Professor Richard Tranter

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+44 (0) 118 378 8155
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Research Professor of Rural Economy
Publications
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Pavlenko, T.
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Argyropoulos, D.
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Arnoult, M.
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Engel, T.
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Gadanakis, Y.
ORCID: 0000-0001-7441-970X , Griepentrog, H. , Kambuta, J. , Latherow, T. , Murdoch, A. , Tranter, R.
ORCID: 0000-0003-0702-6505 , Paraforos, D. (2023) 100. Development of a precision agriculture downloadable content for the farming simulator game. In: Stafford, J. , (eds.) Precision agriculture '23. Wageningen Academic Publishers pp. 797-804. ISBN: 9789086863938 | doi: https://dx.doi.org/10.3920/978-90-8686-947-3_100
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Felton, M.
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Jones, P.
ORCID: 0000-0003-3464-5424 , Tranter, R.
ORCID: 0000-0003-0702-6505 , Clark, J.
ORCID: 0000-0002-0412-8824 , Quaife, T.
ORCID: 0000-0001-6896-4613 , Lukac, M.
ORCID: 0000-0002-8535-6334 (2023) Farmers’ attitudes towards, and intentions to adopt, agroforestry on farms in lowland South-East and East England. Land Use Policy , 131 ISSN: 0264-8377 | doi: https://dx.doi.org/10.1016/j.landusepol.2023.106668
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Pavlenko, T.
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Paraforos, D.
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Fenrich, D.
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Braun, S.
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Murdoch, A.
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Tranter, R.
ORCID: 0000-0003-0702-6505 , Gadanakis, Y.
ORCID: 0000-0001-7441-970X , Arnoult, M. , Engel, T. (2021) Increasing adoption of precision agriculture via gamification: the farming simulator case. Precision agriculture ’21. Precision agriculture ’21 pp. 803-810. ISBN: 9789086869169 | doi: https://dx.doi.org/10.3920/978-90-8686-916-9_96
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Creissen, H.
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Jones, P.
ORCID: 0000-0003-3464-5424 , Tranter, R.
ORCID: 0000-0003-0702-6505 , Girling, R.
ORCID: 0000-0001-8816-8075 , Jess, S. , Burnett, F. , Gaffney, M. , Thorne, F. , Kildea, S. (2021) Identifying the drivers and constraints to adoption of IPM amongst arable farmers in the UK and Ireland. Pest Management Science , 77 (9). pp. 4148-4158. ISSN: 1526-4998 | doi: https://dx.doi.org/10.1002/ps.6452
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Vanhuyse, F.
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Bailey, A.
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Tranter, R.
ORCID: 0000-0003-0702-6505 (2021) Management practices and the financial performance of farms. Agricultural Finance Review , 81 (3). pp. 415-429. ISSN: 0002-1466 | doi: https://dx.doi.org/10.1108/AFR-08-2020-0126
- Niemi, J. , Bennett, R. , Clark, B. , Frewer, L. , Jones, P. , Rimmler, T. , Tranter, R. (2020) A value chain analysis of interventions to control production diseases in the intensive pig production sector. PLoS ONE , 15 (4). ISSN: 1932-6203 | doi: https://dx.doi.org/10.1371/journal.pone.0231338
- Clark, B. , Panzone, L. , Stewart, G. , Kyriazakis, I. , Niemi, J. , Latvala, T. , Tranter, R. , Jones, P. , Frewer, L. (2019) Consumer attitudes towards production diseases in intensive production systems. PLoS ONE , 14 (1). ISSN: 1932-6203 | doi: https://dx.doi.org/10.1371/journal.pone.0210432
