University of Reading cookie policy

We use cookies on to improve your experience, monitor site performance and tailor content to you

Read our cookie policy to find out how to manage your cookie settings

just imagine if

To help make your idea a reality, just IMAGINE if... has secured the support of some of the UK’s business, social enterprise and entrepreneurial leaders.

These business people have generously offered their time and expertise to support the finalists ahead of the just IMAGINE if... 2024 final.

counsellors sat in group discussion

Invaluable access to support and guidance

Each just IMAGINE if... finalist will be assigned two counsellors to help guide and support them towards their final presentation. Finalists can draw upon the knowledge, insights and networks of these exceptional business people, to help perfect their business pitch, and turn their idea into a tangible and viable product.

Paul Lindley

Paul Lindley

Founder of just IMAGINE if...

Paul is an award-winning British entrepreneur and social campaigner. He began his career as a Chartered Accountant at KPMG, then spent nine years at the children’s TV network Nickelodeon.

In 2006, he founded Ella’s Kitchen, the UK’s biggest baby food brand, which believes in purpose and profit, and was certified as one of the UK’s first B Corporations.

In 2018, Paul was appointed Chair of London’s Child Obesity Taskforce and in 2022, was appointed Chancellor of the University of Reading.

The author of two books, Paul has received recognition as the UK Entrepreneur of the Year, and Director of the Year. He has been awarded two honorary doctorates, and in 2019, Paul  was appointed an OBE.

Yasmina Siadatan

Yasmina Siadatan

Chief Revenue Officer, Dynamic Planner

Before joining Dynamic Planner, Yasmina was the Creative Director of Start Up Loans, leading on marketing and communications for the government's flagship scheme, providing small businesses access to finance.

After winning the fifth series of The Apprentice and working for Lord Sugar, Yasmina was headhunted by James Caan (Dragons’ Den) to help run his private equity organisation.

Iqbal Wahhab

Iqbal Wahhab OBE

Vice-President, Sustainable Restaurants Association

Iqbal Wahhab founded two highly successful restaurant businesses, Roast and The Cinnamon Club. He has won several significant accolades during his career, including GQ 100 Most Connected and The Sunday Times Maserati Top 100 business start-up mentors. In 2019, he was the High Sherriff of Greater London and was Vice President of the Sustainable Restaurants Association.

Chris Green

Chris Green

CEO, CellRev

Chris has over 15 years of experience leading fast-growing businesses across logistics, consumer packaged goods, and biotech sectors. Chris specialises in transformational change, and his core competencies include strategic planning, market entry, product development, marketing, business development, strategic partnerships, operational efficiency, and people and culture.

Piers Linney

Piers Linney

Chairman and Co-founder, Atherton Bikes, and Co-founder of Implement AI

Piers is an entrepreneur, investor, and former Dragon on Dragons’ Den. With a background in law and investment banking, Piers has established himself as a leading figure in the UK business world, particularly in the technology sector.

Previous roles include board member of Nesta, the £600m innovation foundation, British Business Bank, the UK Cloud Industry Forum and TechUK. Piers is an advocate for diversity in business and sits on Sky’s Diversity Advisory Council.

Ella Robertson

Ella Robertson

Managing Director, One Young World

Ella oversees the annual One Young World Summit. Her main passion is building communities; she recently founded W1 Debates, which seeks to create robust but civilised discourse on foreign policy issues via live debates and forums.

Ella is a co-founder of the Sino-German Initiative, which will run conferences and programmes to increase the business and cultural relationships between Germany and China.

John O'Brien

John O'Brien MBE

EMEA Managing Partner, One Hundred, and Founder of Anthropy

John is a bestselling business author with thirty years of experience leading organisations. John’s career started in banking, and then he joined the army, retiring as Captain in 1994.

John spent 17 years in roles for the then Prince of Wales and his charitable interests, building one of the UK’s first ethical purpose agencies and has been a trustee of various charities.


Nigel Clarke

Nigel Clarke

CEO, Morgan Innovation and Technology (Morgan IAT)

Nigel leads a team helping talented inventors develop their products. He supports them with expertise in electronic engineering and provides services from research and development to bring products to market.

Morgan IAT has won various awards for innovation in manufacturing over the years, including two highly prestigious Queen’s Awards. 

Mike Barry

Mike Barry

Senior Associate, Cambridge Institute for Sustainability Leadership, and Trustee, Blueprint for Better Business

Until 2019, Mike was the Director of Sustainable Business at Marks & Spencer. He co-chaired the Consumer Goods Forum’s sustainability work, bringing large retailers and fast-moving consumer goods brands together to work on deforestation, plastics and forced labour.

Currently, Mike has committed himself to helping businesses, big and small, to succeed while following best sustainability practices.

Amy Clarke

Amy Clarke

Co-founder and Chief Impact Officer, Tribe Impact Capital

Amy, an environmental scientist by training, has over 29 years of experience in corporate sustainability and impact investing. She led sustainability teams at Bank of America and Microsoft and advised some of the world’s largest companies on sustainability. Amy sits on the board of several global companies and is an advisor to the Ocean Plastics Leadership Network and Greenheart Consulting.

Rob Hamilton

Rob Hamilton

Founder, Ride25 and The Instant Group

"I’m supporting just IMAGINE if… as all big ideas need support and experience to help set them on the right path to achieving something amazing and creating a meaningful impact on the world."

Andrew Gaule

Andrew Gaule

CEO, Aimava

Andrew has been leading change in large corporates and innovative ventures for over 25 years, including EV, new retail, circular economy and now AI for Business. He has worked with global corporates to create and develop their strategic innovation and corporate venturing initiatives.

An early-stage investor in a number of tech start-ups and a founding member of Henley Business Angels, Andrew has an economics degree from Cambridge, is a qualified chartered management accountant and gained his MBA at Henley Business School.

June O'Sullivan

June O'Sullivan OBE

CEO, London Early Years Foundation (LEYF)

June is the CEO of one of the UK's leading, award-winning childcare social enterprises, operating 40 nurseries across London,

A tireless campaigner, June always looks for new ways to influence policy and improve society for all children and families. She partners with academics and services in the UK and overseas about implementing a sustainable, social enterprise vision for the Early Years. June also advises the Department for Education, key organisations, and overseas governments about Early Years.

two people laying roofing on a house

The story so far

Find out how previous just IMAGINE if ... recipients have realised their dreams and tackled a global challenge.

blue gloved hands putting slide under microscope

The £100k research grant

Learn more about just IMAGINE if ... and how your idea could receive research and business support worth up to £100,000 from the University of Reading and Henley Business School.

seedling growing in soil

Our partners

The just IMAGINE if ...  research grant is made possible thanks to the generous support of our friends and sponsors.