

Summary:

This Roman history module covers the period from the second triumvirate in the last years of the Republic to the reigns of the emperors.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 1

Code:

ED2TS1

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, five day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school students. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (professionalism and portfolio) and that link to the activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 2

Code:

ED2TS2

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, ten day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school students. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (Professionalism and portfolio) and that link to activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to English Language Teaching

Code:

LS2LAT

Convenor:

MRS Suzanne Portch

Summary:

The course aims to provide an overview of key aspects of language teaching methodology and practice. 

Assessment Method:

Portfolio 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Language and New Media

Code:

LS2LNM

Convenor:

PROF Rodney Jones

Summary:

In this module, students will explore the ways digital media are changing the way people use language. Students will be introduced to a range of theories from sociolinguistics, media studies and discourse analysis and will learn to apply these theories to analysing authentic texts and interactions. Among the topics covered in the module are genres and registers of mediated communication, social networking and online identity, multimodal and multimedia communication, mobile communication and wearable computers, and online tracking and surveillance.

Assessment Method:

Assignment 25%, Oral 25%, Portfolio 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Science, perversion, and dream in global fantastic literature

Code:

ML2GF

Convenor:

DR Alice Christensen

Summary:

This module will explore a number of key literary texts that engage the Fantastic mode of literary representation. The module aims to promote critical awareness of the ways in which French, Hispanic, Italian and German literary traditions adapted and transformed the Fantastic narrative so that it spoke to a number of specific issues such as the advances in science and technology, the changing roles of women, the pressures of modernisation, the impact of psychoanalysis, and fears related to changes brought about by colonisation, the political structure of the Nation-state, and the economy. Texts will be read in the original language if the student is taking that language to degree level, and in English translation if not.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Society, Thought, and Art in Modern Europe

Code:

ML2STA

Convenor:

DR Veronica Heath

Summary:

This module aims to provide students with a systematic historical and cross-national understanding of the key ideas, institutions and symbols that have come to constitute and represent modernity, in its original cradle in Europe and the rest of the world. The module examines the birth of modern men and women in Europe in the late eighteenth century, in the fulcrum of the Enlightenment and Romanticism, and the broad intellectual, cultural, economic, political and social conditions which have been shaping and re-shaping them since. The module further shows a) the contributions of different European nations to a common European reaction to and re-evaluation of tradition and innovation and b) the diffusion of modernity (Westernisation) from Europe to Asia and Africa and its role in the creation of a global world. Finally, it shows how art has played a leading role in the transformations of modernity - not only recording it but also constituting one of its central components.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Lebene Soga

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Assignment 40%, Oral 30%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Science of Climate Change

Code:

MT2CC

Convenor:

PROF Nigel Arnell

Summary:

This module provides an introduction to the science of climate change, aimed at students who do not necessarily have a scientific background.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Modern International Relations

Code:

PO2MIR

Convenor:

DR Joseph O' Mahoney

Summary:

This module provides an advanced analysis of some theoretical approaches to international politics, including models of interstate bargaining, international order, and collective action.  Students will also learn about some of the most important  global issues, including the causes of war, globalisation, US hegemony, international cooperation to combat climate chaos, nuclear weapons, cyberwar, and terrorism. 

Assessment Method:

Exam 50%, Assignment 45%, Set exercise 5%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Politics of the Welfare State

Code:

PO2PWS

Convenor:

DR Christoph Arndt

Summary:

The course is an introduction to the politics of welfare states in the developed economies of OECD countries with a particular focus on Western Europe. It focuses on the interaction between political and economic factors in explaining the emergence and evolution of welfare states and their various forms across countries. Students learn the major theoretical approaches in the study of the welfare state and apply them to contemporary debates about the welfare state as well as the politics of welfare state reform.

Assessment Method:

Exam 50%, Assignment 40%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Political Thinking

Code:

PO2THI

Convenor:

DR Alice Baderin

Summary:

Module in applied political theory. The course investigates the ethical issues that lie behind some important contemporary policy debates. 

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ethical Argument 1: Philosophy and How to Live

Code:

PP2EA1

Convenor:

DR Luke Elson

Summary:

This module introduces students to longstanding methods, issues and arguments in moral philosophy.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Global Philosophy 1

Code:

PP2GP1

Convenor:

MISS Michela Bariselli

Summary:

This module introduces some key thinkers and issues in global philosophy, the philosophy of gender and race, the ethics of resistance and the epistemology of terrorism. Some of the claims we will examine include: Gender is an illusion, male and female ‘sex’ attributes are social constructions!  Race categories are racist, they should be abolished! Persons are ‘processes’; self and identity are conceptual fictions!  Self-immolation is an ethical form of political protest! Gandhi and Islamist suicide bombing share an ethics of sacrificial dying! Debt is founded on violence! We should undertake dying with full awareness, by meditative fasting!

We will engage in philosophical conversations with (i) contemporary feminist and race theorists such as Judith Butler, Sally Haslanger and Naomi Zack on performativist,  constructionist and essentialist approaches to gender and race; (ii) Buddhist philosophers on the metaphysics of self and identity; (iii) Buddhist, Gandhian and Islamic ethics of sacrificial dying and political resistance; (iv) interdisciplinary perspectives on the nature and origins of debt and money; (v) Jaina conceptions of meditative dying, suicide and euthanasia; (vi) the epistemology of terrorism and Islamic approaches to non-violence.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Hume, Kant, and Wittgenstein 1

Code:

PP2HKW1

Convenor:

DR Sev.J. Schroeder

Summary:

This module introduces students to the ideas of three great philosophers: David Hume, Immanuel Kant, and Ludwig Wittgenstein, focussing especially on their respective conceptions of philosophy.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ignorance, Doubt, and Relativism 1

Code:

PP2IDR1

Convenor:

DR Jumbly Grindrod

Summary:

This module introduces students to a core area of philosophy – epistemology (the theory of knowledge), makes them familiar with key stances on the extent and nature of human knowledge (modal theories, reliabilist theories, virtue theories etc.), and requires them to evaluate such stances and find their place on the epistemological map. They will also be introduced to the social aspect of epistemology, by considering what role knowledge plays within a society, how we gain knowledge from others, and how we may be harmed specifically as knowers.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Meaning and the Mind 1

Code:

PP2MM1

Convenor:

DR Jumbly Grindrod

Summary:

This module introduces students to core philosophical issues about meaning and the mind, and to central connections between these issues. How could there be minds in a physical world? Are states of consciousness physical states? How do our thoughts and words come to represent the world around us? These questions are intimately related. The capacity to represent the world is a central, problematic feature of the mind. Moreover, to assess what minds are, we must pay careful attention to what our words for mental states mean, and to how they come to mean what they do. We will investigate these questions by reading and discussing recent work in the philosophy of mind and language, by authors such as David Chalmers, Hilary Putnam and John Searle, as well as classic texts by authors such as Gottlob Frege and Princess Elizabeth of Bohemia.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Oppression, Inequality, and the Enemies of Democracy 1

Code:

PP2OID1

Convenor:

DR Charlotte Newey

Summary:

In this wide-ranging module, with an emphasis on contemporary political philosophy, we will explore some of the most important concerns for society. We will ask questions such as: Do existing accounts of justice need to be amended to acknowledge, explicitly, the concerns arising from race, gender, and disability? How should political philosophy respond to intersecting oppressions? What aspects of modern life threaten democracy? What is the best method by which to develop theories of justice? Is justice a local or global concern? How should we balance loyalty to our own state with concerns for global justice?

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Contemporary Issues in Consumer Behaviour and Marketing

Code:

AP3EC3

Convenor:

DR Daniele Asioli

Summary:

Approach consumption as a complex economic, social and cultural set of practices, connected with the spread of the market economy, the developing globalisation, and the succession of technological innovations. Gain in-depth understanding of the theories, practices, discourses, and institutions which characterise ‘consumer culture’. Through class discussions and workshops, examine and critically reflect on case studies that illustrate relevant contemporary issues in consumer behaviour and marketing, e.g. societal marketing, brand organisation, product availability, communication, as well as key challenges in the current consumer behaviour and marketing environment.

Assessment Method:

Assignment 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Marketing Strategy

Code:

AP3EM1

Convenor:

MR Nick Walker

Summary:

Explore the key fundamentals within the marketing strategy remit, in order to understand the essential practices used by organisations when creating strategic plans. The classes will consist of case study examples, industry applications and strategic business planning. A variety of learning methods will be used, including peer learning and group work.  The module encourages reflective and critical thinking throughout. This area of study is crucial to any business or organisation, irrespective of size. Therefore, the theoretical knowledge and practical application of marketing strategy skills you will gain in this module can be implemented in any industry environment.

