Dr Daniele Asioli

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+44 (0) 118 378 5426
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Associate Professor
Program Director: BSc Food Business and Marketing (FBM)
Academic organizer of PhD Conference
Areas of interest
- Agrifood Marketing
- Applied Multivariate Statistics
- Behavioural and Experimental Economics
- Blockchain Technology in the Agrifood Chain
- Plant and Lab-based Food Products
- Clean Labels
- Consumer Behaviour
- Emerging Food Issues and Novel Food Products
- Food Loss and Waste
- Individual Differences
- New Agrifood Technologies
- New Food Product Development
- Personal Nutrition
Postgraduate supervision
Current Doctoral Students:
Aniket Gawai: On the benefits and costs of Blockchain adoption in Agri-food supply chains: An exploratory study on stakeholders' perception and consumers' choice of blockchain-enabled shrimp supply chain in India
Dharmendra Pothuri: Understanding Consumer perception and acceptance of Clean meat and other alternate proteins in East African market
Maxwell Dzudzor: Cocoa Intensification and Land-use Change: Evidence from the Upper Guinea Forest Ecological Zone
Opeyemi Ilori: Climate Change Impacts and Adaptation Intention Among Poultry Farmers in Southwest Nigeria
I welcome enquiries and applications from prospective PhD students who are interested in working on the area of research listed above.
Teaching
Module convenor for:
- The Food Business - AP1EF2
- Contemporary Issues in Consumer Behaviour and Marketing - AP3EC4
Module co-convenor for:
- Research Methods and Data Analysis - AP2EQ5
Research projects
Current projects:
- FISH-BLOCKCHAIN: Blockchain Technology Adoption in the Fishery Supply Chain.
- CONSUMERCHECK: New Practical Methods for Investigating Consumer Preferences in Food Studies.
- CLEANLABEL: Consumer Preferences and Industry Implications.
- DAIRYSUS: Consumer Valuation for Low - Carbon Emission and Low – Saturated Fat Butter.
- FOOD WASTE and LOSS - Consumer Behaviour for Food Waste and Upcycled Foods.
- HEALTH-SNAP: Healthy Eating by Freshly Made Personalized Snacks.
- HI-FI BREAD: Increasing UK Dietary Fibre. The Case for the Great White British Loaf.
- CULTUREDMEAT: Consumer Valuation for Cultured Meat.
- MILDSUSFRUIT: Innovative Mild Processing Tailored to Ensure Sustainable and High-Quality Organic Fruit Products.
- PLANT-BASED EGG: Consumer Valuation for Plant-based Eggs.
- VERTICALFARM: Consumer Valuation for Vertical Farmed Lettuce.
- VITAMIN D EGGS: Consumer Valuation for Vitamin D fortified Eggs.
Background
Education:
- PhD Agri-Food Economics and Policy - University of Bologna, Italy, 2009
- MSc Food Science and Technology - University of Bologna, Italy, 2002
- BSc Food Science and Technology - University of Bologna, Italy, 2002
Previous Academic Positions:
- Lecturer in Consumer Studies - University of Reading, United Kingdom, 2018 - 2021
- Visiting Lecturer - IAMZ CIHEAM, Spain, 2022
- Visiting Lecturer - Ho Chi Minh City University of Technology, Vietnam, 2020
- Visiting Lecturer - Norwegian University of Life Science, Norway, 2018 - 2019
- Visiting Researcher - Nofima AS, Norway, 2018 - 2019
- Visiting Scholar - University of Arkansas, United States, 2017
- Marie Curie Fellow - Nofima AS, Norway, 2013 - 2017
- Post Doc - Ca’ Foscari University of Venice, Italy, 2012
- Post Doc - University of Bologna, Italy, 2009 - 2011
- Visiting Scholar - University of Guelph, Canada, 2008
Websites/blogs
Personal website: https://sites.google.com/view/danieleasioli/Publications
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Walter, P.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Balcombe, K. (2023) Consumer food waste decisions in British and Thai consumers: a vignette approach. Q Open , 3 (2). ISSN: 2633-9048 | doi: https://dx.doi.org/10.1093/qopen/qoad020
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Walter, P.
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Asioli, D.
