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BSc CONSUMER BEHAVIOUR AND MARKETING

  • UCAS code
    CN85
  • Typical offer
    BBB
  • Year of entry
    2021
  • Course duration
     3 years
  • Year of entry
    2021
  • Course duration
     3 years
View all

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. 

The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry.

An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. 

In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
 

Placement

If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation. 

For more information, please visit the Marketing website.

Overview

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. 

The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry.

An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. 

In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
 

Placement

If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation. 

For more information, please visit the Marketing website.

Entry requirements A Level BBB | IB 30 points overall

Select Reading as your firm choice on UCAS and we will guarantee you a place if you achieve one grade lower than the published offer.

Typical offer

BBB

International Baccalaureate

30 points overall

Extended Project Qualification

In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.

BTEC Extended Diploma

DDM

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3

Compulsory modules include:

X

Module details


Title:

Economics 2

Code:

AP1EE1

Convenor:

PROF Elizabeth Robinson

Summary:

Building on your fundamental knowledge of economics, in this module you will further develop your understanding of a wide range of micro- and macroeconomic concepts and their relevance to some of the key economic challenges to society and to business. You will learn to apply these theories and principles to important economic problems and to solve simple economic questions. Lectures will be supplemented with in-class participatory exercises designed to enhance understanding of theoretical concepts. The main text for the module is supported by an interactive e-learning environment with numerous practical exercises to develop your understanding of economic principles and applications.

Assessment Method:

Class test 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Introduction to Marketing

Code:

AP1EM1

Convenor:

MS Sandra Preciado

Summary:

Gain fundamental knowledge of the key concepts of marketing and relate these critically to contemporary practice. Examine traditional approaches to marketing such as strategic marketing, segmentation, targeting and positioning, as well as the marketing mix, and discuss issues arising within marketing theory and practice, which bring into question some of the foundational principles of the discipline. Through lectures, readings, and the analysis of case studies, address the latest thinking within the marketing discipline.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Economics 1

Code:

AP1EE3

Convenor:

PROF Elizabeth Robinson

Summary:

In this module you will develop a basic understanding of microeconomic theory and its relevance to some of the key challenges facing society across the globe, and have an introduction of macro-economic principles. You will learn how to apply basic economic theories and tools to solve simple but relevant economic questions. Lectures will be supplemented with in-class participatory exercises designed to enhance your understanding and application of key concepts. The main text for the module is supported by an interactive e-learning environment with numerous practical exercises to develop understanding of economic principles and applications. 

Assessment Method:

Class test 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Qualitative Research Methods

Code:

AP1EQ3

Convenor:

DR Elena Millan

Summary:

Develop an understanding of the underlying theoretical frameworks and the use of qualitative methods for consumer research. Understand the differences between qualitative and quantitative research approaches, and their advantages and shortcomings. Get practical experience in the use of qualitative methods through the development of a research project including design, data collection, analysis, and report writing.

Assessment Method:

Report 60%, Class test 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Applied Project

Code:

AP1EX1

Convenor:

DR Anna Macready

Summary:

Learn to identify a research question, and develop the skills to research and evaluate a topic of your choice. Develop a project proposal as part of a team in a general area of interest. Apply your research skills to review and evaluate the academic literature around a specific topic for your individual project report assignment. Gain important experience of working as part of a team and communicate your research findings both orally and in written form.

Assessment Method:

Oral 20%, Project 80%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Quantitative Methods 1

Code:

AP1EQ4

Convenor:

PROF Kelvin Balcombe

Summary:

Learn the mathematical and statistical ideas that you will need in your career. Employ the modern tools that can assist you in dealing with data (such as spreadsheets and python). Understand how much a firm needs to produce to break even, or to maximise profit. Interpret data visually and numerically, and acquire the skills to think about uncertain outcomes.

Assessment Method:

Exam 70%, Set exercise 13%, Class test 18%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Introduction to Management

Code:

AP1SB1

Convenor:

DR Yiorgos Gadanakis

Summary:

This module provides a contemporary and comprehensive introduction to management science and its relevance to businesses. Interactive in-class activities and the use of online apps will help you learn techniques for inspiring teamwork in an organisation context, discover the importance of strategic management design for achieving an organisation's goals, and understand the roles of the manager and the responsibilities this carries. You will also have a range of opportunities to gain hands-on practising decision making through case studies. Furthermore, develop your leadership skills to motivate and guide a team towards the achievement of an organisation’s objectives.  

Assessment Method:

Class test 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP1EE1 Economics 2 PROF Elizabeth Robinson
AP1EM1 Introduction to Marketing MS Sandra Preciado
AP1EE3 Economics 1 PROF Elizabeth Robinson
AP1EQ3 Qualitative Research Methods DR Elena Millan
AP1EX1 Applied Project DR Anna Macready
AP1EQ4 Quantitative Methods 1 PROF Kelvin Balcombe
AP1SB1 Introduction to Management DR Yiorgos Gadanakis

Optional modules include:

X

Module details


Title:

The UK Food Chain

Code:

AP1EF1

Convenor:

MR Nick Beard

Summary:

Learn about the UK Food Chain, its main components and the links between them. Explore the main trends and drivers in the chain, identify the key problems facing the sector and assess their policy ramifications. Learn trough lectures and suggested readings, together with presentations by invited speakers from different areas of the food industry. The module may also involve visits to local businesses operating within the food chain. Given the fundamental importance of the food industry to us all, this module should be of interest to a wide range of students, in addition to those following food-related degrees.

Assessment Method:

Exam 50%, Class test 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Forensic Anthropology and the Archaeology of Death [10 credit]

Code:

AR1FOR10

Convenor:

MRS Ceri Falys

Summary:

This module investigates the archaeological methods employed in the scientific study of the dead, both from modern crime scenes and within older archaeological contexts. Through a series of case studies, you will explore the role of forensic archaeologists and anthropologists (working within the context of the ethics, law and politics) behind the examination of human remains.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Forensic Anthropology and the Archaeology of Death

Code:

AR1FOR

Convenor:

MRS Ceri Falys

Summary:

This module investigates the archaeological methods employed in the scientific study of the dead, both from modern crime scenes and within older archaeological contexts. You will have the opportunity to analyse skeletal remains, and carry out fieldwork in the form of a cemetery survey, learning how to analyse and interpret these results. Through a series of case studies, you will explore the role of forensic archaeologists and anthropologists (working within the context of the ethics, law and politics) behind the examination of human remains.

