BSc International Business and Management with a Modern Language

Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business in Practice: Accounting for managers

Code:

MM1F27

Convenor:

MS Sue Blackett

Summary:

This module is co-taught with Ms Sian Weatherburn.

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Exam 55%, Portfolio 10%, Project 35%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Developing Professional Excellence

Code:

MM1F29

Convenor:

DR Tatiana Rowson

Summary:

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the candidate as well as the recruiter and the organisations. For that purpose, the module draws on the skills and learning from the first two terms to provide students with an experience of the recruitment process, beginning to end. The module will enable the students to use their learning so far to appreciate the role of recruitment, the context of different organisations (businesses and sectors) and implications for different talent management strategies and needs, the rationale for employing certain process and procedures to secure a high-performing and engaged workforce. 
The students will also be encouraged to reflect on their own careers.  The module offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience. 

The Module is designed to be delivered in the summer of part 1, ahead of placement applications. Therefore, it equips the students to make better choices and improved applications, to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation. 

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to French Culture

Code:

FR1IFC

Convenor:

DR Veronica Heath

Summary:

The aim of this module is to introduce students to a range of aspects of French culture through the study and analysis of key literary genres and visual art forms, mainly drawn from the late nineteenth to twenty first century period, including the novel and prose fiction, drama, film, poetry and music. The texts studied reflect the diversity of contemporary French society.
This module provides an excellent foundation for further study of literature and culture in more specialised modules in Part 2 and Part 3 of the French programme. 

Assessment Method:

Exam 60%, Assignment 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Beginners French Language

Code:

FR1L1

Convenor:

DR Marine Orain

Summary:

This module aims to introduce students with no previous knowledge of French to the study of French language and culture.

The course will provide the necessary basis for the study of French. Students who successfully complete this module will have achieved a level of competence in French comparable to level A2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate French Language

Code:

FR1L2

Convenor:

DR Marine Orain

Summary:

This module aims to develop the language skills of students who have already achieved AS Level in French or equivalent, as well as of students with an excellent GSCE Level qualification in French or equivalent.

The course will provide the necessary basis for the study of French to Honours degree level.  Students who successfully complete this module will have achieved a level of competence in French comparable to level B1 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced French Language I

Code:

FR1L3

Convenor:

MRS Celine Biart

Summary:

This module aims to develop the language skills of students who have already achieved Advanced Level or equivalent in French. Students with an excellent AS Level qualification in French may also be considered for this module.

The course will provide the necessary basis for the study of French to Honours degree level, but will also be an effective study and career tool for students who are not intending to continue with French after Part 1. 

Students who successfully complete this module will have achieved a level of competence in French comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Making of Modern France

Code:

FR1MMF

Convenor:

DR Marjorie Gehrhardt

Summary:

The aim of this module is to examine events that shaped modern French society, ideas and institutions.

Assessment Method:

Exam 60%, Assignment 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Icons of Modern Germany

Code:

GM1IMG

Convenor:

DR Ute Wolfel

Summary:

An introduction to aspects of the culture and history of post-1945 Germany.

Assessment Method:

Exam 60%, Assignment 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Beginners German Language

Code:

GM1L1

Convenor:

MS Regine Klimpfinger

Summary:

This module aims to introduce students with no previous knowledge of German to the study of German language and culture.

The course will provide the necessary basis for the study of German. Students who successfully complete this module will have achieved a level of competence in German comparable to level A2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate German Language

Code:

GM1L2

Convenor:

DR Claire Ross

Summary:

This module aims to develop the language skills of students who have already achieved AS Level in German or equivalent, as well as of students with an excellent GSCE Level qualification in German or equivalent.

The course will provide the necessary basis for the study of German to Honours degree level.  Students who successfully complete this module will have achieved a level of competence in German comparable to level B1 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced German Language I

Code:

GM1L3

Convenor:

DR Alice Christensen

Summary:

This module aims to develop the language skills of students who have already achieved Advanced Level or equivalent in German . Students with an excellent AS Level qualification in German may also be considered for this module.

The course will provide the necessary basis for the study of German to Honours degree level, but will also be an effective study and career tool for students who are not intending to continue with German after Part 1. 

