just imagine if

It's the University of Reading's centenary year, and to celebrate, just IMAGINE if... 2026 will focus this year's scheme on the University community.

If you are a current student or alumni of the University of Reading and have a business idea aligned with one of the UN's 17 Sustainable Development Goals (SDGs), we want to help you turn it into reality.

The three finalists will receive a £5,000 funding award and support from Henley Business School. 

just IMAGINE if... your idea could change the world.

The award

Learn more about just IMAGINE if ... and how your idea could receive an award from the University of Reading and support from Henley Business School.

two people laying roofing on a house

Previous winners

Find out how previous just IMAGINE if... recipients have realised their dreams and tackled a global challenge.

group meeting around a laptop and taking notes

How to apply

Find out more about the application process and how to apply for just IMAGINE if ... 2026.

seedling growing in soil

Our partners

The just IMAGINE if ... business development award is made possible by the generous support of our friends and sponsors.