Assessment Method:

Assignment 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Latin 1 (C)

Code:

CL1L1

Convenor:

MRS Jackie Baines

Summary:

This module aims to teach students some elements of the Latin language and give them skills to read Latin at an elementary level.

Assessment Method:

Exam 30%, Class test 70%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Ancient Greek 1

Code:

CL1G1

Convenor:

MRS Jackie Baines

Summary:

This module aims to teach students some elements of the Ancient Greek language and give them skills to read Ancient Greek at an elementary level.

Assessment Method:

Exam 30%, Class test 70%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

The Economics of Climate Change

Code:

EC110

Convenor:

DR Stefania Lovo

Summary:

The module will offer an economic perspective on the causes and consequences of climate change. It will provide an introduction to key theoretical concepts, such as externalities and public goods, and to the policy tools available to devise adequate responses to climate change, such as command and control measures, taxation and subsidies. The module will also introduce national and international policy approaches in dealing with climate change and provide an overview of their implications for economic development.

Assessment Method:

Assignment 60%, Class test 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Economy, Politics and Culture in the Roman World

Code:

EC118

Convenor:

PROF Ken Dark

Summary:

Understanding the Roman world with reference to its relevance to studies of long-term political, cultural and economic change and to contemporary societies and economies.

Assessment Method:

Exam 80%, Assignment 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Student Enterprise

Code:

MM1F10

Convenor:

DR Lebene Soga

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.


This module is delivered at University of Reading and University of Reading Malaysia.

 

Assessment Method:

Oral 18%, Set exercise 2%, Project 40%, Class test 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Introduction to Linguistics

Code:

ML1IL

Convenor:

DR Federico Faloppa

Summary:

This module aims to familiarise students with principles in general linguistics, and to give students an overall picture of what a language is, how it works, and what its main structures are, with a particular focus on French, German, Italian and Spanish. It will also provide useful meta-linguistic competence which can be applied to the study of any other language.

Assessment Method:

Assignment 40%, Oral 20%, Set exercise 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Politics: International Relations and Strategic Studies

Code:

PO1IRS

Convenor:

DR Vladimir Rauta

Summary:

The module provides an introduction to the study of International Relations and Strategic Studies. 

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Introduction to Contemporary Democracy

Code:

PO1ICD

Convenor:

DR Christoph Arndt

Summary:

The module is intended to open students’ eyes to how democracy works or doesn’t work around the world today. The first section on the Origins of Democracy looks globally at where democratic and non-democratic systems exist and what factors determine this distribution. Later sections draw much of their empirical content from the UK, but also include comparisons beyond the UK where appropriate.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Inequality

Code:

PO1INE

Convenor:

DR Jonathan Golub

Summary:

Inequality is everywhere around us: different individuals earn different salaries, people of different genders and backgrounds have access to different economic opportunities, and those at the top of the income distribution have radically distinct life chances than those at the bottom. What explains rising inequality, is it fair and what are the consequences? Should anything be done to reduce inequality, and if so, what?This course aims to answer these questions by providing students with the analytical tools and knowledge to understand and explain the evolution of earnings, racial and gender inequality over time and its variation across developed countries. It also considers the economic, normative and political implications of different forms of inequality, in particular gender and racial inequality. Is inequality at the top of the income distribution (i.e. the 1% v. the rest of us) the inevitable outcome of a well-functioning market system or does it suggest problems in the way our democracy work? Does inequality undermine democracy for instance by affecting political participation or increasing the appeal of non-liberal populist parties? Take the course and you will find out more about these fascinating questions and more!

Assessment Method:

Assignment 40%, Oral 10%, Project 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

British Society

Code:

PO1BRI

Convenor:

DR Dawn Clarke

Summary:

The module draws on theories and approaches from Politics, Sociology, Psychology, History and Philosophy to consider some of the main contours of contemporary British Society. The module will explore a number of images of Britain including: Britain as a Welfare State, Multicultural Britain and Britain as a Class Society. It will also explore crime and deviance in Britain, the role of the mass media and the increasing power of the food industry. 

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

The Science of Climate Change

Code:

MT1CC

Convenor:

PROF Nigel Arnell

Summary:

This module provides an introduction to the science of climate change, aimed at students who do not necessarily have a scientific background.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Introduction to Meteorology

Code:

MT11C

Convenor:

DR Thorwald Stein

Summary:

This module introduces key concepts in atmospheric science, and skills in interpreting meteorological data, and provides an introduction to a wide range of topics in meteorology.

Assessment Method:

Assignment 35%, Practical 40%, Set exercise 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

The Meaning of Life

Code:

PP1ML

Convenor:

DR Luke Elson

Summary:

What is the meaning of life? This is perhaps the most important philosophical question we can ask. What is the answer? Indeed, what is the question really asking? In this module, we seek the answers. Along the way, we will consider a series of fascinating questions which promise to enlighten our understanding of ourselves and our place in the world. What makes life worth living? Is there no reason to fear death? Could life in artificial reality be better or more fulfilling than life in the real world? This module investigates diverse philosophical answers to these questions, as well as drawing from fields such as Health care, Psychology, and biology. 

Reading:

Required readings will be posted online.

