Skip to main content

University of Reading Cookie Policy

We use cookies on reading.ac.uk to improve your experience. Find out more about our cookie policy. By continuing to use our site you accept these terms, and are happy for us to use cookies to improve your browsing experience.

Continue using the University of Reading website

  • Schools and departments
  • Henley Business School
  • University of Reading Malaysia
  • Applicants
  • Student
  • Staff
  • Alumni
Show/Hide navigation
University of Reading University of Reading
Mobile search categories
  • Study and life
  • Research
  • About us
  • View courses
  • Home
  • Study and life
    • Study
    • Student life
    • Accommodation
    • Open Days and visiting
    • International students
  • Research
    • Themes
    • Impact
    • Innovation and partnerships
    • Research environment
    • Get involved
  • About us
    • Our global community
    • Business
    • Local community
    • Visit us
    • Strategy
    • Governance
    • Contact us
  • Applicants
  • Student
  • Staff
  • Alumni
  • Schools and departments
  • Henley Business School
  • University of Reading Malaysia
  • View courses
mask
CHOOSE A SUBJECT
2022/23
2023/24
Undergraduates
Postgraduates
Undergraduates
Postgraduates

Subjects H-P

  • Healthcare
  • Pharmacy
  • Physician Associate

Subjects A-B

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Bioveterinary Sciences
  • Building and Surveying
  • Business and Management

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Criminology
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Finance
  • Food
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre & Performance

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise
  • Creative Writing

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Sciences
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

BA Accounting and Management with Placement Experience

  • UCAS code
    NN42
  • Typical offer
    ABB
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years

Combine two key areas of business – and gain valuable work experience – with our BA Accounting and Management with Placement Experience degree.

The University of Reading’s Henley Business School is ranked 19th in the UK for Accounting and Finance (Complete University Guide, 2022).

This multidisciplinary degree equips you with the fundamental concepts of the accounting disciplines, together with in-depth understanding of business management. You'll examine a range of issues from this dual perspective, exploring the interrelationships between both professions with an international emphasis.

Professionally accredited

Certain modules on this degree are accredited with professional bodies, including:

  • the Institute of Chartered Accountants in England and Wales (ICAEW)
  • the Association of Chartered Certified Accountants (ACCA)
  • the Chartered Institute of Management Accountants (CIMA)
  • the Chartered Institute of Marketing (CIM).

This means you may be able to apply course credit towards professional accountancy exams in the future.

Placements

A key feature of this degree is the opportunity to complete a one-year industry placement, between your second and final years of study, to further develop your knowledge, skills and experience. A successful industry placement could lead to a job offer with your placement company upon graduation, as well as providing plenty of opportunities to develop a professional network.

Our careers team will provide you with expert advice and guidance throughout the placement process – from choosing the right placement, to the application process, to supporting you during the placement itself. We also provide workshops covering all the main selection methods used by employers, such as:

  • competency interview training
  • CVs, cover letters and application forms
  • drop-in clinics.

Past students had the opportunity to work their placements in large, multinational organisations across various industries including:

  • Retail – Aldi, Marks & Spencer, Tesco, Waitrose
  • Banking and financial services – Deloitte, Goldman Sachs, HSBC, Lloyds TSB, PwC, Grant Thornton, KPMG, Morgan Stanley
  • Automotive – BMW, Ford Motor Company, Hyundai, Jaguar Land Rover, Nissan
  • ICT and telecoms – Cisco Systems, Hewlett Packard, IBM, Intel, Microsoft, Symantec, Verizon, Fujitsu
  • Transport – British Airways
  • Manufacturing – 3M, Dyson, L’Oréal, Kimberley Clark, PepsiCo, Unilever
  • Entertainment – Disney
  • Pharmaceutical – GSK, Lilly
  • Energy – GE

Multidisciplinary programme

The accountancy element of this course will cover topics such as:

  • financial reporting
  • management accounting
  • business finance.

You’ll also explore the broader subject of management through:

  • marketing
  • organisational behaviour
  • strategy
  • information systems
  • human resource management
  • entrepreneurship
  • ethics.

Building on the commercial and academic knowledge you’ll have acquired during your first year, a range of optional modules in your second and final years will allow you to tailor your degree to your areas of interest.

Our teaching and assessment approach

Henley Business School’s undergraduate degrees are taught through a mix of lectures, group projects and interactive classroom lessons, giving you the opportunity to discuss, explore and then apply the subject content in depth with both lecturers and fellow students. Through exploring and tackling real-world challenges, you will also develop key critical thinking and problem-solving abilities.

Thanks to a varied range of assessment methods – including written assignments, in-class tests, group presentations and formal examinations – you’ll graduate as a well-rounded individual with transferable skills that are highly sought after by leading graduate employers.

Overview

Combine two key areas of business – and gain valuable work experience – with our BA Accounting and Management with Placement Experience degree.

The University of Reading’s Henley Business School is ranked 19th in the UK for Accounting and Finance (Complete University Guide, 2022).

This multidisciplinary degree equips you with the fundamental concepts of the accounting disciplines, together with in-depth understanding of business management. You'll examine a range of issues from this dual perspective, exploring the interrelationships between both professions with an international emphasis.

