just imagine if

Have you got an extraordinary idea that will contribute to or help achieve one or more of the United Nations' 17 Sustainable Development Goals?

If you are an alumni or current student of the University of Reading with a brilliant idea that requires research input to help it become a reality, apply now.

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The application process

Applications are now closed for the 2026 just IMAGINE if... business development award.

Apply now

Important dates

The timeline for the 2026 award:

  • Tuesday 31 March: launch of just IMAGINE if... 2026 and call for applications
  • Sunday 31 May: applications close
  • Monday 22 June: finalists announced
  • Tuesday 23 June to Tuesday 22 September: incubation period to work with mentors, academics and incubation supporters
  • Wednesday 23 and Thursday 24 September: award event at the University of Reading’s Greenlands campus, just outside Henley on Thames.

The award

Learn more about just IMAGINE if ... and how your idea could receive an award from the University of Reading and support from Henley Business School.

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Previous winners

Find out how previous just IMAGINE if... recipients have realised their dreams and tackled a global challenge.

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Our counsellors

Some of the UK’s leading business people and nationally known entrepreneurs will be on hand to help turn life-changing ideas into reality.

Hemani Ventures Ltd