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  • Accounting
  • Agriculture
  • Ancient History
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biochemistry
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

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  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

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  • Finance
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  • Foundation programmes
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  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
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  • Museum Studies

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  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
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  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre & Performance

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  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise
  • Creative Writing

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  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Information Management and Digital Business
  • Healthcare
  • History
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

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  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

BSc Consumer Behaviour and Marketing with Foundation Year

  • UCAS code
    CN88
  • A level offer
    See entry requirements
  • Year of entry
    2024/25 See 2023/24 entry
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2024/25 See 2023/24 entry
  • Course duration
    Full Time:  4 Years

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course.

Foundation year

The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.

Your subject-specific studies will focus on basic principles in:

  • mathematics
  • business management
  • economics
  • psychology.

Your learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.

A foundation year is more than just a stepping-stone to a degree. You will also benefit from:

  • access to our full range of facilities and resources
  • full integration into university life, before your degree year begins
  • experience of an academic environment, and the ability to work independently
  • specialist support and guidance.

After successful completion of your foundation year, you'll progress onto our three-year BSc Consumer Behaviour and Marketing degree.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Accreditation

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

Placement

If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

For more information, please visit the Agri-Food Economics and Marketing website.


Overview

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course.

Foundation year

The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.

Your subject-specific studies will focus on basic principles in:

  • mathematics
  • business management
  • economics
  • psychology.

Your learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.

A foundation year is more than just a stepping-stone to a degree. You will also benefit from:

  • access to our full range of facilities and resources
  • full integration into university life, before your degree year begins
  • experience of an academic environment, and the ability to work independently
  • specialist support and guidance.

Learning

After successful completion of your foundation year, you'll progress onto our three-year BSc Consumer Behaviour and Marketing degree.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Accreditation

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

Placement

If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

For more information, please visit the Agri-Food Economics and Marketing website.


Entry requirements A Level See entry requirements

Select Reading as your firm choice on UCAS and we'll guarantee you a place even if you don't quite meet your offer. For details, see our firm choice scheme.

Typical offer

CCD

We welcome applicants from non-traditional educational backgrounds (for example, mature students, students who study part-time or those who have studied at International Schools in the UK or elsewhere) and will consider applicants on a case-by-case basis.

International Baccalaureate

24 points overall

BTEC Extended Diploma

DMM

Extended Project Qualification

In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Modules

We will be updating this page with module information over the coming weeks. You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Fees

New UK/Republic of Ireland students: £9,250

New international students: £22,350

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional Costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.

Employers of our graduates have included Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.


Contextual offers


We make contextual offers for all our courses.

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  • Foundation programmes
  • Marketing
  • Consumer Behaviour and Marketing

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