Consumer Behaviour

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The need to identify the influencing forces that affect consumer decisions underpins all marketing activities and policy formulation. The ability to understand, interpret and predict consumer actions is vital to the success of any business venture, policy think-tank or trade organisation in the corporate, public or voluntary sectors.

Consumer behaviour is an inter-disciplinary social science and our programme is taught by academics from our Applied Economics, Marketing and Development Research Group – with academics from psychology, sociology, social anthropology, marketing, business and economics backgrounds. Not only will you be taught by academics undertaking consumer behaviour research you will also have the opportunity to network with businesses and organisation and work on live consumer behaviour projects.

This programme has been designed to ensure you are work ready with highly desirable skillset. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable skills and technical knowledge that will enable you to achieve your career goals and aspirations.

Looking for postgraduate research opportunities?

Come to Reading for your PhD or professional doctorate and join a talented and diverse community of fellow researchers working to improve lives across the globe.