- Creissen, H. , Jones, P. , Tranter, R. , Girling, R. , Jess, S. , Burnett, F. , Gaffney, M. , Thorne, F. , Kildea, S. (2019) Measuring the unmeasurable? A method to quantify adoption of integrated pest management practices in temperate arable farming systems. Pest Management Science , 75 (12). pp. 3144-3152. ISSN: 1526-4998 | doi: https://dx.doi.org/10.1002/ps.5428
- Jones, P. , Niemi, J. , Christensen, J. , Tranter, R. , Bennett, R. (2019) A review of the financial impact of production diseases in poultry production systems. Animal Production Science , 59 (9). pp. 1585-1597. ISSN: 1836-0939 | doi: https://dx.doi.org/10.1071/AN18281
- O'Leary, N. , Tranter, R. , Bennett, R. (2018) Are farmer personality traits associated with farm profitability? Results from a survey of dairy farmers in England and Wales. International Journal of Agricultural Management , 7 (2). pp. 17-25. ISSN: 2047-3710 | doi: https://dx.doi.org/10.5836/ijam/2018-07-17
- O'Leary, N. , Bennett, R. , Tranter, R. , Jones, P. (2018) The extent that certain dairy farmer attitudes and behaviors are associated with farm business profitability. Journal of Dairy Science , 101 (12). pp. 11275-11284. ISSN: 0022-0302 | doi: https://dx.doi.org/10.3168/jds.2017-14307
- McFarlane, I. , Jones, P. , Park, J. , Tranter, R. (2018) Identifying GM crops for future cultivation in the EU through a Delphi forecasting exercise. AgBioForum , 21 (1). pp. 35-43. ISSN: 1522-936X
- Jones, P. , McFarlane, I. , Park, J. , Tranter, R. (2017) Assessing the potential economic benefits to farmers from various GM crops becoming available in the European Union by 2025: results from an expert survey. Agricultural Systems , 155 pp. 158-167. ISSN: 0308-521X | doi: https://dx.doi.org/10.1016/j.agsy.2017.05.005
- Jones, P. , Lensink, J. , Mancini, M. , Tranter, R. (2017) Designing an institutional network for improving farm animal welfare in the EU. Journal of Common Market Studies , 55 (5). pp. 1081-1093. ISSN: 1468-5965 | doi: https://dx.doi.org/10.1111/jcms.12547
- Jones, P. , de Fátima Quedas, M. , Tranter, R. , Trindade, C. (2017) Exploring the constraints to further expansion of GM maize production in Portugal. AgBioForum , 20 (1). pp. 14-23. ISSN: 1522-936X
- Jones, P. , Sok, J. , Tranter, R. , Blanco-Penedo, I. , Fall, N. , Fourichon, C. , Hogeveen, H. , Krieger, M. , Sundrum, A. (2016) Assessing, and understanding, European organic dairy farmers’ intentions to improve herd health. Preventive Veterinary Medicine , 133 pp. 84-96. ISSN: 0167-5877 | doi: https://dx.doi.org/10.1016/j.prevetmed.2016.08.005
- Bennett, R. , Jones, P. , Nicol, C. , Tranter, R. , Weeks, C. (2016) Consumer attitudes to injurious pecking in free range egg production. Animal Welfare , 25 (1). pp. 91-100. ISSN: 0962-7286 | doi: https://dx.doi.org/10.7120/09627286.25.1.091
- Jones, P. , Marier, E. , Tranter, R. , Wu, G. , Watson, E. , Teale, C. (2015) Factors affecting dairy farmers' attitudes towards antimicrobial medicine usage in cattle in England and Wales. Preventive Veterinary Medicine , 121 (1-2). pp. 30-40. ISSN: 0167-5877 | doi: https://dx.doi.org/10.1016/j.prevetmed.2015.05.010
- Micha, E. , Areal, F. , Tranter, R. , Bailey, A. (2015) Uptake of agri-environmental schemes in the Less-Favoured Areas of Greece: The role of corruption and farmers' responses to the financial crisis. Land Use Policy , 48 pp. 144-157. ISSN: 0264-8377 | doi: https://dx.doi.org/10.1016/j.landusepol.2015.05.016
- Areal, F. , Dunwell, J. , Jones, P. , Park, J. , McFarlane, I. , Srinivasan, C. , Tranter, R. (2015) An evidence-based review on the likely economic and environmental impact of genetically modified cereals and oilseeds for UK agriculture. HGCA (82). pp 96.
