University of Reading cookie policy

We use cookies on reading.ac.uk to improve your experience, monitor site performance and tailor content to you

Read our cookie policy to find out how to manage your cookie settings

Dr Daniele Asioli

Program Director: BSc Food Business and Marketing (FBM)

Academic organizer of PhD Conference

Areas of interest

  • Agrifood Marketing
  • Applied Multivariate Statistics
  • Behavioural and Experimental Economics
  • Blockchain Technology in the Agrifood Chain
  • Plant and Lab-based Food Products
  • Clean Labels
  • Consumer Behaviour
  • Emerging Food Issues and Novel Food Products
  • Food Loss and Waste
  • Individual Differences
  • New Agrifood Technologies
  • New Food Product Development
  • Personal Nutrition

Postgraduate supervision

Current Doctoral Students:

Aniket Gawai: On the benefits and costs of Blockchain adoption in Agri-food supply chains: An exploratory study on stakeholders' perception and consumers' choice of blockchain-enabled shrimp supply chain in India

Dharmendra Pothuri: Understanding Consumer perception and acceptance of Clean meat and other alternate proteins in East African market

Maxwell Dzudzor: Cocoa Intensification and Land-use Change: Evidence from the Upper Guinea Forest Ecological Zone

Opeyemi Ilori: Climate Change Impacts and Adaptation Intention Among Poultry Farmers in Southwest Nigeria

I welcome enquiries and applications from prospective PhD students who are interested in working on the area of research listed above.

Teaching

Module convenor for:

  • The Food Business - AP1EF2
  • Contemporary Issues in Consumer Behaviour and Marketing - AP3EC4

Module co-convenor for:

  • Research Methods and Data Analysis - AP2EQ5

Research projects

Current projects:

  • FISH-BLOCKCHAIN: Blockchain Technology Adoption in the Fishery Supply Chain.
  • CONSUMERCHECK: New Practical Methods for Investigating Consumer Preferences in Food Studies.
  • CLEANLABEL: Consumer Preferences and Industry Implications.
  • DAIRYSUS: Consumer Valuation for Low - Carbon Emission and Low – Saturated Fat Butter.
  • FOOD WASTE and LOSS - Consumer Behaviour for Food Waste and Upcycled Foods.
  • HEALTH-SNAP: Healthy Eating by Freshly Made Personalized Snacks.
  • HI-FI BREAD: Increasing UK Dietary Fibre. The Case for the Great White British Loaf.
  • CULTUREDMEAT:  Consumer Valuation for Cultured Meat.
  • MILDSUSFRUIT: Innovative Mild Processing Tailored to Ensure Sustainable and High-Quality Organic Fruit Products.
  • PLANT-BASED EGG: Consumer Valuation for Plant-based Eggs.
  • VERTICALFARM: Consumer Valuation for Vertical Farmed Lettuce.
  • VITAMIN D EGGS: Consumer Valuation for Vitamin D fortified Eggs.

Background

Education:

  • PhD Agri-Food Economics and Policy - University of Bologna, Italy, 2009
  • MSc Food Science and Technology - University of Bologna, Italy, 2002
  • BSc Food Science and Technology - University of Bologna, Italy, 2002

Previous Academic Positions:

  • Lecturer in Consumer Studies - University of Reading, United Kingdom, 2018 - 2021
  • Visiting Lecturer - IAMZ CIHEAM, Spain, 2022
  • Visiting Lecturer - Ho Chi Minh City University of Technology, Vietnam, 2020
  • Visiting Lecturer - Norwegian University of Life Science, Norway, 2018 - 2019
  • Visiting Researcher - Nofima AS, Norway, 2018 - 2019
  • Visiting Scholar - University of Arkansas, United States, 2017
  • Marie Curie Fellow - Nofima AS, Norway, 2013 - 2017
  • Post Doc - Ca’ Foscari University of Venice, Italy, 2012
  • Post Doc - University of Bologna, Italy, 2009 - 2011
  • Visiting Scholar - University of Guelph, Canada, 2008

Websites/blogs

Personal website: https://sites.google.com/view/danieleasioli/

Publications

Loading your publications ...