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Daniele Asioli

Photograph of Daniele Asioli

Program Director: BSc Food Marketing and Business Economics 

Postgraduate supervision

Current Doctoral Students:

Aniket Gawai - Can Blockchain enable trust and transparency in Agri-food supply chains: An

Agnese Rondoni - Stakeholders' perception and consumers' preferences and willingness to pay for plant-based egg: A cross-country investigation.

Charles Domician - Sustainable development of the Tanzanian fisheries supply and value chains by fostering traceability systems

Dharmendra Pothuri - Understanding Consumer perception and acceptance of Clean meat and other alternate proteins in East African market

I welcome enquiries and applications from prospective PhD students who are interested in working on the area of research listed above.


Module convenor for:

  • The Food Business - AP1EF2
  • Research Methods and Data Analysis - AP2EQ1
  • Contemporary Issues in Consumer Behaviour and Marketing - AP3EC3

Sessional lecturer for:

  • Nudging & Behaviour Change - APME79

Other positions:

Norwegian University of Life Science (Norway)

  • Sessional lecturer for Sensory Analysis and Consumer Research - MVI340

Ho Chi Minh City University of Technology (Vietnam)

  • Sessional lecturer for Experimental Design and Data Processing - CH3309

Nofima AS (Norway)

  • Visiting Researcher

Research projects

Current projects:



  • Visiting Scholar - University of Arkansas, United States, 2017
  • Marie Curie Fellow - Nofima AS, Norway, 2013 - 2017
  • Post Doc - Ca’ Foscari University of Venice, Italy, 2012
  • Post Doc - University of Bologna, Italy, 2009 - 2011
  • PhD Agricultural Economics - University of Bologna, Italy, 2009
  • Visiting Scholar - University of Guelph, Canada, 2008
  • BSc and MSc Food Science and Technology - University of Bologna, Italy, 2002
  • Agrifood Marketing
  • Applied Multivariate Statistics
  • Behavioural and Experimental Economics
  • Blockchain Technology in the Agrifood Chain
  • Plant and Lab-based Food Products
  • Clean Labels
  • Consumer Behaviour
  • Emerging Food Issues and Novel Food Products
  • Food Loss and Waste
  • Individual Differences
  • New Agrifood Technologies
  • New Food Product Development
  • Personal Nutrition


Personal website: