Dr Anna Macready
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+44 (0) 118 378 6290
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Associate Professor
- Programme Advisor: MSc Consumer Behaviour & BSc Consumer Behaviour & Marketing
- Teaching Forum Leader: Agri-Food Economics & Marketing
- Module convenor: Independent Research Project (Dissertation), Human Motivation, and Nudge & Behaviour Change
- Module contributor, Research and Professional Skills in Business and Marketing
- Supervision, mentoring and tutoring of undergraduate and postgraduate students
- Tutor, Chartered Institute of Marketing Accredited Degree
Areas of interest
- Behaviour change and its techniques
- Food, nutrition and health
- Agri-food, sustainability and food waste
- Consumer trust
- Effects of nutrients on human cognition and health
Research centres and groups
- Department of Agri-Food Economics & Marketing
- Institute for Food, Nutrition and Health (IFNH)
- British Psychological Society
- Nutrition Society
- Association for Nutrition: Registered Nutritionist (Public Health)
Research projects
- UKRI: AgriFood4NetZero Network+ (AFN+) – Champion for Individual and Institutional Behaviour Change (Supply Chain and Demand) in the Agri-Food sector
- UKRI: Raising the Pulse – Systems analysis of the environmental, nutritional and health benefits of pulse-enhanced foods
- Horizon 2.6: Bringing knowledge and consensus to prevent and reduce FOod LOss at the primary production stage: Understanding, measuring, training and adopting (FOLOU)
- EIT Food: Consumer Observatory – Infrastructure umbrella programme combining consumer insights within a cross-functional initiative to curate and maximise consumer knowledge impact
- EIT Food: Consumer TrustTracker® - A large-scale pan-European survey on consumer trust in the food system in 18 European countries
- EIT Food: Mission Programmes Co-Design - Mission Area 1: Healthier lives through Food
- EIT Food: Don't be a Food Waster - Social awareness campaign insights on household food waste in Belgium, Germany and UK
- EU: Food4Me - Challenges and opportunities for online delivery of personalised nutrition dietary advice to bring about healthy positive lifestyle behaviour change
- FSA: The Flavonoids University of Reading Study (FLAVURS) - Cognitive, mood and cardiovascular health outcomes of fruit and vegetable consumption