University of Reading cookie policy

We use cookies on to improve your experience, monitor site performance and tailor content to you.

Read our cookie policy to find out how to manage your cookie settings.

Customer Relationship Management (CRM) Programme


This is a multi-year, multi-faceted and multi million (around £3m) programme of work that aims to transform our student lifecycle experience and journey as well as improve the collective awareness of our global interactions.


The programme includes new modules/platforms for student recruitment, student case management, alumni relations and global engagement.



  • Student growth (recruitment)

  • More personalised and improved student user journey (from prospect to alumni)

  • Engagement insights across multiple channels (business to business and business to student)

  • All interactions captured in the one place.

  • Reduces the number of separate CRMs further reducing cost and complexity


Strategic alignment

  • Growth (student growth)

  • Staff and Student Experience

  • Community

  • Productivity Benefit

  • Risk reduction

  • Sustainability (Financial)



Start Finish
January 2024
  • Spring 2025 - recruitment
  • Other programme deliverables to be confirmed