Dr Daniele Asioli
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+44 (0) 118 378 5426
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Associate Professor
Program Director: BSc Food Business and Marketing (FBM)
Academic organizer of PhD Conference
Areas of interest
- Agrifood Marketing
- Applied Multivariate Statistics
- Behavioural and Experimental Economics
- Blockchain Technology in the Agrifood Chain
- Plant and Lab-based Food Products
- Clean Labels
- Consumer Behaviour
- Emerging Food Issues and Novel Food Products
- Food Loss and Waste
- Individual Differences
- New Agrifood Technologies
- New Food Product Development
- Personal Nutrition
Postgraduate supervision
Current Doctoral Students:
Aniket Gawai: On the benefits and costs of Blockchain adoption in Agri-food supply chains: An exploratory study on stakeholders' perception and consumers' choice of blockchain-enabled shrimp supply chain in India
Dharmendra Pothuri: Understanding Consumer perception and acceptance of Clean meat and other alternate proteins in East African market
Maxwell Dzudzor: Cocoa Intensification and Land-use Change: Evidence from the Upper Guinea Forest Ecological Zone
Opeyemi Ilori: Climate Change Impacts and Adaptation Intention Among Poultry Farmers in Southwest Nigeria
I welcome enquiries and applications from prospective PhD students who are interested in working on the area of research listed above.
Teaching
Module convenor for:
- The Food Business - AP1EF2
- Contemporary Issues in Consumer Behaviour and Marketing - AP3EC4
Module co-convenor for:
- Research Methods and Data Analysis - AP2EQ5
Research projects
Current projects:
- FISH-BLOCKCHAIN: Blockchain Technology Adoption in the Fishery Supply Chain.
- CONSUMERCHECK: New Practical Methods for Investigating Consumer Preferences in Food Studies.
- CLEANLABEL: Consumer Preferences and Industry Implications.
- DAIRYSUS: Consumer Valuation for Low - Carbon Emission and Low – Saturated Fat Butter.
- FOOD WASTE and LOSS - Consumer Behaviour for Food Waste and Upcycled Foods.
- HEALTH-SNAP: Healthy Eating by Freshly Made Personalized Snacks.
- HI-FI BREAD: Increasing UK Dietary Fibre. The Case for the Great White British Loaf.
- CULTUREDMEAT: Consumer Valuation for Cultured Meat.
- MILDSUSFRUIT: Innovative Mild Processing Tailored to Ensure Sustainable and High-Quality Organic Fruit Products.
- PLANT-BASED EGG: Consumer Valuation for Plant-based Eggs.
- VERTICALFARM: Consumer Valuation for Vertical Farmed Lettuce.
- VITAMIN D EGGS: Consumer Valuation for Vitamin D fortified Eggs.
Background
Education:
- PhD Agri-Food Economics and Policy - University of Bologna, Italy, 2009
- MSc Food Science and Technology - University of Bologna, Italy, 2002
- BSc Food Science and Technology - University of Bologna, Italy, 2002
Previous Academic Positions:
- Lecturer in Consumer Studies - University of Reading, United Kingdom, 2018 - 2021
- Visiting Lecturer - IAMZ CIHEAM, Spain, 2022
- Visiting Lecturer - Ho Chi Minh City University of Technology, Vietnam, 2020
- Visiting Lecturer - Norwegian University of Life Science, Norway, 2018 - 2019
- Visiting Researcher - Nofima AS, Norway, 2018 - 2019
- Visiting Scholar - University of Arkansas, United States, 2017
- Marie Curie Fellow - Nofima AS, Norway, 2013 - 2017
- Post Doc - Ca’ Foscari University of Venice, Italy, 2012
- Post Doc - University of Bologna, Italy, 2009 - 2011
- Visiting Scholar - University of Guelph, Canada, 2008
Websites/blogs
Personal website: https://sites.google.com/view/danieleasioli/Publications
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Walter, P.
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Asioli, D.
ORCID: 0000-0003-2274-8450
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Balcombe, K.
(2023)
Consumer food waste decisions in British and Thai consumers: a vignette approach.
Q Open
, 3
(2).
ISSN:
2633-9048
|
doi:
https://dx.doi.org/10.1093/qopen/qoad020
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Walter, P.
and
Asioli, D.
ORCID: 0000-0003-2274-8450
(2023)
British and Thai consumer plate waste behaviour: a qualitative comparison.
Food and Applied Bioscience Journal
, 11
(1).
ISSN:
2286-8615
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Nguyen, Q.
,
Asioli, D.
ORCID: 0000-0003-2274-8450
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Varela, P.
,
Næs, T.
(2023)
Comparison of different ways of handling consumer segments using L-shape data.
