Every two years, we ask budding entrepreneurs to submit their sustainable business ideas with the possibility of securing a business development award from the University of Reading and business support from Henley Business School.
Previously, the award has inspired over 500 applications, created 30 finalists and supported winning social entrepreneurs in Peru and India.
Making the world a better place
2024
Changing the way we learn
Felix Weaver and Ultra Rapid, his musical education tool for neurodivergent learners, won the third edition of just IMAGINE if... .
Felix's winning idea was to develop Ultra Rapid, a ground-breaking learning technique that uses generative AI to combine academic information with music and storytelling.
Felix is a wonderful entrepreneur with an innovative mind. He is very worthy winner of just IMAGINE if... . His idea will make a huge impact on a wide range of people all over the world for years to come.
Paul Lindley OBE
2022
Ensuring those most at risk have better shelter
The second edition of just IMAGINE if... was hosted by Durham University in 2022, following an enforced break due to the Covid-19 pandemic.
The winner was Nostos Homes, a nonprofit business that produces sustainable emergency shelters for people displaced by violence or natural disasters.
These innovative, modular, lightweight homes are designed to house people immediately after a disaster or conflict, restoring privacy, personal dignity and safety.
A truly visionary concept
just IMAGINE if ... finds business models to bring solutions to global challenges.
Meet the just IMAGINE if ... 2022 finalists.
I’m supporting just IMAGINE if… because social innovation will be driven by entrepreneurs and ordinary people with extraordinary ideas who take action to bring about change.
Piers Linney
Entrepreneur and former Dragon's Den investor
2019
Shaping the future of food
The inaugural winner, Alexander Wankel, founded Muyu MilQ, a startup creating a sustainable dairy-free drink made with Peruvian quinoa and tarwi.
Muyu MilQ uses ancient seeds to design MilQ, a food of the future that supports healthy ecosystems and is ethically sourced directly from smallholder farmers in the Andes.
Make your idea a reality
just IMAGINE if ...one brilliant idea could change the world.
Watch the highlights of just IMAGINE if... 2019.
The award
Learn more about just IMAGINE if ... and how your idea could receive an award from the University of Reading and support from Henley Business School.
How to apply
Find out more about the application process and how to apply for just IMAGINE if ... 2026.
Our partners
The just IMAGINE if ... business development award is made possible by the generous support of our friends and sponsors.