Assessment Method:

Assignment 70%, Oral 20%, Class test 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP1EF1 The UK Food Chain MR Nick Beard
AR1FOR10 Forensic Anthropology and the Archaeology of Death [10 credit] MRS Ceri Falys
AR1FOR Forensic Anthropology and the Archaeology of Death MRS Ceri Falys
CL1L1 Latin 1 (C) MRS Jackie Baines
CL1G1 Ancient Greek 1 MRS Jackie Baines
EC110 The Economics of Climate Change DR Stefania Lovo
EC118 Economy, Politics and Culture in the Roman World PROF Ken Dark
MM1F10 Student Enterprise DR Lebene Soga
ML1IL Introduction to Linguistics DR Federico Faloppa
PO1IRS Politics: International Relations and Strategic Studies DR Vladimir Rauta
PO1ICD Introduction to Contemporary Democracy DR Christoph Arndt
PO1INE Inequality DR Jonathan Golub
PO1BRI British Society DR Dawn Clarke
MT1CC The Science of Climate Change PROF Nigel Arnell
MT11C Introduction to Meteorology DR Thorwald Stein
PP1ML The Meaning of Life DR Luke Elson

Compulsory modules include:

X

Module details


Title:

Digital Marketing

Code:

AP2EM4

Convenor:

MR Nick Walker

Summary:

Gain knowledge and competence on how to help a company get the most out of digital media to meet its marketing goals. Explore the role and place for digital marketing within the traditional marketing framework. Learn how to analyse the online environment and how digital marketing can be used by companies and organisations to achieve competitive advantage. Assess the emerging models for developing marketing strategies, taking into account the different elements of the marketing mix. Identify techniques for communicating with customers, building relationships, and facilitating e-commerce. You will learn through lectures, preparatory research, participation in class discussions, and groupwork.

Assessment Method:

Assignment 30%, Oral 20%, Class test 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Research Methods and Data Analysis

Code:

AP2EQ1

Convenor:

DR Daniele Asioli

Summary:

Gain fundamental understanding of research processes, with special emphasis on conclusive research design, techniques for primary data collection and tools for exploratory data analysis. Through hands-on tutorial sessions, learn how to use specialised statistical software, such as SPSS, for selected multivariate statistical techniques, and explore the applications of these in a consumer and market research environment.

Assessment Method:

Exam 50%, Class test 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Quantitative Methods 2

Code:

AP2EQ4

Convenor:

PROF Kelvin Balcombe

Summary:

Develop the mathematical and statistical ideas that you will need in your career.  Master the software to deal with data (such as spreadsheets and python). Go beyond data summary and understand how to employ statistical methods in a context of your chosen subject.

Assessment Method:

Exam 70%, Set exercise 13%, Class test 18%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Consumer Research Group Project 1 (Including Career Planning)

Code:

AP2EX3

Convenor:

DR Elena Millan

Summary:

Working in teams, participate in a Consultancy project for a client organisation, where you will apply and further develop skills in consumer and market research. Hone your skills in team working, networking, project management, and effective communication, including project proposal writing. The project is conducted in two parts, the first one involving the client briefing, planning and organising the market research, and the second part involving the implementation and presentation of the research findings (AP3EX3).  In the Career Planning section of this module, develop awareness of broad trends in the graduate labour market and plan systematically for your future career; learn how to evaluate career opportunities and develop the skills required for effective job applications through a series of applied and reflective exercises. This module is only available to BSc Consumer Behaviour and Marketing Part 2 students.

Assessment Method:

Portfolio 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Marketing Management

Code:

AP2EM1

Convenor:

MR Edward Collins

Summary:

An understanding of the concept of marketing and its functional activities is essential to a successful marketing manager. In this module, you'll develop a clear understanding of marketing as a managerial orientation applicable to all organisational types. Through engagement with diverse examples and case studies, you'll find out how and why the functional activities of marketing at strategic, tactical, and operational levels are determined by each specific marketplace environment. In addition to formal lectures, time in class is devoted to learning by doing and to team decision making.

Assessment Method:

Assignment 80%, Oral 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Economics 3

Code:

AP2EE4

Convenor:

DR Daniele Asioli

Summary:

Build on the knowledge you developed in Economics 1 and 2. Learn about economic theory and how it applies to supply and demand, and to economic decision making by consumers and firms. Investigate how markets function and understand the mechanisms behind recent economic events, such as the world food price crisis and the financial crisis. Explore the role of public policy and market dynamics, i.e. how and when markets work or do not work. Learn via lectures and independent study, and a recommended online textbook; test your knowledge with formative multiple-choice questions.

Assessment Method:

Class test 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Consumer Behaviour

Code:

AP2EC1

Convenor:

DR Elena Millan

Summary:

Understanding how consumers choose between competing brands is vital for making informed decisions about marketing strategy. In this module you will learn about the theories of consumer behaviour and their marketing implications. Through a combination of interactive lectures, in-class discussions, case studies and exercises, you will develop in-depth understanding of the key concepts and analytical techniques of consumer behaviour. The module examines critically both theoretical and practical aspects of the discipline and focuses on the psychological basis of consumer behaviour within its socio-cultural context and the process of consumer decision-making.

Assessment Method:

Exam 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP2EM4 Digital Marketing MR Nick Walker
AP2EQ1 Research Methods and Data Analysis DR Daniele Asioli
AP2EQ4 Quantitative Methods 2 PROF Kelvin Balcombe
AP2EX3 Consumer Research Group Project 1 (Including Career Planning) DR Elena Millan
AP2EM1 Marketing Management MR Edward Collins
AP2EE4 Economics 3 DR Daniele Asioli
AP2EC1 Consumer Behaviour DR Elena Millan

Optional modules include:

X

Module details


Title:

Financial Management

Code:

AP2SB2

Convenor:

DR Chittur Srinivasan

Summary:

You will learn financial management concepts that are relevant for decision making in all functional areas of a business. You will understand the crucial role of the finance function and gain a good grounding in the principles, concepts, analytical techniques and practical applications of financial management in the context of a business enterprise. You will acquire the skills to assess the financial needs of a business, evaluate alternative investment projects, identify and evaluate possible sources of finance and take decisions regarding the deployment of finance at the level of the non-specialist manager.

Assessment Method:

Exam 50%, Set exercise 20%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Business Management

Code:

AP2SB1

Convenor:

MR Philip Jones

Summary:

Contemporary organisations and companies require graduates to be equipped with skills for fast and successful decision making, project design, and ability to demonstrate analytical and problem solving skills. Build on the knowledge you gained in AP1SB1 around the selection and application of tools and techniques used to address specific management problems. Develop a deep understanding of the different classifications of management tools, and the key business, knowledge and analytical skills required to deal with challenges in a fast growing and changing business environment. Learn through lectures, in-class assignments and discussions, and reflecting exercises.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Food Retailing

Code:

AP2EM2

Convenor:

MR Nick Beard

Summary:

Examine the development of food retailing in the UK during the past century, learn how the major food retailers have influenced the food industry as a whole, and review some of the most recent food retailing issues and trends. Explore developments in international food retailing. Evaluate a range of strategies employed by major businesses and assess how the UK food retailing sector might look like in the future. Learn through lectures, seminars and group work.  

