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Consumer Behaviour

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  • Nutritional Sciences
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  • Real Estate and Planning
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Subjects A-B

  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Building and Surveying
  • Business and Management, Accounting and Finance

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Food and Nutritional Sciences
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Science
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teaching
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

COVID-19 update

Find out about how we'll be delivering our courses in 2020.


The need to identify the influencing forces that affect consumer decisions underpins all marketing activities and policy formulation. The ability to understand, interpret and predict consumer actions is vital to the success of any business venture, policy think-tank or trade organisation in the corporate, public or voluntary sectors.

Consumer behaviour is an inter-disciplinary social science and our programme is taught by academics from our Applied Economics, Marketing and Development Research Group – with academics from psychology, sociology, social anthropology, marketing, business and economics backgrounds. Not only will you be taught by academics undertaking consumer behaviour research you will also have the opportunity to network with businesses and organisation and work on live consumer behaviour projects. 

This programme  has been designed to ensure you are work ready with highly desirable skillset. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable skills and technical knowledge that will enable you to achieve your career goals and aspirations.

Looking for postgraduate research opportunities?

Come to Reading for your PhD or professional doctorate and join a talented and diverse community of fellow researchers working to improve lives across the globe.

  • Postgraduate research at Reading

Courses


  • MSc Consumer Behaviour

    Full Time: 12 months | Part Time: 24 months

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Related Subjects


  • Psychology
  • Business and Management (Pre-Experience)
  • Economics

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