Full Time: 3 Years
We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
This course is the first of its kind in the UK, bringing together the disciplines of consumer behaviour, marketing, applied psychology, and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, and Food and Nutritional Sciences.
This is one of the most highly ranked marketing degrees in the UK (The Complete University Guide 2015) and you will gain insight from outside speakers from industry while you study.
An important part of the degree is a consumer-based market research project. You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research.
In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
Placement
If you would like to complete a one-year industrial placement between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Industrial Training. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, BlackBerry, L’Oréal and LoveFilm.
While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, working on developing a communications strategy and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.
Quick look entry requirements A Level AAB-ABB | IB 32-34 pts overall
What will you study?
How much will it cost?
How much will it cost?
New UK/EU students: £9250* per year
New international students: £16070 per year
Additional Costs
These course fees cover the cost of your tuition. Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.
Financial support for your studies
You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK and other EU countries may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.
Additional costs
These course fees cover the cost of your tuition. Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.
Financial support for your studies
You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK and other EU countries may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.
What career can you have?
What career can you have?
Our graduates do extremely well in the job market, with 90% in work or higher level study within six months.
This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.
Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/ domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.