Assessment Method:

Assignment 70%, Oral 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Forensic Archaeology and Crime Scene Analysis

Code:

AR2F17

Convenor:

PROF Mary Lewis

Summary:

The module will provide an introduction to the theoretical aspects, methodology and practical aspects of forensic archaeology and crime scene investigations.

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Medieval Europe: power, religion and death

Code:

AR2M8

Convenor:

DR Gabor Thomas

Summary:

This single-term module gives students an overview of how archaeology has changed our understanding of European society over the course of the ‘Long Middle Ages’ (5th-16th centuries AD). It comprises 10 weekly sessions involving a combination of teacher-led content with student-led discussions, is assessed by an essay and site interpretation panel and has a field trip to Winchester - one of the richest medieval urban landscapes in southern England.  It will also include a formative assessment in the form of group poster presentations designed to support students in developing essay topics.  

Assessment Method:

Assignment 50%, Set exercise 50%"

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Greek History: Persian Wars to Alexander

Code:

CL2CGH

Convenor:

PROF Timothy Duff

Summary:

Greek History 479-323 BC, from the end of the Persian Wars, through the Peloponnesian War and the fall of Sparta, to the rise of Macedon and the meteoric career of Alexander the Great.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Development of transferable skills through a school placement 1

Code:

ED2TS1

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, five day placements in June/July in
secondary schools in the Reading area will provide work experience in a professional setting. In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school students. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.
Students will be selected by application and interview.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Development of transferable skills through a school placement 2

Code:

ED2TS2

Convenor:

DR Caroline Foulkes

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, five day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting. In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school students. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Roman History: From Republic to Empire

Code:

CL2RO

Convenor:

PROF Annalisa Marzano

Summary:

This Roman history module covers the period from the second triumvirate in the last years of the Republic to the reigns of the emperors.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Ancient Drama

Code:

CL2DR

Convenor:

PROF Barbara Goff

Summary:

This module examines the ancient genre of drama, with respect to its content, themes and style, and the context of performance culture which surrounded it.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Norbert Morawetz

Summary:

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. The module develops student's entrepreneurial skill and confidence to put plans into action. Students gain understanding of the practice of entrepreneurship as informed by theory, role play and guest lectures. This will include exposure to the experience of successful entrepreneurs. Students are given a solid understanding of the realities of business start-up.

Assessment Method:

Assignment 65%, Oral 30%, Portfolio 5%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Society, Thought, and Art in Modern Europe

Code:

ML2STA

Convenor:

DR Athena Leoussi

Summary:

This module aims to provide students with a systematic historical and cross-national understanding of the key ideas, institutions and symbols that have come to constitute and represent modernity in Europe and, at the same time, new conceptions of Europe. The module examines the birth of modern men and women in Europe in the late eighteenth century and the broad intellectual, cultural, economic, political and social conditions which have been shaping and re-shaping them since. The module further shows a) the contributions of different European nations to a common European reaction to and re-evaluation of tradition and modernity; and b) the diffusion of modernity (Westernisation) from Europe to Asia and Africa and its role in the creation of a global world. Finally, it shows how art has played a leading role in the transformations of modernity; not only recording it but also constituting one of its central components.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Science, perversion, and dream in global fantastic literature

Code:

ML2GF

Convenor:

DR Daniela La Penna

Summary:

This module will explore a number of key literary texts that engage the Fantastic mode of literary representation. The module aims to promote critical awareness of the ways in which French, Hispanic, Italian and German literary traditions adapted and transformed the Fantastic narrative so that it spoke to a number of specific issues such as the advances in science and technology, the changing roles of women, the pressures of modernisation, the impact of psychoanalysis, and fears related to changes brought about by colonisation, the political structure of the Nation-state, and the economy. Texts will be read in the original language if the student is taking that language to degree level, and in English translation if not.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Unity, Nationalism and Regionalism in Europe

Code:

ML2UNR

Convenor:

DR Athena Leoussi

Summary:

The aim of this module is to study how two ideas became two of the most important forces which shaped modern Europe from the 18th century to the present day. These were the idea of the nation and the idea of the European community. With this aim in mind, the module is divided into two thematic sections:

The first section explores the origins of the idea of the nation as it emerged as a revolutionary idea in Enlightenment Europe, remoulding states and peoples across Europe and the rest of the world. The section gives historical depth to current debates on nations and nationalism exploring the development of ideas about the nation, national identity, nationalism and the nation-state, through the study of classic and foundational texts such as Ernest Renan’s famous lecture at the Sorbonne of 1882, ‘What is a nation?’, Woodrow Wilson’s ‘Fourteen Points’ of 1918, and close examination of a variety of national movements in Europe, from the French Revolution of 1789, through the making of the first German nation-state, to the national revolutions of 1989 in communist Eastern Europe.

The second section engages, first, with public debates about European integration and the nature of European identity as these interact with the member states of the EU and with processes of globalisation; second, with challenges to established nation-states by the nationalisms of the European regions which have persisted into the 21st century (e.g., Catalan, Flemish, Scottish); and third with the relationship between majority, ruling nations and ethnic and national minorities in the 20th and 21st centuries. This section explores relations between ethnic and national majorities and minorities by using examples from Europe and the rest of the world.  

Assessment Method:

Assignment 60%, Oral 20%, Set exercise 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Language and New Media

Code:

LS2LNM

Convenor:

PROF Rodney Jones

Summary:

In this module, students will explore the ways digital media are changing the way people use language. Students will be introduced to a range of theories from sociolinguistics, media studies and discourse analysis and will learn to apply these theories to analysing authentic texts and interactions. Among the topics covered in the module are genres and registers of mediated communication, social networking and online identity, multimodal and multimedia communication, mobile communication and wearable computers, and online tracking and surveillance.

