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Dr Daniele Asioli

Program Director: BSc Food Business and Marketing (FBM)

Academic organizer of PhD Conference

Areas of interest

  • Agrifood Marketing
  • Applied Multivariate Statistics
  • Behavioural and Experimental Economics
  • Blockchain Technology in the Agrifood Chain
  • Plant and Lab-based Food Products
  • Clean Labels
  • Consumer Behaviour
  • Emerging Food Issues and Novel Food Products
  • Food Loss and Waste
  • Individual Differences
  • New Agrifood Technologies
  • New Food Product Development
  • Personal Nutrition

Postgraduate supervision

Current Doctoral Students:

Aniket Gawai: On the benefits and costs of Blockchain adoption in Agri-food supply chains: An exploratory study on stakeholders' perception and consumers' choice of blockchain-enabled shrimp supply chain in India

Dharmendra Pothuri: Understanding Consumer perception and acceptance of Clean meat and other alternate proteins in East African market

Maxwell Dzudzor: Cocoa Intensification and Land-use Change: Evidence from the Upper Guinea Forest Ecological Zone

Opeyemi Ilori: Climate Change Impacts and Adaptation Intention Among Poultry Farmers in Southwest Nigeria

I welcome enquiries and applications from prospective PhD students who are interested in working on the area of research listed above.


Module convenor for:

  • The Food Business - AP1EF2
  • Contemporary Issues in Consumer Behaviour and Marketing - AP3EC4

Module co-convenor for:

  • Research Methods and Data Analysis - AP2EQ5

Research projects

Current projects:

  • FISH-BLOCKCHAIN: Blockchain Technology Adoption in the Fishery Supply Chain.
  • CONSUMERCHECK: New Practical Methods for Investigating Consumer Preferences in Food Studies.
  • CLEANLABEL: Consumer Preferences and Industry Implications.
  • DAIRYSUS: Consumer Valuation for Low - Carbon Emission and Low – Saturated Fat Butter.
  • FOOD WASTE and LOSS - Consumer Behaviour for Food Waste and Upcycled Foods.
  • HEALTH-SNAP: Healthy Eating by Freshly Made Personalized Snacks.
  • HI-FI BREAD: Increasing UK Dietary Fibre. The Case for the Great White British Loaf.
  • CULTUREDMEAT:  Consumer Valuation for Cultured Meat.
  • MILDSUSFRUIT: Innovative Mild Processing Tailored to Ensure Sustainable and High-Quality Organic Fruit Products.
  • PLANT-BASED EGG: Consumer Valuation for Plant-based Eggs.
  • VERTICALFARM: Consumer Valuation for Vertical Farmed Lettuce.
  • VITAMIN D EGGS: Consumer Valuation for Vitamin D fortified Eggs.



  • PhD Agri-Food Economics and Policy - University of Bologna, Italy, 2009
  • MSc Food Science and Technology - University of Bologna, Italy, 2002
  • BSc Food Science and Technology - University of Bologna, Italy, 2002

Previous Academic Positions:

  • Lecturer in Consumer Studies - University of Reading, United Kingdom, 2018 - 2021
  • Visiting Lecturer - IAMZ CIHEAM, Spain, 2022
  • Visiting Lecturer - Ho Chi Minh City University of Technology, Vietnam, 2020
  • Visiting Lecturer - Norwegian University of Life Science, Norway, 2018 - 2019
  • Visiting Researcher - Nofima AS, Norway, 2018 - 2019
  • Visiting Scholar - University of Arkansas, United States, 2017
  • Marie Curie Fellow - Nofima AS, Norway, 2013 - 2017
  • Post Doc - Ca’ Foscari University of Venice, Italy, 2012
  • Post Doc - University of Bologna, Italy, 2009 - 2011
  • Visiting Scholar - University of Guelph, Canada, 2008


Personal website:


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