ORCID: 0000-0003-2274-8450 (2023) British and Thai consumer plate waste behaviour: a qualitative comparison. Food and Applied Bioscience Journal , 11 (1). ISSN: 2286-8615
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Nguyen, Q.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Varela, P. , Næs, T. (2023) Comparison of different ways of handling consumer segments using L-shape data. Journal of Sensory Studies ISSN: 1745-459X | doi: https://dx.doi.org/10.1111/joss.12836
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Zhou, X. , Halmemies-Beauchet-Filleau, A. , Vanhatalo, A. , Givens, I. , Rondoni, A. , Turpeinen, A. (2023) Consumers’ valuation for low-carbon emission and low-saturated fat butter. Food Quality and Preference , 108 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2023.104859
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Aschemann-Witzel, J.
ORCID: 0000-0002-6737-3659 , Asioli, D.
ORCID: 0000-0003-2274-8450 , Banovic, M. , Angela Perito, M. , Odile Peschel, A. , Stancu, V. (2023) Defining upcycled food: the dual role of upcycling in reducing food loss and waste. Trends in Food Science & Technology , 132 pp. 132-137. ISSN: 0924-2244 | doi: https://dx.doi.org/10.1016/j.tifs.2023.01.001
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Banovic, M. , Barone, A. , Grasso, S. , Nayga, R. (2023) European consumers' valuation for hybrid meat: does information matter?. Applied Economic Perspectives and Policy , 45 (1). pp. 44-62. ISSN: 2040-5804 | doi: https://dx.doi.org/10.1002/aepp.13283
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Fuentes-Pila, J. , Alarcón, S. , Han, J. , Liu, J. , Hocquette, J. , Nayga, R. (2022) Consumers’ valuation of cultured beef burger: a multi-country investigation using choice experiments. Food Policy , 112 ISSN: 0306-9192 | doi: https://dx.doi.org/10.1016/j.foodpol.2022.102376
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Aschemann-Witzel, J.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Banovic, M. , Perito, M. , Peschel, A. (2022) Communicating upcycled foods: frugality framing supports acceptance of sustainable product innovations. Food Quality and Preference , 100 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2022.104596
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Grasso, S.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Smith, R.
ORCID: 0000-0002-1546-3847 (2022) Consumer co-creation of hybrid meat products: a cross-country European survey. Food Quality and Preference , 100 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2022.104586
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Bazzani, C. , Nayga Jr, R. (2022) Are consumers willing to pay for in‐vitro meat? An investigation of naming effects. Journal of Agricultural Economics , 73 (2). pp. 356-375. ISSN: 0021-857X | doi: https://dx.doi.org/10.1111/1477-9552.12467
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Banovic, M.
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Barone, A.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Grasso, S. (2022) Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products. Food Quality and Preference , 96 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2021.104440
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Nguyen, Q. , Varela, P. , Næs, T. (2022) Comparison of different ways of handling L-shaped data for integrating sensory and consumer information. Food Quality and Preference , 96 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2021.104426
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Rondoni, A.
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Millan, E.
ORCID: 0000-0002-2421-2855 , Asioli, D.
ORCID: 0000-0003-2274-8450 (2022) Plant-based eggs: views of industry practitioners and experts. Journal of International Food & Agribusiness Marketing , 34 (5). pp. 564-587. ISSN: 1528-6983 | doi: https://dx.doi.org/10.1080/08974438.2021.1915222
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Rao, Y.
ORCID: 0000-0003-2274-8450 , Asioli, D.
ORCID: 0000-0003-2274-8450 , Shaosheng, J. , Nayga, R. (2021) Consumers’ valuation for cultured meat: a multi-city choice experiment in China. AAEA Meeting | doi: https://dx.doi.org/10.22004/ag.econ.313957
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Fuentes-Pila, J. , Alarcón, S. , Han, J. , Liu, J. , Hocquette, J. , Snell, H. , Nayga, R. (2021) European consumer valuation for cultured beef burger: a multi-country investigation using choice experiments. | doi: https://dx.doi.org/10.22004/ag.econ.312687
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Rondoni, A.
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Grebitus, C.
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Millan, E.
ORCID: 0000-0002-2421-2855 , Asioli, D.
ORCID: 0000-0003-2274-8450 (2021) Exploring consumers’ perceptions of plant-based eggs using concept mapping and semantic network analysis. Food Quality and Preference , 94 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2021.104327
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Rondoni, A.
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Millan, E.
ORCID: 0000-0002-2421-2855 , Asioli, D.
ORCID: 0000-0003-2274-8450 (2021) Consumers’ preferences for intrinsic and extrinsic product attributes of plant-based eggs: an exploratory study in the United Kingdom and Italy. British Food Journal , 123 (11). pp. 3704-3725. ISSN: 0007-070X | doi: https://dx.doi.org/10.1108/BFJ-11-2020-1054
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Barone, A.