Assessment Method:

Assignment 25%, Oral 25%, Portfolio 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Introduction to English Language Teaching

Code:

LS2LAT

Convenor:

MRS Suzanne Portch

Summary:

The course aims to provide an overview of key aspects of language teaching methodology and practice. 

Assessment Method:

Portfolio 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Modern International Relations

Code:

PO2MIR

Convenor:

DR Joseph O' Mahoney

Summary:

This module provides an advanced analysis of the principal theoretical approaches to international politics, as well as coverage of a selection of major issues on the international stage, including globalisation, conflict, nuclear weapons and terrorism. 

Assessment Method:

Exam 50%, Assignment 45%, Set exercise 5%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Politics of the Welfare State

Code:

PO2PWS

Convenor:

DR Brandon Beomseob Park

Summary:

The course is an introduction to the politics of welfare states in the developed economies of OECD countries with a particular focus on Western Europe. It focuses on the interaction between political and economic factors in explaining the emergence and evolution of welfare states and their various forms across countries. Students learn the major theoretical approaches in the study of the welfare state and apply them to contemporary debates about the welfare state as well as the politics of welfare state reform.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Political Thinking

Code:

PO2THI

Convenor:

DR Alice Baderin

Summary:

Issues-based survey course in political theory, involving work on case studies.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

The Science of Climate Change

Code:

MT2CC

Convenor:

PROF Nigel Arnell

Summary:

This module provides an introduction to the science of climate change, aimed at students who do not necessarily have a scientific background.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Global Philosophy 1

Code:

PP2GP1

Convenor:

DR Shalini Sinha

Summary:

This module introduces key thinkers and issues in global and feminist philosophy. Some of the claims we will examine include: Gender is an illusion, male and female ‘sex’ attributes are social constructions!  Race categories are racist, they should be abolished! Persons are ‘processes’; self and identity are conceptual impositions that mask our true nature! The ethics of action lies in intention, not impact! Self-immolation is an ethical form of political protest! Gandhi and Islamist suicide bombing share an ethics of sacrificial dying! Debt is founded on violence! We should undertake dying with full awareness, by meditative fasting! Bare awareness continues in sleep and death!

We will engage in philosophical conversations with (i) contemporary feminist and race theorists such as Judith Butler, Sally Haslanger and Naomi Zack on performativist,  constructionist and essentialist approaches to gender and race; (ii) Buddhist philosophers on the metaphysics of self and identity, and the ethics of action; (iii) Jaina philosophers on the omnipresence of life, the hierarchy of beings, and moral action; (iv) Buddhist, Gandhian and Islamist perspectives on sacrificial dying and the ethics of political action; (v) David Graeber on the nature and origins of debt and money; (vi) Jaina conceptions of meditative dying, and contemporary perspectives on suicide and euthanasia; (vii) Indian and Chinese philosophers on consciousness in waking, dreaming, sleep, and death.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Hume, Kant, and Wittgenstein 1

Code:

PP2HKW1

Convenor:

DR Severin Schroeder

Summary:

This module introduces students to the ideas of three great philosophers: David Hume, Immanuel Kant, and Ludwig Wittgenstein, focussing especially on their respective conceptions of philosophy.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Ethical Argument 1: Philosophy and How to Live

Code:

PP2EA1

Convenor:

DR Luke Elson

Summary:

This module introduces students to longstanding methods, issues and arguments in moral philosophy.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Meaning and the Mind 1

Code:

PP2MM1

Convenor:

DR Jumbly Grindrod

Summary:

This module introduces students to core philosophical issues about meaning and the mind, and to central connections between these issues. How could there be minds in a physical world? Are states of consciousness physical states? How do our thoughts and words come to represent the world around us? These questions are intimately related. The capacity to represent the world is a central, problematic feature of the mind. Moreover, to assess what minds are, we must pay careful attention to what our words for mental states mean, and to how they come to mean what they do. We will investigate these questions by reading and discussing recent work in the philosophy of mind and language, by authors such as David Chalmers, Hilary Putnam and John Searle, as well as classic texts by authors such as Gottlob Frege and Princess Elizabeth of Bohemia.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Oppression, Inequality, and the Enemies of Democracy 1

Code:

PP2OID1

Convenor:

MR George Mason

Summary:

In this module you will consider the question: how should we be governed? The module will introduce you to key philosophical arguments concerning the meaning and value of freedom, equality and democracy. You will study both their defenders and their detractors.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Ignorance, Doubt, and Relativism 1

Code:

PP2IDR1

Convenor:

DR Jumbly Grindrod

Summary:

This module introduces students to a core area of philosophy – epistemology (the theory of knowledge), makes them familiar with key stances on the extent and nature of human knowledge (scepticism, empiricism, relativism, etc.), and requires them to evaluate such stances and find their place on the epistemological map.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Cognition 1

Code:

PY2CN1

Convenor:

PROF Philip Beaman

Summary:

PY2CN1 Cognition 1

Assessment Method:

Exam 70%, Set exercise 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Cognition 2

Code:

PY2CN2

Convenor:

PROF Philip Beaman

Summary:

PY2CN2 Cognition 2

Assessment Method:

Exam 70%, Set exercise 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP2SB2 Financial Management DR Chittur Srinivasan
AP2SB1 Business Management MR Philip Jones
AP2EM2 Food Retailing MR Nick Beard
AR2F17 Forensic Archaeology and Crime Scene Analysis PROF Mary Lewis
AR2M8 Medieval Europe: power, religion and death DR Gabor Thomas
CL2CGH Greek History: Persian Wars to Alexander PROF Timothy Duff
ED2TS1 Development of transferable skills through a school placement 1 DR Caroline Foulkes
ED2TS2 Development of transferable skills through a school placement 2 DR Caroline Foulkes
CL2RO Roman History: From Republic to Empire PROF Annalisa Marzano
CL2DR Ancient Drama PROF Barbara Goff
MM270 Practice of Entrepreneurship DR Norbert Morawetz
ML2STA Society, Thought, and Art in Modern Europe DR Athena Leoussi
ML2GF Science, perversion, and dream in global fantastic literature DR Daniela La Penna
ML2UNR Unity, Nationalism and Regionalism in Europe DR Athena Leoussi
LS2LNM Language and New Media PROF Rodney Jones
LS2LAT Introduction to English Language Teaching MRS Suzanne Portch
PO2MIR Modern International Relations DR Joseph O' Mahoney
PO2PWS Politics of the Welfare State DR Brandon Beomseob Park
PO2THI Political Thinking DR Alice Baderin
MT2CC The Science of Climate Change PROF Nigel Arnell
PP2GP1 Global Philosophy 1 DR Shalini Sinha
PP2HKW1 Hume, Kant, and Wittgenstein 1 DR Severin Schroeder
PP2EA1 Ethical Argument 1: Philosophy and How to Live DR Luke Elson
PP2MM1 Meaning and the Mind 1 DR Jumbly Grindrod
PP2OID1 Oppression, Inequality, and the Enemies of Democracy 1 MR George Mason
PP2IDR1 Ignorance, Doubt, and Relativism 1 DR Jumbly Grindrod
PY2CN1 Cognition 1 PROF Philip Beaman
PY2CN2 Cognition 2 PROF Philip Beaman

