Three students from the University of Reading and Henley Business School have been named the winners of this year's just IMAGINE if... business development award.
Each received £5,000 in seed funding, along with ongoing support from the University, Henley Business School, and experienced business mentors. The support will help them develop and grow their business ideas and create positive social and environmental impact.
Following a robust voting process, Arnav Collaco, Godfrey Dekera, and Paula Garzon were chosen for their sustainable and socially responsible business ideas.
To read more about the winners and all our finalists, please visit the 2026 finalists page.
A device for measuring and analysing how patients walk. Abiliti collects data from walking aids and provides gait analysis during a patient's recovery.
Abiliti can provide physiotherapists with better insights and better outcomes for patients managing long-term mobility conditions.
V-Vet is an artificial intelligence (AI) platform for small-scale farmers in sub-Saharan Africa.
Farmers can access the platform on their smartphones, connecting them to veterinary intelligence and advice. Access to this information can help reduce animal loss.
DUNA is a climate-smart luxury sleepwear brand that empowers women in vulnerable communities in Colombia.
DUNA provides fair employment and supportive salaries while addressing the environmental challenges of fast fashion with durable, long-lasting products.
To mark the University's centenary, just IMAGINE if… hosted a special University-focused business development award.
Current students and graduates submitted their sustainable and socially responsible business ideas, and ten were shortlisted for the final. All the finalists received mentoring support from successful entrepreneurs, as well as skills coaching and professional training.
In late September 2026, during a two-day event at Greenlands campus, Henley Business School, the finalists presented their business plans to the judging panel, and delivered a short business pitch to an invited business audience.
The event also featured presentations from:
Hemani Ventures sponsored this year's event and provided the £15,000 award money for the seed funding.
Learn more about just IMAGINE if... and how your idea could receive an award from the University of Reading and support from Henley Business School.
The just IMAGINE if... business development award is made possible by the generous support of our friends and sponsors.
Find out how previous just IMAGINE if... recipients have realised their dreams and tackled a global challenge.
