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  • Nutrition
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  • Real Estate and Planning
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Subjects A-B

  • Accounting
  • Agriculture
  • Ancient History
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Finance
  • Food
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise
  • Creative Writing

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

Marketing

See the other subjects we offer

The University of Reading offers three innovative and very distinct marketing degrees, all recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree.

This will enable graduates from these programmes to receive exemptions from all but one of the CIM Certificate in Professional Marketing modules.

Get ahead in the marketing world

Draw on the professional support of our careers services and academic teams to develop:

  • specialist, transferable skills. Prepare for a career in a variety of roles, from branding and market research to communications and consumer intelligence.
  • real-world insight. Undertake a placement in industry and put knowledge into practice.*
  • industry connections. With strong links to industry and a fantastic location in the heart of the Thames Valley, you'll be well placed to develop your network.

BSc Consumer Behaviour and Marketing offers students an in-depth understanding of the science of marketing, with a strong focus on the psychology behind consumer decision-making to inform marketing strategy and practice. BSc Food Business and Marketing is a specialist programme enabling students to develop business and marketing skills in the context of the food industry. BSc Business and Management (Marketing) is a new programme pathway, which allows business students the opportunity to focus an increasing proportion of their study on marketing topics as they progress through their degree.

BSc Consumer Behaviour and Marketing, the first of its kind in the UK, brings together the disciplines of consumer behaviour, marketing, applied psychology and applied economics taught by world-leading specialists from the Department of Applied Economics and Marketing (School of Agriculture, Policy and Development), the School of Psychology and Clinical Language Sciences, and Henley Business School.

Consumer behaviour underpins all marketing activities and policy formulation. The ability to understand, interpret and predict consumer actions is therefore incredibly valuable in the working world. It is vital to the success of any business venture, policy think-tank or trade organisation in the corporate, public or voluntary sectors.

Our Consumer Behaviour and Marketing course reveals the theory and application behind the promotion of products, services and ideas in all sectors. Understanding the psychology of consumers is key to this subject. You will understand the motivations, thoughts, feelings, decision-making and behaviours of target audiences. You will see how consumers interact with their social, economic and cultural environments to achieve their goals, and use your knowledge to devise effective marketing strategies and digital campaigns.

BSc Food Business and Marketing draws on the University's internationally recognised expertise in the food chain and its excellent links with industry. Based in the Department of Applied Economics and Marketing (School of Agriculture, Policy and Development), it benefits from close links with the Chartered Institute of Marketing's sector interest group for the food industry. The food industry is fundamental to us all, it is fast paced and constantly evolving, requiring well trained graduates. 

Our degree combines training in the inter-related disciplines of business management, economics and marketing, with an opportunity to apply this knowledge to the wide variety of global and local challenges surrounding the food industry, giving you the skills needed to gain a career in the food industry or in the wider business world.

BSc Business and Management (Marketing) constitutes one of the subject pathways within the business and management programme delivered by Henley Business School. The first year of the programme provides a grounding in core areas of business, such as strategy, accounting, data analysis and, of course, marketing. In the second and final years, half of all modules will focus on marketing topics, with students able to specialise entirely on marketing in their final year if they wish. The programme also offers flexibility for those students whose interests (and career aspirations) evolve during the course of their studies. Students can transfer to another Business and Management programme during their studies.

All three courses offer a stimulating mix of academic knowledge and professional skills in subjects including: consumer behaviour, branding, digital marketing and the analysis of marketing data. All programmes can be taken over four years to include either a professional placement or a study abroad year. Students have access to dedicated professional careers support, and will be joining a thriving marketing community. Social and professional events are organised by our student-led Marketing and Entrepreneurship Societies and through our excellent links with the CIM.

* Placements are subject to availability and are dependent on students securing the opportunity.

Courses


  • BSc Business and Management (Marketing)

    Full Time:  3 Years

  • BSc Business and Management (Marketing) with Placement Year

    Full Time:  4 Years

  • BSc Business and Management (Marketing) with Study Year Abroad

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing with Foundation Year

    Full Time:  4 Years

  • BSc Food Business and Marketing with Foundation Year

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing with International Foundation Year - September Entry

    Full Time:  4 Years

  • BSc Food Business and Marketing with International Foundation Year - September Entry

    Full Time:  4 Years

  • BSc Food Business and Marketing with International Foundation Year (January entry)

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing

    Full Time:  3 Years

  • BSc Consumer Behaviour and Marketing with Placement Year

    Full Time:  4 Years

  • BSc Food Business and Marketing

    Full Time:  3 Years

  • BSc Food Business and Marketing with Placement Year

    Full Time:  4 Years

When I first walked on to campus, it just felt like home. I knew straight away that this was the place for me and I would be happy here.

Bethan White
BA Classical Studies and English Literature

Contextual offers


We make contextual offers for all our courses.

Take the next step


How to apply for 2023 entry

Come to an Open Day

Get a prospectus

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Related Subjects


  • Business and Management
  • Food
  • Psychology

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