- Beard, N. , Frazier, R. , Jukes, D. , Kennedy, O. , Swinbank, A. , Tranter, R. (2014) Feeding the British public: a centenary review of food and drink manufacturing. Centre for Agricultural Strategy (20). , Reading. pp 91. ISSN: 0141 1330 ISBN: 9780704915220
- Jones, P. and Tranter, R. (2014) Farmers' interest in growing GM crops in the UK, in the context of a range of on-farm coexistence issues. AgBioForum , 17 (1). pp. 13-21. ISSN: 1522-936X
- Garforth, C. , Bailey, A. , Tranter, R. (2013) Farmers’ attitudes to disease risk management in England: a comparative analysis of sheep and pig farmers. Preventive Veterinary Medicine , 110 (3-4). pp. 456-466. ISSN: 0167-5877 | doi: https://dx.doi.org/10.1016/j.prevetmed.2013.02.018
- Tranter, R. , Aramyan, L. , Ingenbleek, P. , Backus, G. , de Roest, K. (2013) Evaluating the likelihood of the adoption of an animal welfare assessment system in European agri-food supply chains. International Journal of Quality and Reliability Management , 30 (1). pp. 59-79. ISSN: 0265-671X | doi: https://dx.doi.org/10.1108/02656711311288423
- Bennett, R. , Butterworth, A. , Jones, P. , Kehlbacher, A. , Tranter, R. (2012) Valuation of animal welfare benefits. University of Reading
- Tranter, R. (2012) Agricultural adjustment on the Berkshire Downs during the recession of 1921-38. Agricultural History Review , 60 (2). pp. 214-240. ISSN: 0002-1490
- Sottomayor, M. , Tranter, R. , Costa, L. (2011) Likelihood of succession and farmers' attitudes towards their future behaviour: evidence from a survey in Germany, the United Kingdom and Portugal. International Journal of Sociology of Food and Agriculture , 18 (2). pp. 121-133. ISSN: 0798-1759
- Tranter, R. , Swinbank, A. , Jones, P. , Banks, C. , Salter, A. (2011) Assessing the potential for the uptake of on-farm anaerobic digestion for energy production in England. Energy Policy , 39 (5). pp. 2424-2430. ISSN: 0301-4215 | doi: https://dx.doi.org/10.1016/j.enpol.2011.01.065
- Daugbjerg, C. , Tranter, R. , Hattam, C. , Holloway, G. (2011) Modelling the impacts of policy on entry into organic farming: evidence from Danish-UK comparisons, 1989-2007. Land Use Policy , 28 (2). pp. 413-422. ISSN: 0264-8377 | doi: https://dx.doi.org/10.1016/j.landusepol.2010.09.001
- Swinbank, A. , Tranter, R. , Jones, P. (2011) Mandates, buyouts and fuel-tax rebates: some economic aspects of biofuel policies using the UK as an example. Energy Policy , 39 (3). pp. 1249-1253. ISSN: 0301-4215 | doi: https://dx.doi.org/10.1016/j.enpol.2010.11.052
- Arnoult, M. , Jones, P. , Tranter, R. , Tiffin, J. , Traill, W. , Tzanopoulos, J. (2010) Modelling the likely impact of healthy eating guidelines on agricultural production and land use in England and Wales. Land Use Policy , 27 (4). pp. 1046-1055. ISSN: 0264-8377 | doi: https://dx.doi.org/10.1016/j.landusepol.2010.02.001
- Swinbank, A. and Tranter, R. (2010) The bond scheme. In: Oskam, A. , Meester, G. , Silvis, H. , (eds.) EU policy for agriculture, food and rural areas. Wageningen Academic Publishers , Wageningen, The Netherlands. pp. 207-212. ISBN: 9789086861187
- Tranter, . , Bennett, . , Costa, . , Cowan, . , Holt, . , Jones, . , Miele, . , Sottomayor, . , Vestergaard, . (2009) Consumers' willingness-to-pay for organic conversion-grade food: Evidence from five EU countries. Food Policy , 34 (3). pp. 287-294. ISSN: 0306-9192 | doi: https://dx.doi.org/10.1016/j.foodpol.2009.03.001
- Park, . , Stabler, . , Jones, . , Mortimer, . , Tiffin, . , Tranter, . (2009) Evaluating the role of environmental quality in the sustainable rural economic development of England. Environment, Development and Sustainability , 11 (4). pp. 735-750. ISSN: 1387-585X | doi: https://dx.doi.org/10.1007/s10668-008-9140-9
- Daugbjerg, C. , Tranter, R. , Hattam, C. , Holloway, G. (2008) Modeling and comparing organic farming policies and growth of the organic sectors in the United Kingdom and Denmark, 1989-2007.
