Staff Profile:Dr Anna Macready

Dr Anna Macready
Job Title:
Associate Professor
  • Programme Director & Admissions Tutor: BSc Consumer Behaviour & Marketing
  • Programme Advisor: MSc Consumer Behaviour
  • BSc Module Convenor: Independent Research Project (Dissertation) and Applied Project
  • MSc Module Convenor: Human Motivation and Nudging & Behaviour Change
  • Sessional Lecturer: Global Issues in Nutrition & Health; Contemporary Issues in Consumer Behaviour & Marketing; Graduate Skills Training: How to write a thesis; Consumer Acceptance of Alternative Proteins (SPOC)
Areas of Interest:

Overview: As a Psychologist and Registered Public Health Nutritionist, I have a broad range of interests in subject areas relating to consumer psychology, behaviour and food. My areas of expertise include health-related behaviour change, behaviour change techniques, human cognition and behaviour, ageing, life-style, well-being, and qualitative and quantitative research methods.

My current research focuses on consumer trust, food waste, consumer adoption of sustainable foods, and the effects of foods and their nutrients on cognition. I currently lead a task force researching consumer trust in the food system.

Food and health: My work has received funding from the European Institute of Innovation and Technology (EIT) Food, European Union FP7, and Food Standards Agency. Projects include:

  • EIT Food TrustTracker® - A large-scale pan-European consumer survey on trust in the food system in 13 countries
  • Don't be a Food Waster - Providing insights for social awareness campaigns on food waste based on consumer research and field studies carried out in Belgium, Germany and UK
  • Food4Me - A pan-European project exploring challenges and opportunities for online delivery of personalised nutrition dietary advice to bring about healthy positive lifestyle behaviour change
  • FLAVURS - The Flavonoids University of Reading Study exploring cognitive, mood and cardiovascular health benefits of fruit and vegetable consumption

Other: My industry and consultancy experience spans a range of private and public sector organisations including Cargill, Unilever, General Motors and Pinault-Printemps-Redoute to the Dept for Education and Skills and The Cabinet Office.

Published work: Mainly spans health-related behaviour change, Internet behaviour change techniques, consumer perceptions and attitudes, consumer research design and methods, and the influence of age and lifestyle factors on cognition, mood and health. I am interested in supervising PhD projects in any of the above areas.

Professional Affiliations:

  • British Psychological Society
  • Nutrition Society
  • Association for Nutrition: Registered Nutritionist (Public Health)
Research groups / Centres:
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This list was generated on Sun Jun 26 19:03:01 2022 UTC.
PhD; MSc; BSc (Hons); PGDip; PGCert; MBPsS; RNutr (Public Health); FHEA
Dr Anna Macready

Contact Details

+44 (0) 118 378 6290

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