Assessment Method:

Exam 60%, Class test 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advertising and Branding

Code:

AP3EM3

Convenor:

MR Edward Collins

Summary:

Explore the role of advertising and branding in contemporary society. You'll develop a critical understanding of brand management and advertising theory, and you'll investigate the role of integrated marketing communications (IMC) in creating strong brands in the consumer’s mind. You'll learn through a combination of traditional lectures, case studies, and group work. You'll be encouraged to participate throughout by sharing examples, answering questions, and presenting within your group.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Consumer Policy

Code:

AP3EP4

Convenor:

MR Nick Walker

Summary:

Learn how globalisation, consumerism, and EU law have influenced the growth of the regulatory state in the UK and identify the changes in the theory and practice of regulation of consumer markets. Develop a sound theoretical framework, through market failure analysis and behavioural economics, to understand the rationales for consumer policy and techniques of regulation. Explore ways to empower and protect consumers when buying products and services in different sectors, e.g. in the case of unfair advertising, post-purchase quality problems, or health and safety issues. Learn through lectures, preparatory research, participation in class discussions, and groupwork on specific consumer ethics and policy issues and case studies.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Consumer Research Group Project 2

Code:

AP3EX3

Convenor:

MR Nick Walker

Summary:

Working in teams, participate in a Consultancy project for a client organisation, where you will apply and further develop skills in consumer and market research, including designing questionnaires and/or in-depth interviews and focus groups protocols, collection of appropriate quantitative and qualitative data through a variety of methods; analysis of the data using relevant techniques and computer software; writing a project report in a business style; and delivery of a presentation on the outcomes of the project. In addition, hone your skills in team working, networking, and project management. This is the second part of the project, with the first part taking place in Part 2 (AP2EX3).

Assessment Method:

Oral 30%, Report 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Independent Research Project

Code:

AP3EX5

Convenor:

DR Anna Macready

Summary:

Learn to identify an appropriate topic, develop clear aims and objectives, critically review the literature, plan and implement data collection, analyse and interpret your results in the context of the academic literature in order to develop sound conclusions. Work with a supervisor and use IT, qualitative and/or statistical skills developed earlier in the course to deliver and present your dissertation.

Assessment Method:

Assignment 10%, Dissertation 90%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Human Resource Management

Code:

AP3A64

Convenor:

MS Rebecca Jerrome

Summary:

Learn about human resource management, its main principles, components and processes, such as: the role of human resource management in successful management and how it differs from the management of other resources; key motivation and behavioural theories and their value to the motivation of staff; team roles and composition; appropriate procedures for the recruitment of new staff; staff training and development; staff appraisal; performance management; effective delegation; and employment law. Learn through lectures, group and individual exercises in class. This module is of particular relevance to those who aspire to manage staff in their early careers.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business Strategy

Code:

AP3EB1

Convenor:

MR Edward Collins

Summary:

The challenge of strategic management is to be able to understand the complex issues organisations face and then develop the capability for long-term organisational success. Examine how objectives, leadership, governance, structure, and processes influence the direction and destination of a business. Assess the role of organisations in business, and identify the external factors affecting strategic outcomes such as globalisation, outsourcing, mergers and alliances, corporate social responsibility, and the role of the individual employee within the organisation. Case studies will be used to illustrate problems and processes. Through regular engagement with the business press, you'll be expected to contribute your own examples of strategic management issues during discussions.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Supply Chain Management

Code:

AP3EB3

Convenor:

DR Giacomo Zanello

Summary:

Over recent years, organisations have become increasingly aware that successful supply chain management is pivotal to their gaining competitive advantage and reducing costs. You'll learn about the fundamental principles of integrated Supply Chain Management and their contribution to corporate strategy; and you'll find out how a range of methods, techniques, practices and strategies are being used in the integrated management of supply chains. 

Assessment Method:

Exam 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Consumer Attitudes

Code:

AP3EC2

Convenor:

DR Giuseppe Nocella

Summary:

Learn what attitudes are, how they are formed, modified, measured and applied in studies aimed at exploring contemporary consumer issues. Practise using multivariate statistical techniques to broaden your knowledge and research skills. Gain scientific background in the disciplines of consumer science (consumer behaviour, consumer policy and consumer research methods) and develop insights into making marketing decisions taking into account attitudes and attitude change.