Journal of Sensory Studies
ISSN:
1745-459X
|
doi:
https://dx.doi.org/10.1111/joss.12836
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Zhou, X.
,
Halmemies-Beauchet-Filleau, A.
,
Vanhatalo, A.
,
Givens, I.
,
Rondoni, A.
,
Turpeinen, A.
(2023)
Consumers’ valuation for low-carbon emission and low-saturated fat butter.
Food Quality and Preference
, 108
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2023.104859
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Aschemann-Witzel, J.
ORCID: 0000-0002-6737-3659
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Banovic, M.
,
Angela Perito, M.
,
Odile Peschel, A.
,
Stancu, V.
(2023)
Defining upcycled food: the dual role of upcycling in reducing food loss and waste.
Trends in Food Science & Technology
, 132
pp.
132-137.
ISSN:
0924-2244
|
doi:
https://dx.doi.org/10.1016/j.tifs.2023.01.001
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Banovic, M.
,
Barone, A.
,
Grasso, S.
,
Nayga, R.
(2023)
European consumers' valuation for hybrid meat: does information matter?.
Applied Economic Perspectives and Policy
, 45
(1).
pp.
44-62.
ISSN:
2040-5804
|
doi:
https://dx.doi.org/10.1002/aepp.13283
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Fuentes-Pila, J.
,
Alarcón, S.
,
Han, J.
,
Liu, J.
,
Hocquette, J.
,
Nayga, R.
(2022)
Consumers’ valuation of cultured beef burger: a multi-country investigation using choice experiments.
Food Policy
, 112
ISSN:
0306-9192
|
doi:
https://dx.doi.org/10.1016/j.foodpol.2022.102376
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Aschemann-Witzel, J.
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Banovic, M.
,
Perito, M.
,
Peschel, A.
(2022)
Communicating upcycled foods: frugality framing supports acceptance of sustainable product innovations.
Food Quality and Preference
, 100
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2022.104596
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Grasso, S.
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Smith, R.
ORCID: 0000-0002-1546-3847
(2022)
Consumer co-creation of hybrid meat products: a cross-country European survey.
Food Quality and Preference
, 100
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2022.104586
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Bazzani, C.
,
Nayga Jr, R.
(2022)
Are consumers willing to pay for in‐vitro meat? An investigation of naming effects.
Journal of Agricultural Economics
, 73
(2).
pp.
356-375.
ISSN:
0021-857X
|
doi:
https://dx.doi.org/10.1111/1477-9552.12467
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Banovic, M.
,
Barone, A.
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Grasso, S.
(2022)
Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products.
Food Quality and Preference
, 96
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2021.104440
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Nguyen, Q.
,
Varela, P.
,
Næs, T.
(2022)
Comparison of different ways of handling L-shaped data for integrating sensory and consumer information.
Food Quality and Preference
, 96
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2021.104426
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Rondoni, A.
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Millan, E.
ORCID: 0000-0002-2421-2855
,
Asioli, D.
ORCID: 0000-0003-2274-8450
(2022)
Plant-based eggs: views of industry practitioners and experts.
Journal of International Food & Agribusiness Marketing
, 34
(5).
pp.
564-587.
ISSN:
1528-6983
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doi:
https://dx.doi.org/10.1080/08974438.2021.1915222
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Rao, Y.
ORCID: 0000-0003-2274-8450
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Shaosheng, J.
,
Nayga, R.
(2021)
Consumers’ valuation for cultured meat: a multi-city choice experiment in China.
AAEA Meeting
|
doi:
https://dx.doi.org/10.22004/ag.econ.313957
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Fuentes-Pila, J.
,
Alarcón, S.
,
Han, J.
,
Liu, J.
,
Hocquette, J.
,
Snell, H.
,
Nayga, R.
(2021)
European consumer valuation for cultured beef burger:
a multi-country investigation using choice experiments.
|
doi:
https://dx.doi.org/10.22004/ag.econ.312687
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Rondoni, A.
,
Grebitus, C.
,
Millan, E.
ORCID: 0000-0002-2421-2855
,
Asioli, D.
ORCID: 0000-0003-2274-8450
(2021)
Exploring consumers’ perceptions of plant-based eggs using concept mapping and semantic network analysis.
Food Quality and Preference
, 94
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2021.104327
-
Rondoni, A.
,
Millan, E.
ORCID: 0000-0002-2421-2855
,
Asioli, D.
ORCID: 0000-0003-2274-8450
(2021)
Consumers’ preferences for intrinsic and extrinsic product attributes of plant-based eggs: an exploratory study in the United Kingdom and Italy.
British Food Journal
, 123
(11).
pp.
