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BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad

  • UCAS code
    NG14
  • Typical offer
    ABB
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years

Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.

This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. You’ll enrich this learning and broaden your life experience with an integrated Study Year Abroad.

Your core modules will cover:

  • business data analytics
  • information systems
  • business applications development
  • technology advisory practices
  • project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at Henley Business School

  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Abroad degree, you will have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course; and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.

Study Year Abroad

In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.

We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.

To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.

A focus on employability with BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad

In addition to having a year abroad on your CV, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.

Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.


Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.

Overview

Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.

This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. You’ll enrich this learning and broaden your life experience with an integrated Study Year Abroad.

Your core modules will cover:

  • business data analytics
  • information systems
  • business applications development
  • technology advisory practices
  • project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • human resource management
  • accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

Choose BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at Henley Business School

  • Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
  • Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

Flexible study options

After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Abroad degree, you will have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Accounting)
  • BSc Business and Management (Entrepreneurship)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.

We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course; and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.

Study Year Abroad

In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.

We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.

To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.

A focus on employability with BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad

In addition to having a year abroad on your CV, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.

Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.


Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.

For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Visit the Henley Business School site for more information on this programme.

Entry requirements A Level ABB

This degree is not included in our firm choice scheme.

Typical offer

ABB

International Baccalaureate

32 points overall

GCSE

Maths and English at grade B (5). Physics or IT is acceptable in lieu of Maths

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for international and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Compulsory modules include:

X

Module details


Title:

Management Debates: Ways of thinking about business

Code:

MM1F19

Convenor:

PROF Peter Miskell

Summary:

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives, and to recognise the value of these competing viewpoints.

 

The module is team taught, with different streams of lectures delivered by academics from different disciplinary backgrounds. Pedagogically, the module adopts a ‘syndicate’ approach, with students assigned to learning groups for the duration of their study.

This module is delivered at the University of Reading and the University of Reading Malaysia.

Assessment Method:

Assignment 20%, Report 20%, Class test 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Accounting for managers

Code:

MM1F27

Convenor:

MS Sue Blackett

Summary:

This module is co-taught with Ms Sian Weatherburn.

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Exam 55%, Portfolio 10%, Project 35%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

 

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Developing Professional Excellence

Code:

MM1F29

Convenor:

DR Tatiana Rowson

Summary:

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the candidate as well as the recruiter and the organisations. For that purpose, the module draws on the skills and learning from the first two terms to provide students with an experience of the recruitment process, beginning to end. The module will enable the students to use their learning so far to appreciate the role of recruitment, the context of different organisations (businesses and sectors) and implications for different talent management strategies and needs, the rationale for employing certain process and procedures to secure a high-performing and engaged workforce. 
The students will also be encouraged to reflect on their own careers.  The module offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience. 

The Module is designed to be delivered in the summer of part 1, ahead of placement applications. Therefore, it equips the students to make better choices and improved applications, to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation. 

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM1F19 Management Debates: Ways of thinking about business PROF Peter Miskell
MM1F20 Business in Practice: Markets, Marketing and Management DR Andrew Hull
MM1F27 Business in Practice: Accounting for managers MS Sue Blackett
MM1F28 Business in Practice: Data analytics DR Markos Kyritsis
MM1F29 Developing Professional Excellence DR Tatiana Rowson

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

DR Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications, and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both Beijing Institute of Technology (Autumn) and University of Reading (Spring).

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Building competitive advantage: Business Strategy and Operations

Code:

MM296

Convenor:

DR Joseph Lane

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Managing Work and People: Organisational Behaviour and Human Resources Management

Code:

MM297

Convenor:

DR Rita Fontinha

Summary:

This module examines the main concepts, principles and practices concerning the management of work and people in organisations.  The module is intended to be both intellectually stimulating and practically relevant. 

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Social Responsibility in Action

Code:

MM298

Convenor:

DR Irina Heim

Summary:

Students are expected to draw on knowledge and experience gained during the course, and to apply it to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. The practical actions are developed in conjunction with specific organisations, and they address a topic that is relevant to Principles for Responsible Management Education’ (PRME). PRME is a United Nations-supported initiative founded in 2007 in support of the Sustainable Development Goals and is governed by the UN and the main business school accreditation bodies. Henley Business School is an advanced signatory to PRME.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM258 An Introduction to the Management of Information Systems DR Stephen Gulliver
MM296 Building competitive advantage: Business Strategy and Operations DR Joseph Lane
MM297 Managing Work and People: Organisational Behaviour and Human Resources Management DR Rita Fontinha
MM298 Social Responsibility in Action DR Irina Heim

Optional modules include:

X

Module details


Title:

Sales and Business Development

Code:

MM2100

Convenor:

MR Fabio Goncalves De Oliveira

Summary:

This module introduces students to sales and in particular the sales process and selling. It adopts a highly practitioner-oriented introduction to sales. It explains to students, different approaches and models to selling, with a specific focus on direct and online sales.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Essentials

Code:

MM218

Convenor:

MR Alex Scher-Smith

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre-recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

 

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Data Analytics

Code:

MM281

Convenor:

DR Giannis Haralabopoulos

Summary:

Data-driven processes are becoming increasingly popular amongst organisations; quickly replacing qualitative assessments that were until recently based on experience and tacit knowledge. Machine learning is widely used in industry and business applications to provide recommendations, make predictions or extract knowledge. A good understanding of machine learning has, therefore, become a fundamental skill for anyone looking to work with organisation that plan to make strategic use of their data. In this module students will be introduced to key concepts related to machine learning and will become adept at managing and analysing data. Furthermore, students will gain experience with building predictive models that can lead to data-driven solutions. The workshops will provide students with the opportunity to develop programming skills using a state-of-the-art programming language (e.g., Python) and tools (e.g. Keras, Scikit, NLTK). 

 

 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM2100 Sales and Business Development MR Fabio Goncalves De Oliveira
MM218 Marketing Essentials MR Alex Scher-Smith
MM281 Business Data Analytics DR Giannis Haralabopoulos
MM282 Business Applications Development DR Giannis Haralabopoulos

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

  • Study Year Abroad

Core modules may include:

  • Information Systems and Digital Business
  • Project Management
  • Technology Advisory Practices

Optional modules may include

  • Management Project
  • Digital Entrepreneurship
  • Digital Marketing
  • Our Relationship with Technology
  • Business Ethics for International Management
  • International Corporate Strategy
  • Optimising Marketing Performance
  • Business History

Please note that all modules are subject to change.

Fees

New UK/Republic of Ireland students: £9,250

New international students: £20,300

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Year abroad fees

If you spend a full year abroad, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact studyabroad@reading.ac.uk.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

Careers for BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad graduates

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

  • Accounting and professional services
  • Banking and investment banking
  • Consultancy
  • Finance
  • Human resources
  • IT
  • Marketing
  • Operations
  • General management.


Contextual offers


We make contextual offers for all our courses.

Take the next step


How to apply for 2023 entry

Come to an Open Day

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Ask us a question

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  • Business and Management

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