Assessment Method:

Set exercise 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 3

Code:

ED3TS3

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, five day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school pupils. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (professionalism and portfolio) and that link to activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 4

Code:

ED3TS4

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, ten day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school pupils. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (Professionalism and portfolio) and that link to activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Genes, Lifestyle and Nutrition

Code:

FB3NGLA

Convenor:

DR Vimal Karani

Summary:

Assessment Method:

Assignment 60%, Practical 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Climate Change

Code:

GV3CC

Convenor:

PROF Maria Shahgedanova

Summary:

This course examines natural and human-induced climate change with reference to examples from different parts of the world. By the end of the module, students will gain knowledge about forcings driving climate change (e.g. greenhouse gases, solar variability, volcanic eruptions, desert dust and black carbon aerosol), impacts of climate change on natural and managed systems, methods of climate change assessment and projection, and adaptation to climate change. The course combines the science of climate change (e.g. climatic variability with emphasis on El Nino Southern Oscillation and North Atlantic Oscillation, conceptual understanding of climate modelling) with its application (e.g. investigation of impacts of climate change on glaciated environments, water resources, urban areas). It addresses interactions between climatic changes and conditions of economies and communities focusing on vulnerabilities to climate change, development of adaptation strategies and techniques, and assessments of barriers to adaptation. 

Assessment Method:

Exam 50%, Report 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ecosystems Modelling

Code:

GV3ESM

Convenor:

DR Shovonlal Roy

Summary:

This module concentrates on modelling ecological dynamics with emphasis to ecosystems on land and in the ocean, which are relevant to a range of global issues, from environmental changes to food security, including the earth’s primary production, oxygen generation, and carbon fixation. The module will cover techniques and aspects required for in-depth understanding the ecosystems function and dynamics. As such this module has got some mathematical contents which is higher than usual in typical Geography modules. Lecture materials and recommended reading includebasic calculus, differential equations, logarithms and algebraic manipulations, however, these are not included in theassessments. The content, both technical and general, is suitable for  thefinal year undergraduate students with little or no experience in ecosystem modelling, but those who are interested in learning the building blocks of modelling, and applying it to the stat-of-the-art environmental and ecological systems.

Assessment Method:

Assignment 30%, Oral 10%, Report 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Tropical Rainforests, Climate & Lost Civilisations

Code:

GV3TRC

Convenor:

PROF Frank Mayle

Summary:

This module is delivered at the University of Reading.  It aims to unravel the long-term (multi-millennial scale) history of tropical forests and human-environment interactions using a range of complimentary approaches.  This inter-disciplinary perspective integrates physical and human geography, ecology, and archaeology.  The module focuses largely on tropical South America (in particular, Amazonia) and focuses on several key questions: 1) What have been the interrelationships between climate change, human land use, and tropical forest ecosystems through the Holocene, i.e. the last ca. 12,000 years?  2) How was Amazonia transformed from a pristine wilderness into a domesticated landscape?  3) How did ancient human societies achieve long-term environmental and socio-economic sustainability, and why did they eventually collapse?  4) What are the implications of this historical perspective for today’s global challenges of sustainable living and tropical forest conservation against the backdrop of global warming?

Assessment Method:

Exam 50%, Report 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Communications

Code:

LS3IC

Convenor:

DR Erhan Aslan

Summary:

In this module, students will explore how people of different discourse systems or groups communicate with one another in various face-to-face and digitally-mediated contexts. Specifically, students will gain an understanding of how assumptions and values that have been constructed or adopted within a specific culture group influence the ways in which people successfully communicate with each other as well as experience miscommunication. Students will become familiar with a variety of topics in intercultural communication as they engage in hands-on analyses of intercultural encounters.

Assessment Method:

Assignment 50%, Set exercise 10%, Project 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Criminology

Code:

LW3CRY

Convenor:

PROFESSOR Jo Phoenix

Summary:

Criminology is a lecture-led module examining the nature of crime as a social phenomenon, theoretical explanations of criminal behaviour, and official responses to crime. The module will incorporate tutorial classes and a piece of assessed coursework.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Identity and Conflict in Modern Europe

Code:

ML3IC

Convenor:

DR Athena Leoussi

Summary:

This module focuses on identity and conflict in modern Europe. By examining race, gender, warfare, revolution and immigration, it explores the evolution of modern conceptions of the self, of what it is to be human. The module further examines a) the ways in which  modern identities have been pursued and realised in different European contexts, for example, through social movements and national and international legislation; b) the conflicts which new and modern visions of the self have generated and in which they have been shaped; and c) cultural expressions of identity and conflict in paintings, sculptures, monuments and films.