Students who successfully complete this module will have achieved a level of competence in German comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

German Texts and Genres

Code:

GM1TG

Convenor:

DR Ellen Pilsworth

Summary:

In this module students develop their textual analysis skills by exploring a range of literary texts from different genres including short stories, novels, and poetry. Our readings of these texts will focus on questions about identity: How do we define ourselves? And what makes us who we are? How are we affected by others?

The course introduces students to some ‘classics’ of German literature, e.g. Johann Wolfgang von Goethe, Bertolt Brecht, Heinrich Heine, and Anna Seghers, and contemporary authors with hybrid German identities, such as Emine Sevgi Özdamar, and Saša Stanišic. Through these texts, students gain insights into German culture from the eighteenth-century to the present day, and can reflect on the questions of how literature shapes who we are, both as individuals and as national collectives.

Assessment Method:

Exam 40%, Assignment 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Making Italians: A Journey in the History and Culture of Modern Italy

Code:

IT10MI

Convenor:

PROF Daniela La Penna

Summary:

This module introduces students to the history and culture of modern Italy from the struggle for Unification (achieved in 1861-1870) to the present day. Through a series of lectures and seminars students will learn about the factors and people that contributed to the birth of Italy as a nation and how these continued to shape the political debate in the fascist regime and in the Republic. Students will also learn how the narrative of national identity was used in the subsequent years after the Unification in literature and film.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Beginners Italian Language

Code:

IT1L1

Convenor:

MS Rita Balestrini

Summary:

This module aims to introduce students with no previous knowledge of Italian to the study of Italian language and culture.

The course will provide the necessary basis for the study of Italian. Students who successfully complete this module will have achieved a level of competence in Italian comparable to level A2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate Italian Language

Code:

IT1L2

Convenor:

MRS Enza Siciliano Verruccio

Summary:

This module aims to develop the language skills of students who have already achieved AS Level in Italian or equivalent, as well as of students with an excellent GSCE Level qualification in Italian or equivalent.

The course will provide the necessary basis for the study of Italian to Honours degree level.  Students who successfully complete this module will have achieved a level of competence in Italian comparable to level B1 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Italian Language I

Code:

IT1L3

Convenor:

DR Chiara Ciarlo

Summary:

This module aims to develop the language skills of students who have already achieved Advanced Level or equivalent in Italian . Students with an excellent AS Level qualification in Italian may also be considered for this module.

The course will provide the necessary basis for the study of Italian to Honours degree level, but will also be an effective study and career tool for students who are not intending to continue with Italian after Part 1. 

Students who successfully complete this module will have achieved a level of competence in Italian comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Icons of Spain and Latin America: From conquest to independence; from revolution to globalisation

Code:

SP1I1

Convenor:

DR Cherilyn Elston

Summary:

This module introduces students of Spanish to the historical trajectory that forms the roots of modern-day Spain and Latin America, through the guided analysis of written and visual texts that span over five centuries. Through a series of lectures and seminars, in the Autumn Term, students will learn about the factors that contributed to the development of both Spain and Latin America, from Columbus’s voyage in 1492 to the decline of the Spanish Empire, and the push for independence in Latin America that characterised the nineteenth century. In the Spring Term, students will learn about the factors that contributed to the more recent development of both Spain and Latin America, from the Mexican Revolution, the Spanish Civil War, immigration, and the growing presence of the US across the continent, to contemporary debates about globalisation.

Assessment Method:

Exam 50%, Assignment 40%, Report 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Beginners Spanish Language

Code:

SP1L1

Convenor:

DR Denisse Lazo-Gonzalez

Summary:

This module aims to introduce students with no previous knowledge of Spanish to the study of Spanish language and culture.

The course will provide the necessary basis for the study of Spanish. Students who successfully complete this module will have achieved a level of competence in Spanish comparable to level A2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate Spanish Language

Code:

SP1L2

Convenor:

MR Oscar Garcia Garcia

Summary:

This module aims to develop the language skills of students who have already achieved AS Level in Spanish or equivalent, as well as of students with an excellent GSCE Level qualification in Spanish or equivalent.

The course will provide the necessary basis for the study of Spanish to Honours degree level.  Students who successfully complete this module will have achieved a level of competence in Spanish comparable to level B1 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Spanish Language 1

Code:

SP1L3

Convenor:

MS Angela Mira Conejero

Summary:

This module aims to develop the language skills of students who have already achieved Advanced Level or equivalent in Spanish . Students with an excellent AS Level qualification in Spanish may also be considered for this module.

