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BSc FOOD MARKETING AND BUSINESS ECONOMICS

  • UCAS code
    D670
  • Typical offer
    BBB
  • Year of entry
    2022
  • Course duration
     3 years
  • Year of entry
    2022
  • Course duration
     3 years
View all

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If you are interested in a commercial career with a connection to food, then this BSc Food Marketing and Business Economics is the degree for you.

It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. Working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.

An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.

During your final year, you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in The Gambia and the importance of corporate ownership in consumer choice.

You have the option of studying this degree over four years with a placement year in industry or study abroad.

Overview

If you are interested in a commercial career with a connection to food, then this BSc Food Marketing and Business Economics is the degree for you.

It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. Working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.

An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.

During your final year, you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in The Gambia and the importance of corporate ownership in consumer choice.

You have the option of studying this degree over four years with a placement year in industry or study abroad.

Entry requirements A Level BBB | IB 30 pts overall

Select Reading as your firm choice on UCAS and we'll guarantee you a place even if you don't quite meet your offer. For details, see our firm choice scheme.

Typical offer

BBB

International Baccalaureate

30 points overall

Extended Project Qualification

In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.

BTEC Extended Diploma

DDM 

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3

Core modules include:

  • Introduction to marketing
  • Economics 1 and 2
  • Introduction to management
  • Applied project
  • The UK food chain
  • Qualitative research methods
  • Quantitative methods 1

Optional modules include:

Options from a list drawn from across the University including:

  • Foreign languages, through the Institution-wide Language Programme (IWLP)
  • Politics
  • Geography
  • Student enterprise
  • Psychology
  • Public health and nutrition
  • Sustainability in a globalising world

Please note that all modules are subject to change.

Core modules include:

  • Marketing management
  • Economics 3
  • Business management
  • Financial management
  • Food choice and regulation
  • Consumer behaviour
  • Research methods and data analysis
  • Food business group project 1
  • Career planning
  • Quantitative methods 2

Optional modules include:

  • Practice of entrepreneurship
  • Economics 4
  • Food retailing
  • Internet marketing
  • Foreign languages (IWLP)

Please note that all modules are subject to change.

Core modules include:

  • Business strategy
  • Marketing strategy
  • Supply chain management
  • Regulation of the food industry
  • Individual project
  • Food business group project 2

Optional modules include:

  • Consumer attitudes
  • Advertising and branding
  • Consumer policy
  • Human resource management
  • Foreign languages (IWLP)

Please note that all modules are subject to change.

Fees

New UK/Republic of Ireland students: £9,250 per year

New international students: £19,500 per year

UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

As a graduate of this course you will leave with a range of specialist and transferable skills, including tools for market and business analysis, qualitative and quantitative research enquiry, and an understanding of consumer behaviour and marketing and business strategy.

You will be well-placed to move into a range of key business roles within the food industry and other sectors. These can include marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis and production development. Previous students have gone on to work for a wide range of companies, both big and small, including Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.

Alternatively, you may choose to move into other careers, such as banking, accountancy or teaching. This degree is also an ideal stepping-stone for postgraduate study.

Contextual offers


We make contextual offers for all our courses.

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How to apply

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  • Zoology

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  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
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  • Creative Enterprise

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  • Data Science
  • Economics
  • Education
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  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Science
  • Film, Theatre and Television
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  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

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  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
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  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
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  • War and Peace Studies
  • Zoology

Subjects A-B

  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Building and Surveying
  • Business and Management, Accounting and Finance

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Food and Nutritional Sciences
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Science
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teaching
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

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Visit an Open Day
Get a prospectus
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