Compulsory modules include:

X

Module details


Title:

Marketing Strategy

Code:

AP3EM1

Convenor:

MR Nick Walker

Summary:

Explore the key fundamentals within the marketing strategy remit, in order to understand the essential practices used by organisations when creating strategic plans. The classes will consist of case study examples, industry applications and strategic business planning. A variety of learning methods will be used, including peer learning and group work.  The module encourages reflective and critical thinking throughout. This area of study is crucial to any business or organisation, irrespective of size. Therefore, the theoretical knowledge and practical application of marketing strategy skills you will gain in this module can be implemented in any industry environment.

Assessment Method:

Exam 60%, Class test 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Contemporary Issues in Consumer Behaviour and Marketing

Code:

AP3EC3

Convenor:

DR Daniele Asioli

Summary:

Approach consumption as a complex economic, social and cultural set of practices, connected with the spread of the market economy, the developing globalisation, and the succession of technological innovations. Gain in-depth understanding of the theories, practices, discourses, and institutions which characterise ‘consumer culture’. Through class discussions and workshops, examine and critically reflect on case studies that illustrate relevant contemporary issues in consumer behaviour and marketing, e.g. societal marketing, brand organisation, product availability, communication, as well as key challenges in the current consumer behaviour and marketing environment.

Assessment Method:

Assignment 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Advertising and Branding

Code:

AP3EM3

Convenor:

MR Edward Collins

Summary:

Explore the role of advertising and branding in contemporary society. You'll develop a critical understanding of brand management and advertising theory, and you'll investigate the role of integrated marketing communications (IMC) in creating strong brands in the consumer’s mind. You'll learn through a combination of traditional lectures, case studies, and group work. You'll be encouraged to participate throughout by sharing examples, answering questions, and presenting within your group.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Consumer Policy

Code:

AP3EP4

Convenor:

MR Nick Walker

Summary:

Learn how globalisation, consumerism, and EU law have influenced the growth of the regulatory state in the UK and identify the changes in the theory and practice of regulation of consumer markets. Develop a sound theoretical framework, through market failure analysis and behavioural economics, to understand the rationales for consumer policy and techniques of regulation. Explore ways to empower and protect consumers when buying products and services in different sectors, e.g. in the case of unfair advertising, post-purchase quality problems, or health and safety issues. Learn through lectures, preparatory research, participation in class discussions, and groupwork on specific consumer ethics and policy issues and case studies.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Consumer Research Group Project 2

Code:

AP3EX3

Convenor:

DR Elena Millan

Summary:

Working in teams, participate in a Consultancy project for a client organisation, where you will apply and further develop skills in consumer and market research, including designing questionnaires and/or in-depth interviews and focus groups protocols, collection of appropriate quantitative and qualitative data through a variety of methods; analysis of the data using relevant techniques and computer software; writing a project report in a business style; and delivery of a presentation on the outcomes of the project. In addition, hone your skills in team working, networking, and project management. This is the second part of the project, with the first part taking place in Part 2 (AP2EX3).

Assessment Method:

Oral 30%, Report 70%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

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Module details


Title:

Independent Research Project

Code:

AP3EX5

Convenor:

DR Anna Macready

Summary:

Learn to identify an appropriate topic, develop clear aims and objectives, critically review the literature, plan and implement data collection, analyse and interpret your results in the context of the academic literature in order to develop sound conclusions. Work with a supervisor and use IT, qualitative and/or statistical skills developed earlier in the course to deliver and present your dissertation.

Assessment Method:

Assignment 10%, Dissertation 90%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP3EM1 Marketing Strategy MR Nick Walker
AP3EC3 Contemporary Issues in Consumer Behaviour and Marketing DR Daniele Asioli
AP3EM3 Advertising and Branding MR Edward Collins
AP3EP4 Consumer Policy MR Nick Walker
AP3EX3 Consumer Research Group Project 2 DR Elena Millan
AP3EX5 Independent Research Project DR Anna Macready

Optional modules include:

X

Module details


Title:

Human Resource Management

Code:

AP3A64

Convenor:

MR Philip Jones

Summary:

Learn about human resource management, its main principles, components and processes, such as: the role of human resource management in successful management and how it differs from the management of other resources; key motivation and behavioural theories and their value to the motivation of staff; team roles and composition; appropriate procedures for the recruitment of new staff; staff training and development; staff appraisal; performance management; effective delegation; and employment law. Learn through lectures, group and individual exercises in class. This module is of particular relevance to those who aspire to manage staff in their early careers.

Assessment Method:

Exam 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Supply Chain Management

Code:

AP3EB3

Convenor:

MR Nick Beard

Summary:

Over recent years, organisations have become increasingly aware that successful supply chain management is pivotal to their gaining competitive advantage and reducing costs. You'll learn about the fundamental principles of integrated Supply Chain Management and their contribution to corporate strategy; and you'll find out how a range of methods, techniques, practices and strategies are being used in the integrated management of supply chains. 