The course will provide the necessary basis for the study of Spanish to Honours degree level, but will also be an effective study and career tool for students who are not intending to continue with Spanish after Part 1. 

Students who successfully complete this module will have achieved a level of competence in Spanish comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 65%, Oral 25%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Spanish and Latin American Culture

Code:

SP1SLAC

Convenor:

DR Maria Reyes Baztan

Summary:

The aim of this module is to introduce students to Spanish and Latin American culture through the study and analysis of key literary and visual art forms, including short stories, poetry, documentaries and feature films, fine art and popular music. Key authors may include Pablo Neruda, Gabriel García Márquez, Isabel Allende, Pío Baroja, Juan Rulfo, Ariel Dorfman, Julio Medem, Vicente Blasco Ibáñez, José Luis Guerín, Pablo Picasso, Diego Rivera, Frida Kahlo, Iciar Bollain, Fernando Trueba, Tomás Gutiérrez Alea, Fernando Pérez, and others. Texts will be read in the original language if the student is taking that language to degree level, but translations will be available.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Building competitive advantage: Business Strategy and Operations

Code:

MM296

Convenor:

DR Joseph Lane

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Managing Work and People: Organisational Behaviour and Human Resources Management

Code:

MM297

Convenor:

DR Rita Fontinha

Summary:

This module examines the main concepts, principles and practices concerning the management of work and people in organisations.  The module is intended to be both intellectually stimulating and practically relevant. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Social Responsibility in Action

Code:

MM298

Convenor:

DR Irina Heim

Summary:

Students are expected to draw on knowledge and experience gained during the course, and to apply it to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. The practical actions are developed in conjunction with specific organisations, and they address a topic that is relevant to Principles for Responsible Management Education’ (PRME). PRME is a United Nations-supported initiative founded in 2007 in support of the Sustainable Development Goals and is governed by the UN and the main business school accreditation bodies. Henley Business School is an advanced signatory to PRME.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Sales and Business Development

Code:

MM2100

Convenor:

MR Fabio Goncalves De Oliveira

Summary:

This module introduces students to sales and in particular the sales process and selling. It adopts a highly practitioner-oriented introduction to sales. It explains to students, different approaches and models to selling, with a specific focus on direct and online sales.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Founder Dilemmas

Code:

MM2101

Convenor:

DR Norbert Morawetz

Summary:

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. The module develops student's entrepreneurial skill and confidence to put plans into action. Students gain understanding of the practice of entrepreneurship as informed by theory, role play and guest lectures. This will include exposure to the experience of successful entrepreneurs. Students are given a solid understanding of the realities of business start-up.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Marketing Essentials

Code:

MM218

Convenor:

MR Alex Scher-Smith

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre-recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Comparative International Management

Code:

MM230

Convenor:

DR Denise Tsang

Summary:

This module focuses on management variations across the globe. It is concerned with national variations in business system, innovation and organisation behaviour, and how these differences influence firm performance.  The module starts with an examination of globalisation before going on to consider topics such as governance, education and industrial relations at the country level; we will look across the  USA, China, Japan and Europe to explore different context, culture and behaviour of business management.

Assessment Method:

Exam 50%, Assignment 30%, Oral 10%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Firms in the Global Economy

Code:

MM231

Convenor:

PROF Davide Castellani

Summary:

This module offers an integrated perspective on the (changing) role of nations and firms in the global economy. It serves as an introduction to international business, including a discussion of the essentials of international economics. By linking the different concepts in international economics and business, this module allows to 'get the big picture' and deal with key questions. What is the global economy? Why do countries trade goods and services? Why (and how) do firms go abroad and sell goods and/or source inputs? What are the economic rationales of different internationalization strategies? What are the consequences of international business activity for the nations, firms and people of the global economy?

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

DR Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications, and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both Beijing Institute of Technology (Autumn) and University of Reading (Spring).

