We are in the process of finalising our postgraduate taught courses for 2026/27 entry. In the meantime, you can view our 2025/26 courses.
Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.
This flexible, four-year course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.
You’ll enrich this learning and broaden your life experience with an integrated study year abroad.
After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree, you’ll have the option to transfer to any of our other specialist pathways:
Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests as they develop.
We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course, and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.
In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.
We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.
To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.
You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.
Your core modules will cover:
You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:
Throughout your studies, you’ll:
We are passionate about developing your personal skills alongside your business acumen.
Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure and succeed in future roles are embedded into the curriculum.
For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.
