University of Reading cookie policy

We use cookies on reading.ac.uk to improve your experience, monitor site performance and tailor content to you

Read our cookie policy to find out how to manage your cookie settings

Dr Anna Macready

Photograph of Anna Macready
  • Programme Advisor: MSc Consumer Behaviour & BSc Consumer Behaviour & Marketing
  • Teaching Forum Leader: Agri-Food Economics & Marketing
  • Module convenor: Independent Research Project (Dissertation), Human Motivation, and Nudge & Behaviour Change
  • Module contributor, Research and Professional Skills in Business and Marketing
  • Supervision, mentoring and tutoring of undergraduate and postgraduate students
  • Tutor, Chartered Institute of Marketing Accredited Degree

Areas of interest

  • Behaviour change and its techniques
  • Food, nutrition and health
  • Agri-food, sustainability and food waste
  • Consumer trust
  • Effects of nutrients on human cognition and health

Research centres and groups

  • Department of Agri-Food Economics & Marketing
  • Institute for Food, Nutrition and Health (IFNH)
  • British Psychological Society
  • Nutrition Society
  • Association for Nutrition: Registered Nutritionist (Public Health)

Research projects

  • UKRI: AgriFood4NetZero Network+ (AFN+) – Champion for Individual and Institutional Behaviour Change (Supply Chain and Demand) in the Agri-Food sector
  • UKRI: Raising the Pulse – Systems analysis of the environmental, nutritional and health benefits of pulse-enhanced foods
  • Horizon 2.6: Bringing knowledge and consensus to prevent and reduce FOod LOss at the primary production stage: Understanding, measuring, training and adopting (FOLOU)
  • EIT Food: Consumer Observatory – Infrastructure umbrella programme combining consumer insights within a cross-functional initiative to curate and maximise consumer knowledge impact
  • EIT Food: Consumer TrustTracker® - A large-scale pan-European survey on consumer trust in the food system in 18 European countries
  • EIT Food: Mission Programmes Co-Design - Mission Area 1: Healthier lives through Food
  • EIT Food: Don't be a Food Waster - Social awareness campaign insights on household food waste in Belgium, Germany and UK
  • EU: Food4Me - Challenges and opportunities for online delivery of personalised nutrition dietary advice to bring about healthy positive lifestyle behaviour change
  • FSA: The Flavonoids University of Reading Study (FLAVURS) - Cognitive, mood and cardiovascular health outcomes of fruit and vegetable consumption

Professional bodies/affiliations

 

Publications

Loading your publications ...