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Lebene Soga

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Assignment 40%, Oral 30%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business Data Analytics

Code:

MM281

Convenor:

DR Giannis Haralabopoulos

Summary:

Data-driven processes are becoming increasingly popular amongst organisations; quickly replacing qualitative assessments that were until recently based on experience and tacit knowledge. Machine learning is widely used in industry and business applications to provide recommendations, make predictions or extract knowledge. A good understanding of machine learning has, therefore, become a fundamental skill for anyone looking to work with organisation that plan to make strategic use of their data. In this module students will be introduced to key concepts related to machine learning and will become adept at managing and analysing data. Furthermore, students will gain experience with building predictive models that can lead to data-driven solutions. The workshops will provide students with the opportunity to develop programming skills using a state-of-the-art programming language (e.g., Python) and tools (e.g. Keras, Scikit, NLTK). 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Business Ethics 1

Code:

MM295

Convenor:

PROF Lucy Newton

Summary:

This module aims to develop students’ awareness and understanding of the ethical issues in business and management.? In particular, the ethical issues facing multinationals and global companies will be examined.? Businesses do not operate in a vacuum and it is important to consider non-economic issues, such as ethics, to set the management of companies in a broader context. Using a combination of ethical theory and case study analysis, the module aims to enable students to analyse ethical issues that corporate decision-makers face in developing policies concerning a variety of stakeholders. 

Assessment Method:

Assignment 30%, Class test 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Branding Theory and Practice

Code:

MM299

Convenor:

DR Irute Karanicholas

Summary:

Brands are some of the most valuable assets managed by companies today. Strong brands have a major influence on purchase decisions and help companies achieve sustainable competitive advantage. This module follows on from Marketing Essentials (MM218) and focuses on two key issues within Marketing: Branding and the preparation of a Branding orientated project. This Project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM299 in a creative and challenging team task. Guidance for this task is provided through the term. The lectures explore and discuss theories and business practice related to building and managing strong brands.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Management Accounting

Code:

AC201

Convenor:

MS Helen Crofts

Summary:

This module introduces the theory and practice of management accounting in relation to organisational decision-making, planning, control and performance evaluation.

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International Corporate Financial Reporting

Code:

AC216

Convenor:

DR Ekililu Salifu

Summary:

This module looks closely at the content and application of a range of international financial reporting standards. The module is designed for students following a range of degree programmes who already have prior knowledge of financial accounting.

This module is delivered at University of Reading, University of Reading Malaysia, and Beijing Institute of Technology.

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Digital Marketing

Code:

AP2EM5

Convenor:

MR Nick Walker

Summary:

Gain knowledge and competence on how to help a company get the most out of digital media to meet its marketing goals. Explore the role and place for digital marketing within the traditional marketing framework. Learn how to analyse the online environment and how digital marketing can be used by companies and organisations to achieve competitive advantage. Assess the emerging models for developing marketing strategies, taking into account the different elements of the marketing mix. Identify techniques for communicating with customers, building relationships, and facilitating e-commerce. You will learn through lectures, preparatory research, participation in class discussions, and groupwork.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The First World War: Then and Now

Code:

FR2FWW

Convenor:

DR Marjorie Gehrhardt

Summary:

This module aims to give students a clear understanding both of the French experience of the First World War and of the wider impact of the war on twentieth-century France. It explores aspects such as combatants’ lives in the trenches, but also medical advances, propaganda, the impact of the conflict on children, women and the French empire. The second part of this module focuses on long-term legacies and examines representations of WW1 in French literature and cinema over the past century, as well as commemorative practices that emerged as a result of WW1, including museum displays, ceremonies and war memorials.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Global French Life-Stories

Code:

FR2GFLS

Convenor:

PROF Julia Waters

Summary:

French is a global language, spoken by over 275 million people across the world. Modern-day metropolitan France is itself an increasingly diverse, multicultural space, shaped by waves of migration from across the globe. This module explores how diverse experiences of migration and mobility – social and geographic; internal and global - are represented in a range of short 20th-century, French-language life stories, all of which blur generic, geographic and linguistic boundaries and complicate received notions of ‘Frenchness’.   

Assessment Method:

Assignment 40%, Class test 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

How to Think in French

Code:

FR2HTF

Convenor:

DR John McKeane

Summary:

This module aims to strengthen the links between the linguistic and cultural study that are so important when studying a language. It does this by pursuing three interlinking strands, each associated with not merely writing French, but ‘thinking in French’. 

The first strand concentrates on French rhetoric and style: what are the main features of expression in French, how are they used by prominent public figures, and how can you start to recognize and utilize them yourself? 

The second strand looks at the French education system, the way that such ways of writing and thinking are taught, and the social and political implications of this.

The third strand briefly dives into the way ideas about the French Republic (liberty, equality, fraternity, secularism) have developed over time, and debates on those topics today.  

