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CHOOSE A SUBJECT
2023/24
2024/25
Undergraduates
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Undergraduates
Postgraduates

Subjects A-B

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Drama
  • Ecology
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Subjects F-G

  • Film & Television
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  • French
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Subjects H-M

  • Healthcare
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Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise
  • Creative Writing

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

Subjects A-B

  • Accounting
  • Agriculture
  • Ancient History
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Finance
  • Food
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise
  • Creative Writing

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

Consumer Behaviour and Marketing

See the other subjects we offer

Understanding the psychology of consumers is key to this subject. You will get to grips with the motivations, thoughts, feelings, decision-making and behaviours of a target audience. You will also think about how a consumer interacts with their social, economic and cultural environments to achieve their goals.

Consumer behaviour underpins all marketing activities and policy formulation. The ability to understand, interpret and predict consumer actions is therefore incredibly valuable in the working world. It is vital to the success of any business venture, policy think-tank or trade organisation in the corporate, public or voluntary sectors.

Our Consumer Behaviour and Marketing course is about promoting products, services and ideas. You will study business with a focus on marketing techniques – relating to advertising, customer relations, market research, consumer behaviour, public relations (PR) and event organisation.

Graduates from this Chartered Institute of Marketing accredited course could end up working in any of these areas, or in marketing departments of a diverse range of companies in finance, the media, retail or charities.

BSc Food Marketing and Business Economics is a blend of business management, marketing and economics, with a focus on the food industry. An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business.

Graduates of this Chartered Institute of Marketing accredited course will be well-placed to move into a range of key business roles within the food industry and other sectors.

Courses


  • BSc Consumer Behaviour and Marketing with Foundation Year

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing with International Foundation Year - September Entry

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing with International Foundation Year - January Entry

    Full Time:  4 Years

  • BSc Food Business and Marketing with International Foundation Year - September Entry

    Full Time:  4 Years

  • BSc Food Business and Marketing with International Foundation Year (January entry)

    Full Time:  4 Years

  • BSc Consumer Behaviour and Marketing

    Full Time:  3 Years

  • BSc Consumer Behaviour and Marketing with Placement Year

    Full Time:  4 Years

  • BSc Food Business and Marketing

    Full Time:  3 Years

  • BSc Food Business and Marketing with Placement Year

    Full Time:  4 Years

Contextual offers


We make contextual offers for all our courses.

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How to apply for 2023 entry

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Related Subjects


  • Psychology
  • Business and Management
  • Food

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