3704-3725.
ISSN:
0007-070X
|
doi:
https://dx.doi.org/10.1108/BFJ-11-2020-1054
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Barone, A.
,
Banovic, M.
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Wallace, E.
,
Ruiz-Capillas, C.
,
Grasso, S.
(2021)
The usual suspect: how to co-create healthier meat products.
Food Research International
ISSN:
0963-9969
|
doi:
https://dx.doi.org/10.1016/j.foodres.2021.110304
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Asioli, D.
ORCID: 0000-0003-2274-8450
and
Grasso, S.
(2021)
Do consumers value food products containing upcycled ingredients? The effect of nutritional and environmental information.
Food Quality and Preference
, 91
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2021.104194
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Asioli, D.
ORCID: 0000-0003-2274-8450
,
Mignani, A.
,
Alfnes, F.
(2021)
Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms.
Agribusiness
, 37
(2).
pp.
215-234.
ISSN:
0742-4477
|
doi:
https://dx.doi.org/10.1002/agr.21668
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Rondoni, A.
ORCID: 0000-0003-1514-1247
,
Asioli, D.
ORCID: 0000-0003-2274-8450
,
Millan, E.
ORCID: 0000-0002-2421-2855
(2020)
Consumer behaviour, perceptions, and preferences towards eggs: a review of the literature and discussion of industry implications.
Trends in Food Science & Technology
, 106
pp.
391-401.
ISSN:
0924-2244
|
doi:
https://dx.doi.org/10.1016/j.tifs.2020.10.038
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Grasso, S.
and
Asioli, D.
ORCID: 0000-0003-2274-8450
(2020)
Consumer preferences for upcycled ingredients: a case study with biscuits.
Food Quality and Preference
, 84
ISSN:
0950-3293
|
doi:
https://dx.doi.org/10.1016/j.foodqual.2020.103951
- Asioli, D. , Aschemann-Witzel, J. , Nayga, R. (2020) Sustainability-related food labels. Annual Review of Resource Economics , 12 ISSN: 1941-1340 | doi: https://dx.doi.org/10.1146/annurev-resource-100518-094103
- Almli, V. , Asioli, D. , Rocha, C. (2019) Organic consumer choices for nutrient labels on dried strawberries among different health attitude segments in Norway, Romania, and Turkey. Nutrients , 11 (12). ISSN: 2072-6643 | doi: https://dx.doi.org/10.3390/nu11122951
- Pinpart, P. , Asioli, D. , Balcombe, K. (2019) Investigating consumer food waste decisions: a cross-country comparison between Thailand and the United Kingdom. pp. 1-33.
- Asioli, D. , Rocha, C. , Wongprawmas, R. , Popa, M. , Gogus, F. , Almli, V. (2019) Microwave-dried or air-dried? Consumers' stated preferences and attitudes for organic dried strawberries. A multi-country investigation in Europe. Food Research International , 120 pp. 763-775. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2018.11.037
- Asioli, D. , Bazzani, C. , Nayga, R. (2018) Consumers’ valuation for lab produced meat: an investigation of naming effects.
- Asioli, D. , Wongprawns, R. , Pignatti, E. , Canavari, M. (2018) Can information affect sensory perceptions? Evidence from a survey on Italian organic food consumers. AIMS Agriculture and Food , 3 (3). pp. 327-344. ISSN: 2471-2086 | doi: https://dx.doi.org/10.3934/agrfood.2018.3.327
- Asioli, D. , Berget, I. , Næs, T. (2018) Comparison of different clustering methods for investigating, individual differences using choice experiments. Food Research International , 111 pp. 371-378. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2018.05.029
- Pomarici, E. , Asioli, D. , Vecchio, R. , Næs, T. (2018) Young consumers’ preferences for water-saving wines: an experimental study. Wine Economics and Policy , 7 (1). pp. 65-76. ISSN: 2212-9774 | doi: https://dx.doi.org/10.1016/j.wep.2018.02.002
- Asioli, D. , Varela, P. , Hersleth, M. , Almli, V. , Olsen, N. , Næs, T. (2017) A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies. Food Quality and Preference , 56 (B). pp. 266 - 273. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2016.03.015
- Varela, P. , Berget, I. , Hersleth, M. , Carlehög, M. , Asioli, D. , Næs, T. (2017) Projective mapping based on choice or preference: an affective approach to projective mapping. Food Research International , 100 (Part 2). pp. 241 - 251. ISSN: 0963-9969