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate French Language

Code:

FR2L2

Convenor:

DR Marine Orain

Summary:

This module is aimed at students who in Part 1 have successfully completed FR1L1 Beginners French Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B1 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced French Language I

Code:

FR2L3

Convenor:

MRS Celine Biart

Summary:

This module is aimed at students who in Part 1 have successfully completed FR1L2 Intermediate French Language and build on the work done in either of those modules. Students that achieve exceptional results in FR1L1 Beginners French Language might be considered for this module.  

Students who successfully complete this module will have achieved a level of competence in French comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced French Language II

Code:

FR2L4

Convenor:

MRS Celine Biart

Summary:

This module is aimed at students who in Part 1 have successfully completed FR1L3 Advanced French Language I or FR1L2 Intermediate French Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B2 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Cinema of Germany

Code:

GM2CG

Convenor:

DR Ute Wolfel

Summary:

Assessment Method:

Assignment 60%, Oral 10%, Set exercise 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Glorification, Denial and Contempt – Reconstructing Austria’s Past

Code:

GM2GDC

Convenor:

MS Regine Klimpfinger

Summary:

The module aims to provide students with an insight into the various discourses evolving around Austria’s turbulent past. It will provide an introduction to Austrian history, and identity and memory formation. We examine the ways in which authors and film-makers have reappraised their country’s past, whether through praise, glorification, patriotism and heroism, or through denial, contempt and scorn. By drawing on texts - e.g. novellas, poems, short stories, extracts from plays – and visual sources (film), we explore the different ways in which narratives of the past have reconstructed and refashioned Austrian identity across the 20th century.

Assessment Method:

Assignment 40%, Set exercise 20%, Project 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

German Language II

Code:

GM2L2

Convenor:

DR Claire Ross

Summary:

This module is aimed at students who in Part 1 have successfully completed GM1L1 Beginners German Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B1 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced German Language I

Code:

GM2L3

Convenor:

DR Alice Christensen

Summary:

This module is aimed at students who in Part 1 have successfully completed GM1L2 Intermediate German Language and build on the work done in either of those modules. Students that achieve exceptional results in GM1L1 Beginners German Language might be considered for this module.  

Students who successfully complete this module will have achieved a level of competence in German comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced German Language II

Code:

GM2L4

Convenor:

MS Regine Klimpfinger

Summary:

This module is aimed at students who in Part 1 have successfully completed GM1L3 Advanced German Language I or GM1L2 Intermediate German Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B2 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

'Apocalittici e integrati': Intellectuals and Society in Twentieth Century Italy

Code:

IT2INT

Convenor:

PROF Daniela La Penna

Summary:

The public intellectual is usually a person who has an established reputation which gives him/her the authority to move beyond the boundaries of his/her specialist field and to intervene in wider cultural and political debates. This module explores the role played by intellectuals in contemporary Italian culture and evaluates the impact that intellectuals have had in the political and socio-cultural history of twentieth-century Italy. This module will look at the ways in which historical circumstances unique to Italy have shaped the role of the intellectuals into two broadly defined categories: those who strike alliances with the establishment (‘integrati’) and the heretics - those who, instead, challenge the dominant discourse and exert pressure to foster social change (‘apocalittici’). Lecturers and students will address the various motivations that led some many gifted young Italians to criticize the Italian political system in significant historical periods (e.g. the Fascist dictatorship and the post-war period), to be ready to pay the highest price for their independence of mind (and some actually did), and to feel that literature and culture in general has to have an ethical and socially committed dimension in order to mean something.

Assessment Method:

Assignment 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate Italian Language

Code:

IT2L2

Convenor:

MRS Enza Siciliano Verruccio

Summary:

This module is aimed at students who in Part 1 have successfully completed IT1L1 Beginners Italian Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B1 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Italian Language I

Code:

IT2L3

Convenor:

DR Chiara Ciarlo

Summary:

This module is aimed at students who in Part 1 have successfully completed IT1L2 Intermediate Italian Language and build on the work done in either of those modules. Students that achieve exceptional results in IT1L1 Beginners Italian Language might be considered for this module.  

Students who successfully complete this module will have achieved a level of competence in Italian comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Italian Language II

Code:

IT2L4

Convenor:

DR Chiara Ciarlo

Summary:

This module is aimed at students who in Part 1 have successfully completed IT1L3 Advanced Italian Language I or IT1L2 Intermediate Italian Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B2 of the Common European Framework of Reference (CEFR). 