Assessment Method:

Exam 80%, Oral 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Business Strategy

Code:

AP3EB1

Convenor:

MR Edward Collins

Summary:

The challenge of strategic management is to be able to understand the complex issues organisations face and then develop the capability for long-term organisational success. Examine how objectives, leadership, governance, structure, and processes influence the direction and destination of a business. Assess the role of organisations in business, and identify the external factors affecting strategic outcomes such as globalisation, outsourcing, mergers and alliances, corporate social responsibility, and the role of the individual employee within the organisation. Case studies will be used to illustrate problems and processes. Through regular engagement with the business press, you'll be expected to contribute your own examples of strategic management issues during discussions.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
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X

Module details


Title:

Consumer Attitudes

Code:

AP3EC2

Convenor:

DR Giuseppe Nocella

Summary:

Learn what attitudes are, how they are formed, modified, measured and applied in studies aimed at exploring contemporary consumer issues. Practise using multivariate statistical techniques to broaden your knowledge and research skills. Gain scientific background in the disciplines of consumer science (consumer behaviour, consumer policy and consumer research methods) and develop insights into making marketing decisions taking into account attitudes and attitude change.

Assessment Method:

Set exercise 70%, Class test 30%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Urban Ecology

Code:

BI3EF7

Convenor:

DR Phil Baker

Summary:

Through lectures this course will provide a detailed knowledge of the ecology of urban areas, both in the context of urban areas in the wider landscape as well as ecology within urban areas.

Assessment Method:

Exam 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Neurobiology

Code:

BI3BI8

Convenor:

DR Nandini Vasudevan

Summary:

The aim of this course is to develop a comprehensive picture of the nervous system. This will be achieved by delivering a broad ranging course on neurobiology that covers molecular, cellular, systematic aspects of neurobiology.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Climate Change

Code:

GV3CC

Convenor:

DR Maria Shahgedanova

Summary:

This course examines natural and human-induced climate change with reference to examples from different parts of the world. By the end of the module, students will gain knowledge about forcings driving climate change (e.g. greenhouse gases, solar variability, volcanic eruptions, desert dust and black carbon aerosol), impacts of climate change on natural and managed systems, methods of climate change assessment and projection, and adaptation to climate change. The course combines the science of climate change (e.g. climatic variability with emphasis on El Nino Southern Oscillation and North Atlantic Oscillation, conceptual understanding of climate modelling) with its application (e.g. investigation of impacts of climate change on glaciated environments, water resources, urban areas). It addresses interactions between climatic changes and conditions of economies and communities focusing on vulnerabilities to climate change, development of adaptation strategies and techniques, and assessments of barriers to adaptation. 

Assessment Method:

Exam 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Tropical Rainforests, Climate & Lost Civilisations

Code:

GV3TRC

Convenor:

PROF Frank Mayle

Summary:

This module aims to unravel the long-term (multi-millennial scale) history of tropical forests using a range of complimentary approaches and disciplines – e.g. palaeoecology, archaeology and anthropology. This inter-disciplinary perspective integrates physical and human geography, ecology, and archaeology. The module focuses on tropical Latin America and revolves around several key questions: 1) What have been the interrelationships between climate change, human land use (e.g. burning and agriculture), and tropical forest ecosystems through the Holocene, i.e. the last ca. 11,000 years? 2) What is the origin of current patterns of biodiversity? 3) What are the implications of this historical perspective for conservation policy and understanding the fate of tropical forests over the 21st century? 4) To what extent have past cultures/civilisations been constrained by, or benefited from, their tropical surroundings and why did they collapse?

Assessment Method:

Exam 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Ecosystems Modelling

Code:

GV3ESM

Convenor:

DR Shovonlal Roy

Summary:

This module concentrates on modelling ecological dynamics with emphasis to ecosystems on land and in the ocean, which are relevant to a range of global issues, from environmental changes to food security, including the earth’s primary production, oxygen generation, and carbon fixation. The module will cover techniques and aspects required for in-depth understanding the ecosystems function and dynamics. As such this module has got some mathematical contents which is higher than usual in typical Geography modules. Lecture materials and recommended reading includebasic calculus, differential equations, logarithms and algebraic manipulations, however, these are not included in theassessments. The content, both technical and general, is suitable for  thefinal year undergraduate students with little or no experience in ecosystem modelling, but those who are interested in learning the building blocks of modelling, and applying it to the stat-of-the-art environmental and ecological systems.

Assessment Method:

Assignment 30%, Oral 10%, Report 60%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Entrepreneurial Project

Code:

MM302

Convenor:

MR Keith Heron

Summary:

New venture start-up involves more than generating a creative idea…it involves starting-up or taking action.

In this module we expect a student to have done something to test out their start-up hypothesis, in order to build their own and potential investor confidence, prior to venture launch.

A start-up business plan is not a measure of entrepreneurial capacity. This module will not require a Business Plan as one of the task assessments but it will require students to design ‘tests’ of the Value Proposition thinking and explain the learning from their progress towards start-up.

This module also provides an option for students to test and develop an idea generated by an external entrepreneur, thus enabling greater engagement with a real business situation. This will only occur where the module convenor has assessed the client idea as being suitable for conforming to the aims and assessment specification of this module.

Assessment Method:

Assignment 60%, Project 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Identity and Conflict in Modern Europe

Code:

ML3IC

Convenor:

DR Athena Leoussi

Summary:

This module focuses on identity and conflict in modern Europe. By examining race, gender, warfare, revolution and immigration, it explores the evolution of modern conceptions of the self, of what it is to be human. The module further examines a) the ways in which  modern identities have been pursued and realised in different European contexts, for example, through social movements and national and international legislation; b) the conflicts which new and modern visions of the self have generated and in which they have been shaped; and c) cultural expressions of identity and conflict in paintings, sculptures, monuments and films.

Assessment Method:

Exam 50%, Assignment 30%, Oral 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Language and Power

Code:

ML3LP

Convenor:

DR Federico Faloppa

Summary:

This module aims to familiarise students with the linguistic means by which a whole range of persuasive texts can be analysed. We will also be considering the use of language (and of a language in general) as a powerful tool in itself. We will investigate a range of discourse types and theoretical approaches, and we will for instance look at stylistic and rhetorical features, linguistic creativity and language “play”, techniques for revealing a text’s underlying ideological stance and bias, power relationships and their effect on language.