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Banovic, M.
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Wallace, E. , Ruiz-Capillas, C. , Grasso, S. (2021) The usual suspect: how to co-create healthier meat products. Food Research International ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2021.110304
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Asioli, D.
ORCID: 0000-0003-2274-8450 and Grasso, S. (2021) Do consumers value food products containing upcycled ingredients? The effect of nutritional and environmental information. Food Quality and Preference , 91 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2021.104194
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Asioli, D.
ORCID: 0000-0003-2274-8450 , Mignani, A. , Alfnes, F. (2021) Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms. Agribusiness , 37 (2). pp. 215-234. ISSN: 0742-4477 | doi: https://dx.doi.org/10.1002/agr.21668
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Rondoni, A.
ORCID: 0000-0003-1514-1247 , Asioli, D.
ORCID: 0000-0003-2274-8450 , Millan, E.
ORCID: 0000-0002-2421-2855 (2020) Consumer behaviour, perceptions, and preferences towards eggs: a review of the literature and discussion of industry implications. Trends in Food Science & Technology , 106 pp. 391-401. ISSN: 0924-2244 | doi: https://dx.doi.org/10.1016/j.tifs.2020.10.038
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Grasso, S.
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Asioli, D.
ORCID: 0000-0003-2274-8450 (2020) Consumer preferences for upcycled ingredients: a case study with biscuits. Food Quality and Preference , 84 ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2020.103951
- Asioli, D. , Aschemann-Witzel, J. , Nayga, R. (2020) Sustainability-related food labels. Annual Review of Resource Economics , 12 ISSN: 1941-1340 | doi: https://dx.doi.org/10.1146/annurev-resource-100518-094103
- Almli, V. , Asioli, D. , Rocha, C. (2019) Organic consumer choices for nutrient labels on dried strawberries among different health attitude segments in Norway, Romania, and Turkey. Nutrients , 11 (12). ISSN: 2072-6643 | doi: https://dx.doi.org/10.3390/nu11122951
- Pinpart, P. , Asioli, D. , Balcombe, K. (2019) Investigating consumer food waste decisions: a cross-country comparison between Thailand and the United Kingdom. pp. 1-33.
- Asioli, D. , Rocha, C. , Wongprawmas, R. , Popa, M. , Gogus, F. , Almli, V. (2019) Microwave-dried or air-dried? Consumers' stated preferences and attitudes for organic dried strawberries. A multi-country investigation in Europe. Food Research International , 120 pp. 763-775. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2018.11.037
- Asioli, D. , Bazzani, C. , Nayga, R. (2018) Consumers’ valuation for lab produced meat: an investigation of naming effects.
- Asioli, D. , Wongprawns, R. , Pignatti, E. , Canavari, M. (2018) Can information affect sensory perceptions? Evidence from a survey on Italian organic food consumers. AIMS Agriculture and Food , 3 (3). pp. 327-344. ISSN: 2471-2086 | doi: https://dx.doi.org/10.3934/agrfood.2018.3.327
- Asioli, D. , Berget, I. , Næs, T. (2018) Comparison of different clustering methods for investigating, individual differences using choice experiments. Food Research International , 111 pp. 371-378. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2018.05.029
- Pomarici, E. , Asioli, D. , Vecchio, R. , Næs, T. (2018) Young consumers’ preferences for water-saving wines: an experimental study. Wine Economics and Policy , 7 (1). pp. 65-76. ISSN: 2212-9774 | doi: https://dx.doi.org/10.1016/j.wep.2018.02.002
- Asioli, D. , Varela, P. , Hersleth, M. , Almli, V. , Olsen, N. , Næs, T. (2017) A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies. Food Quality and Preference , 56 (B). pp. 266 - 273. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2016.03.015
- Varela, P. , Berget, I. , Hersleth, M. , Carlehög, M. , Asioli, D. , Næs, T. (2017) Projective mapping based on choice or preference: an affective approach to projective mapping. Food Research International , 100 (Part 2). pp. 241 - 251. ISSN: 0963-9969