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

One country, many languages. Linguistic variety and society in contemporary Italy

Code:

IT2LVS

Convenor:

DR Chiara Ciarlo

Summary:

One nation = one language. This equation emerged with the geo-political unification of many European countries across the 19th century. However, far from representing the reality, the equation has proved to be oversimplifying, and barely applicable to countries like Italy where linguistic diversity and multilingualism had been experienced by speakers’ communities for centuries.

To prepare students for their year abroad in Italy, and to provide them with an updated overview of the linguistic landscape of the Peninsula, the module presents a wide range of topics (monolingualism vs multilingualism, standard vs minority language, language contact, sociolinguistic landscaping in urban settings, the use of dialects and regional varieties in nowadays Italy, literary and music production in non-standard variety, the language of young people and its artistic and cultural aspects, the language of the media, the new ethno-linguistic minorities, etc.) which will enable learners to better understand the linguistic and cultural complexity of the country, and to have an insight into concepts like monolingualism and multilingualism, standard and non-standard varieties, sociolinguist approaches to the study of language.

To better engage with these topics, students are offered to opportunity to try several forms of creative assessment, which include videoblogs, podcasts, academic posters, reports based on interviews and questionnaires, exhibitions and mini-placements.

Assessment Method:

Assignment 40%, Practical 20%, Project 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Banking Law

Code:

LW2BA

Convenor:

DR Folashade Adeyemo

Summary:

Students undertaking this module will cultivate their understanding of banking law in the UK. It will provide students with the opportunity of developing important concepts such as the banker and customer relationship, the duty of banks to maintain confidentiality and other banking law issues arising from transactions.

Assessment Method:

Exam 40%, Assignment 50%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Science, perversion, and dream in global fantastic literature

Code:

ML2GF

Convenor:

DR Alice Christensen

Summary:

This module will explore a number of key literary texts that engage the Fantastic mode of literary representation. The module aims to promote critical awareness of the ways in which French, Hispanic, Italian and German literary traditions adapted and transformed the Fantastic narrative so that it spoke to a number of specific issues such as the advances in science and technology, the changing roles of women, the pressures of modernisation, the impact of psychoanalysis, and fears related to changes brought about by colonisation, the political structure of the Nation-state, and the economy. Texts will be read in the original language if the student is taking that language to degree level, and in English translation if not.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Society, Thought, and Art in Modern Europe

Code:

ML2STA

Convenor:

DR Veronica Heath

Summary:

This module aims to provide students with a systematic historical and cross-national understanding of the key ideas, institutions and symbols that have come to constitute and represent modernity, in its original cradle in Europe and the rest of the world. The module examines the birth of modern men and women in Europe in the late eighteenth century, in the fulcrum of the Enlightenment and Romanticism, and the broad intellectual, cultural, economic, political and social conditions which have been shaping and re-shaping them since. The module further shows a) the contributions of different European nations to a common European reaction to and re-evaluation of tradition and innovation and b) the diffusion of modernity (Westernisation) from Europe to Asia and Africa and its role in the creation of a global world. Finally, it shows how art has played a leading role in the transformations of modernity - not only recording it but also constituting one of its central components.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Unity, Nationalism and Regionalism in Europe

Code:

ML2UNR

Convenor:

DR Athena Leoussi

Summary:

The aim of this module is to study how two ideas became two of the most important forces which shaped modern Europe from the 18th century to the present day. These were the idea of the nation and the idea of the European community. With this aim in mind, the module is divided into two thematic sections:

The first section explores the origins of the idea of the nation as it emerged as a revolutionary idea in Enlightenment Europe, remoulding states and peoples across Europe and the rest of the world. The section gives historical depth to current debates on nations and nationalism exploring the development of ideas about the nation, national identity, nationalism and the nation-state, through the study of classic and foundational texts such as Ernest Renan’s famous lecture at the Sorbonne of 1882, ‘What is a nation?’, Woodrow Wilson’s ‘Fourteen Points’ of 1918, and close examination of a variety of national movements in Europe, from the French Revolution of 1789, through the making of the first German nation-state, to the national revolutions of 1989 in communist Eastern Europe.

