Godfrey Dekeera - UoR student

V-Vet

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V-Vet is an AI-powered livestock platform for smallholder farmers in sub-Saharan Africa that reduces animal loss. "Smallholder farmers around the world are secluded from professional vet services. Our goal is to bring veterinary intelligence directly into the hands of over half a billion smallholder farmers.

With the just IMAGINE if... competition, our idea could become a reality, creating a world where every farmer, no matter how remote, has the power to save their livestock and secure a better future for their family."

Ethan Francis - UoR alumnus

Agricultural Intelligence

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Agricultural Intelligence is a UK-based agri-tech business developing artificial intelligence (AI) solutions that automate agricultural research and crop assessment processes. The initial product is a smartphone-based weed counting and classification application capable of distinguishing crops from weeds and generating structured datasets for researchers, agronomists, and growers.

“I am so honoured to be selected for the just IMAGINE if... competition. I hope to showcase the exciting business opportunities British agriculture has in achieving the 17 SDG.”

Diana Mizina - Henley Business School student

WattKnights

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Diana is an International Business student at Henley Business School, University of Reading, with interests in sustainability and practical technology-led innovation. Inspired by her own experience of living in student halls, Diana noticed how easily energy and water consumption can become invisible when bills are included in rent.

Her idea, WattKnights, aims to address this by helping universities reduce waste in student accommodation through AI-enabled insights, low-cost sensors, student-friendly feedback and optional automated controls in communal spaces. She entered just IMAGINE if… to develop WattKnights into a practical social enterprise that helps make campus living more sustainable, efficient and comfortable.

Cian O'Neil - UoR student 

Riki Medical

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Cian O’Neil is a Biomedical Engineering graduate from the University of Reading, where his final-year dissertation sparked the development of Riki - a compact, handheld cognitive fatigue detection device for healthcare workers.

Having seen through family, who work within the NHS, the toll that fatigue can take on those caring for others, Cian built Riki with staff wellbeing at its heart. Designed to be used anywhere on the ward at any time and completed in only a few minutes, it uses validated cognitive tasks to generate an objective fatigue score, empowering staff to look after themselves while protecting the patients in their care. With real-world validation data collected at the Royal Berkshire Hospital NHS Foundation Trust, Cian is now focused on developing a physical prototype and bringing Riki into clinical settings where it can make a genuine difference."

Paula Garzon - Henley Business School student

DUNA

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Paula Garzón is an MSc Entrepreneurship and Innovation student at Henley Business School and the founder of DUNA, a climate-smart luxury sleepwear brand.

With over six years of experience in project management and operations across international markets, she is driven by a passion for building businesses that create both social and environmental impact. Through DUNA, Paula aims to empower women in vulnerable communities in Colombia by providing fair employment while addressing the environmental challenges of fast fashion through durable, long-lasting products.

Her work focuses on creating scalable solutions that combine purpose, innovation, and sustainability.

Steven Orito - UoR PhD student

RobinHood 2

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Steven grew up in Kenya, where he developed an early curiosity about the natural world that eventually led him to study microbiology at Jomo Kenyatta University of Agriculture and Technology.

After graduating, he won a prestigious JICA-ABE Initiative scholarship, a competitive Japanese government award, that took him to Niigata University, Japan, where he spent two and a half years researching how other non-nitrogen-fixing soil bacteria interact with soybean plants to influence inhibition of nitrogen fixation by high nitrate fertilizer application.

He then moved to England, where he is now a funded soil microbiologist at the University of Reading, SAGES, investigating trait diversity (beyond nitrogen fixation) of rhizobia, bacteria that play a quiet but critical role in soil fertility and sustainable agriculture.

Steven has also worked in solar energy with Solar World in Yamagata, Japan, and spent a summer developing an education technology business model for the East African market with Dive Into Code Corporation in Yokohama, Japan.

Steven is driven by a desire to see the knowledge generated in university research actually reach the people who need it most. He believes, too much valuable research ends up on a shelf or buried in a journal, never making it out into the world. His ambition is to change that, particularly when it comes to beneficial microbes. Many are well documented in research, yet few are ever deployable by farmers, and those that reach the market often do so as expensive bioinoculants, far beyond the means of the smallholder farmers who stand to benefit most.

Matt Bridger - UoR alumnus

The Access Directory

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The Access Directory (“The AD”) is a proposed social enterprise and charitable initiative to improve how disability access is measured, communicated, and improved across the UK.

Matt Bridger graduated from the University of Reading in 2008, achieving a first class BSc degree in Regional Science, along with an award winning dissertation. Matt undertook an internship at PricewaterhouseCoopers in the summer of his second year at Reading, and accepted an offer to work locally at PwC from September 2008.

Matt completed the ACA ICAEW accounting qualification, followed by becoming a Chartered Tax Advisor (CTA). Matt is still a Reading resident, having stayed since university, working as a Director at PwC, leading the southern Employment taxes team.

Kolatat Katoussano - Henley Business School alumnus

RIFFAI

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Founder and Chief Executive Officer at RIFFAI. He is a Satellite Data and GIS specialist with a background in MEng Engineering Management from University of Warwick and BSc in Real Estate with MSc in Urban Planning and Development from University of Reading.

He was previously Google Earth Katalyst Fellow developing AI-based satellite solutions with Google and its partners. He also worked for Schneider Electric and the Crown Estate in London, UK. Focused on delivering GIS technology integration and satellite imagery into asset planning and analyst asset performance across the portfolio.

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Pojchara Ounjaroen

RIFFAI

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Co-founder and Chief Operating Officer at RIFFAI. He earns a Royal Thai Scholarship—sole recipient of full sponsorship from Ministry of Energy—is a prospective student in Energy Science and Engineering BS and Management Science and Engineering (Energy & Environmental Track) at Stanford University.

Pojchara is currently working with Sally Benson on carbon capture policymaking in California research, and is now a member of Stanford Sustainable Investment Group (SSIG) working on strategising the wildfire resilience investment in California for New Leaf Climate Partners.

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Tuntathorn Chursuk

RIFFAI

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Co-Founder and Chief Strategy Officer at RIFFAI. He is an Aeronautical and AI engineer with a background in BEng and MEng in Aerospace, Aeronautical and Astronautical Engineering from Imperial College London.

Tuntathorn previously worked for Integrum Global in Singapore and Krungsri Finnovate in Bangkok, Thailand. Focused on developing AI in drones for image processing and optimisation and connecting corporations and startups for the Open Innovation Ecosystem.

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Elias Montanari - Henley Business School alumnus

AqvaBios

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Elias is an innovation expert with over two decades in architecting and assessing the impact of aerospace programmes worth €500M+.

He has designed space application funding co-funding solutions for climate and green technology breakthroughs. For this, he has been mobilising private capital for innovation scaling, aligning technology strategy with UN Sustainable Development Goals.

Arnav Collaco - UoR student

Abiliti

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Arnav is a final-year Biomedical Engineering student at the University of Reading and the founder of Abiliti.

Abiliti is a device for providing gait analysis during recovery, giving better insight to physiotherapists and better outcomes for patients managing long-term mobility conditions.