- Asioli, D. , Aschemann-Witzel, J. , Caputo, V. , Vecchio, R. , Annunziata, A. , Naes, T. , Varela, P. (2017) Making sense of the “clean label” trends: a review of consumer food choice behavior and discussion of industry implications. Food Research International , 99 (1). pp. 58-71. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2017.07.022
- Bazzani, C. , Asioli, D. , Canavari, M. , Gozzoli, E. (2016) Consumer perceptions and attitudes towards farmers' markets: the case of a slow food "Earth Market". Economia Agro-alimentare , 18 (3). pp. 283-305. ISSN: 1972-4802 | doi: https://dx.doi.org/10.3280/ECAG2016-003003
- Boeker, A. and Asioli, D. (2016) Could there be unintended effects of government support for seafood traceability implementation on business planning? Results of a survey among Italian fishery businesses. Journal of FisheriesSciences.com , 10 (3). pp. 66-76. ISSN: 1307-234X
- Hemmerling, S. , Asioli, D. , Spiller, A. (2016) Core organic taste: preferences for naturalness-related sensory attributes of organic food among European consumers. Journal of Food Products Marketing , 22 (7). pp. 824-850. ISSN: 1045-4446 | doi: https://dx.doi.org/10.1080/10454446.2015.1121428
- Asioli, D. , Canavari, M. , Malaguti, L. , Mignani, C. (2016) Fruit branding: exploring factors affecting adoption of the new pear cultivar ‘Angelys’ in Italian large retail. International Journal of Fruit Science , 16 (3). pp. 284-300. ISSN: 1553-8621 | doi: https://dx.doi.org/10.1080/15538362.2015.1108894
- Asioli, D. , Næs, T. , Øvrum, A. , Almli, V. (2016) Comparison of rating-based and choice-based conjoint analysis models. A case study based on preferences for iced coffee in Norway. Food Quality and Preference , 48 (Part A). pp. 174 - 184. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2015.09.007
- Asioli, D. , Almli, V. , Næs, T. (2016) Comparison of two different strategies for investigating individual differences among consumers in choice experiments. A case study based on preferences for iced coffee in Norway. Food Quality and Preference , 54 pp. 79 - 89. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2016.07.005
- Asioli, D. , Canavari, M. , Pignatti, E. , Obermowe, T. , Sidali, K. , Vogt, C. , Spiller, A. (2014) Sensory experiences and expectations of Italian and German organic consumers. Journal of International Food & Agribusiness Marketing , 26 (1). pp. 13-27. ISSN: 1528-6983 | doi: https://dx.doi.org/10.1080/08974438.2012.755718
- Asioli, D. , Næs, T. , Granli, B. , Almli, V. (2014) Consumer preferences for iced coffee determined by conjoint analysis: an exploratory study with Norwegian consumers. International Journal of Food Science & Technology , 49 (6). pp. 1565-1571. | doi: https://dx.doi.org/10.1111/ijfs.12485
- Asioli, D. , Boecker, A. , Canavari, M. (2014) On the linkages between traceability levels and expected and actual traceability costs and benefits in the Italian fishery supply chain. Food Control , 46 pp. 10 - 17. ISSN: 0956-7135 | doi: https://dx.doi.org/10.1016/j.foodcont.2014.04.048
- Asioli, D. , Pignatti, E. , Canavari, M. (2012) Sensory attributes and marketing: an exploration of Italian organic producers’ perspective. Die Bodenkultur , 63 (2/3). pp. 7-16.
- Wongprawmas, R. , Canavari, M. , Haas, R. , Asioli, D. (2012) Gatekeepers' perceptions of Thai Geographical Indication products in Europe. Journal of International Food & Agribusiness Marketing , 24 (3). pp. 185-200. ISSN: 1528-6983 | doi: https://dx.doi.org/10.1080/08974438.2012.691790
- Asioli, D. , Canavari, M. , Castellini, A. , de Magistris, T. , Gottardi, F. , Lombardi, P. , Pignatti, E. , Spadoni, R. (2011) The role of sensory attributes in marketing organic food: findings from a qualitative study of Italian consumers. Journal of Food Distribution Research , 42 (1). pp. 16-21. ISSN: 0047-245X
- Hingley, M. , Mikkola, M. , Canavari, M. , Asioli, D. (2011) Local and sustainable food supply: the role of European retail consumer co-operatives. International Journal on Food System Dynamics , 2 (4). ISSN: 1869-6945
- Asioli, D. , Boecker, A. , Canavari, M. (2011) Perceived traceability costs and benefits in the Italian fisheries supply chain. International Journal on Food System Dynamics , 2 (4). pp. 340-356. ISSN: 1869-6945