University of Reading cookie policy

We use cookies on to improve your experience, monitor site performance and tailor content to you

Read our cookie policy to find out how to manage your cookie settings

James Lloyd

  • Department Director of Teaching & Learning
  • Module convenor for Type & Typography, Professional Development, User Experience Design, Professional Practice
  • Undergraduate Admissions Tutor, Examinations Officer
  • Part 1 Year Tutor
  • Lead for Careers and Alumni, Baseline-shift, Real Jobs


Room B2, Typography & Graphic Communication, TOB2 (Building 21)

Building location

Whiteknights campus

Areas of interest

My teaching focuses on helping students produce solutions to design problems by looking carefully at the world and the people in it. I try to connect the dots between what we can observe (in life and in design), what we can learn (through reading and practice), and what we can produce (by hand or with modern tools). In this way, I seek to help students become immediately effective when they hit the working world, where they can build a reputation as thoughtful, research-led practitioners.


I teach across our undergraduate and taught postgraduate programmes, focusing on typography, UX, information design, software learning, and professional development. I’m a teaching-intensive member of staff, which allows me to get to know our students well. My responsibilities around careers and our alumni network means I stay in touch with graduates after they leave and look for opportunities to bring alumni back to the Department to share their expertise. As Director of Teaching & Learning, I oversee our undergraduate programme, ensuring its continual improvement while maintaining the standards it is known for. I have for many years lead our ‘Real Jobs’ professional practice scheme, supporting students as they engage in client work for the first time.


As graduate of the Department's undergraduate programme, my career led me to work in information design, branding, and design management, both in the private sector and at the University of Reading. These experiences helped form my interest in the relationship between brand management and high performing design studios, and in the idea that good brands are rooted in positive underlying values such as clarity and simplicity regardless of how they look on the surface.

Academic qualifications

BA in Typography & Graphic Communication, University of Reading (2004)

Awards and honours

University Collaborative Award for Teaching and Learning (in collaboration with Jo Carke), 2019
Gold Medal, Chelsea Flower Show (in collaboration with undergraduate students, Geoff Wyeth, and Tomas Jones), 2019

Professional bodies/affiliations

Fellow of the Higher Education Academy (now Advance HE)


Loading your publications ...