- Asioli, D. , Aschemann-Witzel, J. , Caputo, V. , Vecchio, R. , Annunziata, A. , Naes, T. , Varela, P. (2017) Making sense of the “clean label” trends: a review of consumer food choice behavior and discussion of industry implications. Food Research International , 99 (1). pp. 58-71. ISSN: 0963-9969 | doi: https://dx.doi.org/10.1016/j.foodres.2017.07.022
- Bazzani, C. , Asioli, D. , Canavari, M. , Gozzoli, E. (2016) Consumer perceptions and attitudes towards farmers' markets: the case of a slow food "Earth Market". Economia Agro-alimentare , 18 (3). pp. 283-305. ISSN: 1972-4802 | doi: https://dx.doi.org/10.3280/ECAG2016-003003
- Boeker, A. and Asioli, D. (2016) Could there be unintended effects of government support for seafood traceability implementation on business planning? Results of a survey among Italian fishery businesses. Journal of FisheriesSciences.com , 10 (3). pp. 66-76. ISSN: 1307-234X
- Hemmerling, S. , Asioli, D. , Spiller, A. (2016) Core organic taste: preferences for naturalness-related sensory attributes of organic food among European consumers. Journal of Food Products Marketing , 22 (7). pp. 824-850. ISSN: 1045-4446 | doi: https://dx.doi.org/10.1080/10454446.2015.1121428
- Asioli, D. , Canavari, M. , Malaguti, L. , Mignani, C. (2016) Fruit branding: exploring factors affecting adoption of the new pear cultivar ‘Angelys’ in Italian large retail. International Journal of Fruit Science , 16 (3). pp. 284-300. ISSN: 1553-8621 | doi: https://dx.doi.org/10.1080/15538362.2015.1108894
- Asioli, D. , Næs, T. , Øvrum, A. , Almli, V. (2016) Comparison of rating-based and choice-based conjoint analysis models. A case study based on preferences for iced coffee in Norway. Food Quality and Preference , 48 (Part A). pp. 174 - 184. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2015.09.007
- Asioli, D. , Almli, V. , Næs, T. (2016) Comparison of two different strategies for investigating individual differences among consumers in choice experiments. A case study based on preferences for iced coffee in Norway. Food Quality and Preference , 54 pp. 79 - 89. ISSN: 0950-3293 | doi: https://dx.doi.org/10.1016/j.foodqual.2016.07.005
- Asioli, D. , Canavari, M. , Pignatti, E. , Obermowe, T. , Sidali, K. , Vogt, C. , Spiller, A. (2014) Sensory experiences and expectations of Italian and German organic consumers. Journal of International Food & Agribusiness Marketing , 26 (1). pp. 13-27. ISSN: 1528-6983 | doi: https://dx.doi.org/10.1080/08974438.2012.755718
- Asioli, D. , Næs, T. , Granli, B. , Almli, V. (2014) Consumer preferences for iced coffee determined by conjoint analysis: an exploratory study with Norwegian consumers. International Journal of Food Science & Technology , 49 (6). pp. 1565-1571. | doi: https://dx.doi.org/10.1111/ijfs.12485
- Asioli, D. , Boecker, A. , Canavari, M. (2014) On the linkages between traceability levels and expected and actual traceability costs and benefits in the Italian fishery supply chain. Food Control , 46 pp. 10 - 17. ISSN: 0956-7135 | doi: https://dx.doi.org/10.1016/j.foodcont.2014.04.048
- Asioli, D. , Pignatti, E. , Canavari, M. (2012) Sensory attributes and marketing: an exploration of Italian organic producers’ perspective. Die Bodenkultur , 63 (2/3). pp. 7-16.
- Wongprawmas, R. , Canavari, M. , Haas, R. , Asioli, D. (2012) Gatekeepers' perceptions of Thai Geographical Indication products in Europe. Journal of International Food & Agribusiness Marketing , 24 (3). pp. 185-200. ISSN: 1528-6983 | doi: https://dx.doi.org/10.1080/08974438.2012.691790
- Asioli, D. , Canavari, M. , Castellini, A. , de Magistris, T. , Gottardi, F. , Lombardi, P. , Pignatti, E. , Spadoni, R. (2011) The role of sensory attributes in marketing organic food: findings from a qualitative study of Italian consumers. Journal of Food Distribution Research , 42 (1). pp. 16-21. ISSN: 0047-245X
- Hingley, M. , Mikkola, M. , Canavari, M. , Asioli, D. (2011) Local and sustainable food supply: the role of European retail consumer co-operatives. International Journal on Food System Dynamics , 2 (4). ISSN: 1869-6945
- Asioli, D. , Boecker, A. , Canavari, M. (2011) Perceived traceability costs and benefits in the Italian fisheries supply chain. International Journal on Food System Dynamics , 2 (4). pp. 340-356. ISSN: 1869-6945