Assessment Method:

Exam 50%, Assignment 30%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Language and Power

Code:

ML3LP

Convenor:

PROF Federico Faloppa

Summary:

This module aims to familiarise students with the linguistic means by which a whole range of persuasive texts can be analysed. We will also be considering the use of language as a powerful tool in itself. We will investigate a range of genres, discourse types, and theoretical approaches, and we will look at textual, pragmatic, and rhetorical features to better understand power relations and how texts (and their content) can be manipulated. We will then understand, and apply techniques to reveal a text’s underlying ideological stance and bias. 

Assessment Method:

Oral 25%, Project 75%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Entrepreneurial Project

Code:

MM302

Convenor:

DR Matteo Borghi

Summary:

Every new company faces a range of digital challenges. This module helps entrepreneurs to learn from the playbook of digital start-ups. Digital start-ups often operate in hyper-competitive winner-takes-it-all markets from inception. To succeed in this environment, they need to leverage digital technologies to shape novel business models, market their products and services and develop monetization strategies until they find product-market-fit, and achieve a scalable method of customer acquisition, typically by targeting global markets from the outset.

The module discusses how digital entrepreneurial ventures take advantage of the tensions and opportunities arising from current technological change. It then explores the approaches, methods and strategies employed by entrepreneurial, digital companies in validating and developing products, gaining market and customer traction, competing for scale in hyper-competitive markets as well as in monetizing their product, service and data offerings. It explores entrepreneurial marketing methods used by digital entrepreneurs including approaches to customer development. Finally, it also discusses data-driven decision making processes.

Assessment Method:

Project 40%, Report 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Feminism and Political Theory

Code:

PO3FPT

Convenor:

DR Maxime Lepoutre

Summary:

This module explores the contributions of feminism to contemporary political theory. It begins by examining theoretical controversies surrounding the definition, subject matter, and aims of feminism. It then brings these theoretical insights to bear on a range of pressing issues in feminist politics, such as abortion, surrogacy, pornography, marriage and sexist language.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International Political Economy

Code:

PO3IPE

Convenor:

DR Jonathan Golub

Summary:

The course is an introduction to International Political Economy (IPE), which focuses on the interaction between states and markets at the domestic and international levels. It covers the major theoretical approaches to IPE and applies them to study international trade, development, financial crises, and economic sanctions. It also considers the relationship between globalisation and the welfare state as well as the environment.

Assessment Method:

Exam 40%, Assignment 40%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

US Foreign and Defence Policy since 1950

Code:

PO3USF

Convenor:

DR Graham O'Dwyer

Summary:

American foreign policy matters. As the most powerful, wealthiest, and influential state in the contemporary international system what Washington thinks and does is important to understand. But how did the US come to be in such a dominant position? This module explores this question and a set of integrated ones that flow from this concerning the American foreign policy tradition, the growth of presidential power in foreign policy making since 1945, and a number of case studies that explore key events and policies across time. By exploring historical and contemporary cases, since the Vietnam War, students will analyse how foreign policy decisions are made, look at who influences them, and how this has evolved overtime. Drawing on primary and secondary sources students will gain an understanding of crucial events such as the Vietnam War, nuclear diplomacy during the Cold War, US-Mexico-Colombia relations and the War on Drug, and the response to 9/11. Finally, the course will explore salient challenges faced by US foreign policymakers today.

Assessment Method:

Assignment 50%, Report 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Adaptive Control of Thought

Code:

PY3ACT

Convenor:

PROF Philip Beaman

Summary:

Adaptive Control of Thought

Assessment Method:

Exam 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Active Vision

Code:

PY3AV

Convenor:

DR Eugene McSorley

Summary:

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Behavioural Economics

Code:

PY3BE

Convenor:

DR Rachel McCloy

Summary:

Behavioural Economics

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Motivation and Performance in Organisations

Code:

PY3MPO

Convenor:

DR Amanda Branson

Summary:

This module aims to give students understanding of the concepts and approaches used in the measurement of motivation and performance in work settings. We will explore major theories of motivation, as well as policies and practices designed to affect motivation and performance at work.  

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Memory and the Self: Past, Present and Future

Code:

PY3MS

Convenor:

PROF Judith Ellis

Summary:

Memory and the Self: Past, Present and Future

Assessment Method:

Exam 75%, Oral 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Topics in Social Psychology

Code:

PY3TSP

Convenor:

DR Emma Pape

Summary:

PY3TSP: Topics in Social Psychology

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.