- Tranter, . , Swinbank, . , Wooldridge, . , Costa, . , Knapp, . , Little, . , Sottomayor, . (2007) Implications for food production, land use and rural development of the European Union's Single Farm Payment: Indications from a survey of farmers' intentions in Germany, Portugal and the UK. Food Policy , 32 (5-6). pp. 656-671. ISSN: 0306-9192 | doi: https://dx.doi.org/10.1016/j.foodpol.2007.04.001
- Tranter, . , Holt, . , Grey, . (2007) Budgetary implications of, and motives for, converting to organic farming: Case study farm business evidence from Great Britain. Biological Agriculture & Horticulture , 25 (2). pp. 133-151. ISSN: 0144-8765
- Rehman, . , McKemey, . , Yates, . , Cooke, . , Garforth, . , Tranter, . , Park, . , Dorward, . (2007) Identifying and understanding factors influencing the uptake of new technologies on dairy farms in SW England using the theory of reasoned action. Agricultural Systems , 94 (2). pp. 281-293. ISSN: 0308-521X | doi: https://dx.doi.org/10.1016/j.agsy.2006.09.006
- Mayfield, . , Bennett, . , Tranter, . , Wooldridge, . (2007) Consumption of welfare-friendly food products in Great Britain, Italy and Sweden, and how it may be influenced by consumer attitudes to, and behaviour towards, animal welfare attributes. International Journal of Sociology of Food and Agriculture , 15 (3). pp. 59-73. ISSN: 0798-1759
- Jones, . and Tranter, . (2007) The hidden costs of landscape conservation in England. Journal of Farm Management , 13 pp. 5-21. ISSN: 0014-8059
- Courtney, . , Mayfield, . , Tranter, . , Jones, . , Errington, . (2007) Small towns as 'sub-poles' in English rural development: Investigating rural-urban linkages using sub-regional social accounting matrices. Geoforum , 38 (6). pp. 1219-1232. ISSN: 0016-7185 | doi: https://dx.doi.org/10.1016/j.geoforum.2007.03.006
- Jones, . , Tranter, . , Wooldridge, . (2006) Living landscapes: hidden costs of managing the countryside. pp. 80. | doi: Report 17
- Jones, . and Tranter, . (2006) Barriers to the adoption of organic farming in the European Union. . pp. 112. | doi: Report 16
- Garforth, . , Park, . , McKemey, . , Rehman, . , Tranter, . , Cooke, . , Dorward, . , eds. (2006) Improving the use of white clover through a better understanding of farmer attitudes and behaviour. In: Moorby, . , (eds.) British Grassland Society pp. 39-40. ISBN: 0 905944 32 1
- Garforth, . , McKemey, . , Rehman, . , Tranter, . , Cooke, . , Park, . , Dorward, . , Yates, . (2006) Farmers' attitudes towards techniques for improving oestrus detection in dairy herds in South West England. Livestock Science , 103 (1-2). pp. 158-168. ISSN: 1871-1413 | doi: https://dx.doi.org/10.1016/j.livsci.2006.02.006
- Swinbank, . and Tranter, . (2005) Decoupling EU farm support: Does the new single payment scheme fit within the green box?. The Estey Centre Journal of International Law and Trade Policy , 6 (1). pp. 47-61.
- Daugbjerg, . , Tranter, . , Jones, . , Little, . , Costa, . , Knapp, . , Sottomayor, . , Swinbank, . (2005) The visibility of agricultural subsidies and market illusions in the Common Agricultural Policy: Some evidence from farmers' views in Germany, Portugal and the United Kingdom. European Journal of Political Research , 44 (6). pp. 749-766. ISSN: 0304-4130 | doi: https://dx.doi.org/10.1111/j.1475-6765.2005.00246.x
- Tranter, . , Costa, . , Knapp, . , Little, . , Sottomayor, . (2004) Asking farmers about their response to the proposed bond scheme.. A bond scheme for common agricultural policy reform. CABI Publishing , Wallingford, UK. pp. 127-147. ISBN: 9780851997445
- Garforth, . , Rehman, . , McKemey, . , Tranter, . , Cooke, . , Yates, . , Park, . , Dorward, . (2004) Improving the design of knowledge transfer strategies by understanding farmer attitudes and behaviours. Farm Management Journal , 12 pp. 17-32.
- Rehman, . , McKemey, . , Garforth, . , Huggins, . , Yates, . , Cooke, . , Tranter, . , Park, . , Dorward, . (2003) Theory of reasoned Action and its integration with economic reasoning in linking farmers' attitudes and adoption behaviour - an illustration from the analysis of the uptake of livestock technologies in the South-West of England.