Assessment Method:

Oral 25%, Project 75%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Intercultural Communications

Code:

LS3IC

Convenor:

DR Erhan Aslan

Summary:

In this module, students will explore how people of different discourse systems or groups communicate with one another in various face-to-face and digitally-mediated contexts. Specifically, students will gain an understanding of how assumptions and values that have been constructed or adopted within a specific culture group influence the ways in which people successfully communicate with each other as well as experience miscommunication. Students will become familiar with a variety of topics in intercultural communication as they engage in hands-on analyses of intercultural encounters.

Assessment Method:

Assignment 60%, Project 40%"

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Criminology

Code:

LW3CRY

Convenor:

PROF Paul Almond

Summary:

Criminology is a lecture-led module examining the nature of crime as a social phenomenon, theoretical explanations of criminal behaviour, and official responses to crime. The module will incorporate tutorial classes and a piece of assessed coursework.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Feminism and Political Theory

Code:

PO3FPT

Convenor:

PROF David Marshall

Summary:

This module studies a variety of issues and topics within feminist political theory. It introduces students to a variety of kinds of feminism and the different analyses that they offer of society, gender, and any disparity of power and advantage between genders. It also considers a range of topics that have been of special interest to feminists but also have broader concern, such as abortion, commercial surrogacy, prostitution, pornography, and affirmative action.

Assessment Method:

Assignment 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

US Foreign and Defence Policy since 1950

Code:

PO3USF

Convenor:

DR Graham O'Dwyer

Summary:

This module examines US foreign and defence policy from the end of the Second World War to the present, with a focus on understanding US foreign policy processes, institutions, and decision-making. At heart the module seeks to address three broad questions: who makes (and influences) US foreign policy? How has US foreign policy changed since the end of the Second World War? What is the role of US foreign policy in the world today? By exploring historical and contemporary cases, students will analyse how foreign policy decisions are made, who influences them, and how this has evolved overtime. Drawing on primary and secondary sources, students will gain an understanding of crucial events such as the Cuban Missile Crisis, the Vietnam War, the end of the Cold War, and the War on Terror. Finally, the course will explore salient challenges faced by US foreign policymakers today.

Assessment Method:

Assignment 50%, Report 50%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

International Political Economy

Code:

PO3IPE

Convenor:

DR Jonathan Golub

Summary:

The course is an introduction to International and Comparative Political Economy (IPE and CPE, respectively), which focuses on the interaction between states and markets at the domestic and international levels. It covers the major theoretical approaches to IPE and CPE and applies them to study international trade, globalisation, the crisis, capitalism, inflation and growth regimes. It also considers the relation between globalisation and the welfare state as well as capitalism.

Assessment Method:

Exam 50%, Assignment 40%, Oral 10%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Adaptive Control of Thought

Code:

PY3ACT

Convenor:

PROF Philip Beaman

Summary:

Adaptive Control of Thought

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Active Vision

Code:

PY3AV

Convenor:

DR Eugene McSorley

Summary:

Active Vision

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Face Perception and Recognition

Code:

PY3FPR

Convenor:

DR Katie Gray

Summary:

Face Perception and Recognition

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Motivation and Performance in Organisations

Code:

PY3MPO

Convenor:

DR Amanda Branson

Summary:

PY3MPO: Motivation and Performance in Organisations

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Memory and the Self: Past, Present and Future

Code:

PY3MS

Convenor:

PROF Judith Ellis

Summary:

Memory and the Self: Past, Present and Future

Assessment Method:

Exam 75%, Oral 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Topics in Social Psychology

Code:

PY3TSP

Convenor:

DR Emma Pape

Summary:

PY3TSP: Topics in Social Psychology

Assessment Method:

Exam 75%, Assignment 25%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
AP3A64 Human Resource Management MR Philip Jones
AP3EB3 Supply Chain Management MR Nick Beard
AP3EB1 Business Strategy MR Edward Collins
AP3EC2 Consumer Attitudes DR Giuseppe Nocella
BI3EF7 Urban Ecology DR Phil Baker
BI3BI8 Neurobiology DR Nandini Vasudevan
GV3CC Climate Change DR Maria Shahgedanova
GV3TRC Tropical Rainforests, Climate & Lost Civilisations PROF Frank Mayle
GV3ESM Ecosystems Modelling DR Shovonlal Roy
MM302 Entrepreneurial Project MR Keith Heron
ML3IC Identity and Conflict in Modern Europe DR Athena Leoussi
ML3LP Language and Power DR Federico Faloppa
LS3IC Intercultural Communications DR Erhan Aslan
LW3CRY Criminology PROF Paul Almond
PO3FPT Feminism and Political Theory PROF David Marshall
PO3USF US Foreign and Defence Policy since 1950 DR Graham O'Dwyer
PO3IPE International Political Economy DR Jonathan Golub
PY3ACT Adaptive Control of Thought PROF Philip Beaman
PY3AV Active Vision DR Eugene McSorley
PY3FPR Face Perception and Recognition DR Katie Gray
PY3MPO Motivation and Performance in Organisations DR Amanda Branson
PY3MS Memory and the Self: Past, Present and Future PROF Judith Ellis
PY3TSP Topics in Social Psychology DR Emma Pape

Fees

New UK/Republic of Ireland students: £9,250* per year

New international students: £17,320 per year

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.
Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.
 

Consumer Behaviour and Marketing offers a diverse range of subjects for study. The range of modules to choose from really appealed to me - I could tailor my degree to my own interests. The different academic disciplines, as well as different teaching styles, helped me to develop my own opinions from a range of perspectives, which has been invaluable both in study and at work.

Sarah Leach

BSc Consumer Behaviour and Marketing

Related Courses

  • BSc Food Marketing and Business Economics D670
    Full Time: 3 Years
  • BSc Consumer Behaviour and Marketing with Placement Year NC58
    Full Time: 4 Years
  • BSc Food Marketing and Business Economics with Placement Year DL61
    Full Time: 4 Years
View all Marketing degree courses courses

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Subjects A-B

  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Building and Surveying
  • Business and Management, Accounting and Finance

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Food and Nutritional Sciences
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Science
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teaching
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

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