The second section engages, first, with public debates about European integration and the nature of European identity as these interact with the member states of the EU and with processes of globalisation; second, with challenges to established nation-states by the nationalisms of the European regions which have persisted into the 21st century (e.g., Catalan, Flemish, Scottish); and third with the relationship between majority, ruling nations and ethnic and national minorities in the 20th and 21st centuries. This section explores relations between ethnic and national majorities and minorities by using examples from Europe and the rest of the world.  

Assessment Method:

Assignment 60%, Oral 20%, Set exercise 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Culture & Revolution in Modern Latin America

Code:

SP2CR

Convenor:

DR Maria Reyes Baztan

Summary:

The revolutions of the twentieth-century in Latin America were not only political projects; they also promoted radical changes at socio-cultural levels, with new cultural forms, ideas and policies evolving in particular contexts as a part of a wider project of nation-building through revolution. Within this context of broad change, these revolutions also raised many important questions about culture: Why was culture so important to political change? How could revolutionary culture be defined and what was its role in the revolutionary project? For whom was this culture intended, and what socio-cultural policies and initiatives (in literacy, education and cultural production) were developed in order to foster the development of culture within the revolutionary context? Were these revolutionary projects inclusive or did they exclude sectors of the population from participation in culture? How have these projects been refashioned in the twenty-first century? By exploring key moments of revolution and cultural policy in practice through the revolutions of, for example, Mexico, Cuba, Nicaragua, and the ALBA alliance, as represented in prose, poetry, documentary film from these contexts, this course unit develops an understanding of the various interactions and relationships between radical political change and culture in the twentieth and twenty-first centuries. Finally, it examines whether a coherent tradition and trajectory of culture and revolution can be discerned from these case studies, which can then be extended into the twenty-first century.

Assessment Method:

Assignment 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intermediate Spanish Language

Code:

SP2L2

Convenor:

MR Oscar Garcia Garcia

Summary:

This module is aimed at students who in Part 1 have successfully completed SP1L1 Beginners Spanish Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B1 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Spanish Language I

Code:

SP2L3

Convenor:

MS Angela Mira Conejero

Summary:

This module is aimed at students who in Part 1 have successfully completed SP1L2 Intermediate Spanish Language and build on the work done in either of those modules. Students that achieve exceptional results in SP1L1 Beginners Spanish Language might be considered for this module.  

Students who successfully complete this module will have achieved a level of competence in Spanish comparable to level B1/B2 of the Common European Framework of Reference.

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advanced Spanish Language II

Code:

SP2L4

Convenor:

MR Raúl Marchena Magadan

Summary:

This module is aimed at students who in Part 1 have successfully completed SP1L3 Advanced Spanish Language I or SP1L2 Intermediate Spanish Language. The course will build on the work done in the core language module at Part 1 and provide students with the necessary linguistic competence and proficiency for the Year Abroad. Students who successfully complete this module will have achieved level B2 of the Common European Framework of Reference (CEFR).

Assessment Method:

Practical 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Literature and Society in the Modern Hispanic World

Code:

SP2LS

Convenor:

DR Cherilyn Elston

Summary:

During the twentieth century the societies of the Hispanic World underwent profound social, political and cultural transformations, ranging from modernisation to dictatorship, civil conflict to democracy, to changing ideas about race, gender and identity. This module examines how literature reflected and shaped these transformations. Through analysing some of the most important literary texts published in Spain and Latin America in the twentieth century and locating these texts in major literary movements, the course will explore both the evolution of literature and the key role that literary texts played in shaping Hispanic societies in the modern era.

Assessment Method:

Assignment 50%, Oral 20%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Transatlantic Exchanges: Latin America in the Global Nineteenth Century

Code:

SP2TT

Convenor:

DR Catriona McAllister

Summary:

The nineteenth century saw dramatic political change in Latin America. As the region achieved independence from the Spanish and Portuguese empires, the newly emerging nations faced questions over how to shape their political, economic and cultural futures. This module explores both the factors that led to this profound shift and the way that Latin America approached its new future throughout the century. The module views these changes through a global lens, examining the impact of influential ideas, the movement of people and international political interactions. By examining key historical and cultural texts, and important elements such as the wars of independence and the abolition of slavery, the module will explore how Latin America faced the challenges of the nineteenth century and how this period left its political and cultural mark on the region.

Assessment Method:

Assignment 50%, Report 20%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.