- Jones, . and Tranter, . (2003) Stakeholder analysis of markets for conversion-grade organic food in the UK. pp. 38.
- Jones, . , Holt, . , Grey, . , Tranter, . (2003) UK organic farmer marketing practices and strategies.. pp. 36.
- Holt, . , Jones, . , Grey, . , Tranter, . (2003) Assessment of marketing channels for conversion-grade products. A five country comparative report. A report to the European Commission by The University of Reading. 2003.. pp. 48pp.
- Garforth, . , Rehman, . , McKemey, . , Tranter, . , Cooke, . , Yates, . , Park, . , Dorward, . (2003) Improving the design of knowledge transfer strategies by understanding farmer attitudes and behaviour.. Institute of Agricultural Management
- Garforth, . , Rehman, . , McKemey, . , Tranter, . , Cooke, . , Yates, . , Park, . , Dorward, . (2003) Improving the targeting of knowledge and technology transfer in the livestock sector by understanding farmer attitudes to behaviour..
- Bennett, . , Tranter, . , Blaney, . (2003) The value of countryside access: a contingent valuation survey of visitors to the Ridgeway National Trail in the United Kingdom.. Journal of Environmental Planning and Management , 46 pp. 659-671.
- Bailey, . , Basford, . , Penlington, . , Park, . , Keatinge, . , Rehman, . , Tranter, . , Yates, . (2003) A comparison of energy use in conventional and integrated arable farming systems in the UK. Agriculture Ecosystems & Environment , 97 (1-3). pp. 241-253. ISSN: 0167-8809 | doi: https://dx.doi.org/10.1016/s0167-8809(03)00115-4
- Wightman, P. , Eavis, R. , Batchelor, S. , Walker, K. , Bennett, R. , Carruthers, P. , Tranter, R. (1999) Comparison of rapeseed and mineral oils using Life-Cycle Assessment and Cost-Benefit Analysis. Oleagineux Corps gras Lipides , 6 pp. 384-388. ISSN: 1258-8210
- Bennett, R. , Carruthers, S. , Tranter, R. (1999) The financial performance of organic vegetable growing: case studies from southern England. Journal of Farm Management , 10 (6). pp. 307-317. ISSN: 0014-8059
- Bennett, R. , Tranter, R. , Jones, P. , Harrison-Mayfield, L. (1999) Land-use and employment impacts of BSE policy in England. Geoforum , 30 pp. 159-169. ISSN: 0016-7185
- Bailey, A. , Rehman, T. , Park, J. , Keatinge, J. , Tranter, R. (1999) Towards a method for the economic evaluation of environmental indicators in UK Integrated Arable Farming Systems. Agriculture, Ecosystems and Environment , 72 (2). pp. 145-158. ISSN: 0167-8809 | doi: https://dx.doi.org/10.1016/S0167-8809(98)00171-6
- Park, J. , Bailey, A. , Yates, C. , Keatinge, J. , Rehman, T. , Tranter, R. (1999) Do Integrated Arable Farming Systems provide a more sustainable form of agricultural production: the UK case. Journal of Farm Management , 10 (7). pp. 379-391. ISSN: 0014-8059
- Bennett, R. and Tranter, R. (1998) The dilemma concerning choice of contingent valuation willingness-to-pay elicitation format. Journal of Environmental Planning and Management , 41 pp. 253-257. ISSN: 0964-0568
- Park, J. , Farmer, P. , Bailey, A. , Keatinge, J. , Rehman, T. , Tranter, R. (1997) Integrated Arable Farming Systems and their potential uptake in the UK. Journal of Farm Management , 9 (10). pp. 483-494. ISSN: 0014-8059
- Park, J. , Bailey, A. , Keatinge, J. , Rehman, T. , Harris, D. , Tranter, R. (1996) An analytical framework for appraising Integrated Arable Farming Systems. Aspects of Applied Biology: Rotations and Cropping Systems , 47 pp. 317-325.
- Bennett, R. , Tranter, R. , Beard, N. , Jones, P. (1995) The value of footpath provision in the countryside: a case-study of public access to urban-fringe woodland. Journal of Environmental Planning and Management , 38 (3). pp. 409-418. ISSN: 0964-0568 | doi: https://dx.doi.org/10.1080/09640569512940