Professionally accredited

Certain modules on this degree are accredited with professional bodies, including:

  • the Institute of Chartered Accountants in England and Wales (ICAEW)
  • the Association of Chartered Certified Accountants (ACCA)
  • the Chartered Institute of Management Accountants (CIMA)
  • the Chartered Institute of Marketing (CIM).

This means you may be able to apply course credit towards professional accountancy exams in the future.

Placements

A key feature of this degree is the opportunity to complete a one-year industry placement, between your second and final years of study, to further develop your knowledge, skills and experience. A successful industry placement could lead to a job offer with your placement company upon graduation, as well as providing plenty of opportunities to develop a professional network.

Our careers team will provide you with expert advice and guidance throughout the placement process – from choosing the right placement, to the application process, to supporting you during the placement itself. We also provide workshops covering all the main selection methods used by employers, such as:

  • competency interview training
  • CVs, cover letters and application forms
  • drop-in clinics.

Past students had the opportunity to work their placements in large, multinational organisations across various industries including:

  • Retail – Aldi, Marks & Spencer, Tesco, Waitrose
  • Banking and financial services – Deloitte, Goldman Sachs, HSBC, Lloyds TSB, PwC, Grant Thornton, KPMG, Morgan Stanley
  • Automotive – BMW, Ford Motor Company, Hyundai, Jaguar Land Rover, Nissan
  • ICT and telecoms – Cisco Systems, Hewlett Packard, IBM, Intel, Microsoft, Symantec, Verizon, Fujitsu
  • Transport – British Airways
  • Manufacturing – 3M, Dyson, L’Oréal, Kimberley Clark, PepsiCo, Unilever
  • Entertainment – Disney
  • Pharmaceutical – GSK, Lilly
  • Energy – GE

Learning

Multidisciplinary programme

The accountancy element of this course will cover topics such as:

  • financial reporting
  • management accounting
  • business finance.

You’ll also explore the broader subject of management through:

  • marketing
  • organisational behaviour
  • strategy
  • information systems
  • human resource management
  • entrepreneurship
  • ethics.

Building on the commercial and academic knowledge you’ll have acquired during your first year, a range of optional modules in your second and final years will allow you to tailor your degree to your areas of interest.

Our teaching and assessment approach

Henley Business School’s undergraduate degrees are taught through a mix of lectures, group projects and interactive classroom lessons, giving you the opportunity to discuss, explore and then apply the subject content in depth with both lecturers and fellow students. Through exploring and tackling real-world challenges, you will also develop key critical thinking and problem-solving abilities.

Thanks to a varied range of assessment methods – including written assignments, in-class tests, group presentations and formal examinations – you’ll graduate as a well-rounded individual with transferable skills that are highly sought after by leading graduate employers.

Entry requirements A Level ABB

This degree is not included in our firm choice scheme.

Typical offer

ABB

International Baccalaureate

32 points overall

GCSE

Maths, English Literature or English Language at grade B (5). Physics or IT is acceptable in lieu of Maths.

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

  • Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Compulsory modules include:

X

Module details


Title:

Management Information

Code:

AC107

Convenor:

DR Alisher Erkaboev

Summary:

This module introduces management accounting concepts and techniques that assist managers with their organisational decision making, planning, control and performance evaluation. Management accounting provides information which supports business decisions and the course will demonstrate the techniques used by management accountants in the ways that they consider costs and revenues and their measurement; how profit is calculated and what information can be used to inform decisions made over the short and long term. The module also examines the way in which budgets are created and are used within businesses and the techniques used to assess their performance. 

This module is delivered at the University of Reading,  the Beijing Institute of Technology and the University of Reading Malaysia.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introduction to Business

Code:

AC109

Convenor:

DR Maggie Cooper

Summary:

This module introduces students to different aspects of 'business' and aims to develop academic and professional skills that will be applied at university and in the workplace.

This module is delivered at the University of Reading, the University of Reading Malaysia and Beijing Institute of Technology.

Assessment Method:

Set exercise 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introduction to Accounting

Code:

AC110

Convenor:

MR Leon Coopasamy

Summary:

An introduction to double-entry bookkeeping and the preparation of financial statements for sole traders and limited companies.

This module is delivered at the University of Reading, University of Reading Malaysia and Beijing Institute of Technology.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC107 Management Information DR Alisher Erkaboev
AC109 Introduction to Business DR Maggie Cooper
AC110 Introduction to Accounting MR Leon Coopasamy

Optional modules include:

X

Module details


Title:

Assurance, Governance and Ethics

Code:

AC102

Convenor:

DR Lei Tao

Summary:

This module introduces students to the concepts of assurance, governance and ethics in the corporate environment and explores the role of management and auditors in this context. This module is delivered at University of Reading and Beijing Institute of Technology.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

 

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introductory Securities and Markets

Code:

IC101

Convenor:

MR John Chessher

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia


The module is in two halves. In the first half (first five weeks of term), we cover financial institutions, credit risk, maturity transformation and liquidity. We also cover the economics of banking and types of money including cryptocurrencies and central bank digital currencies. In the second five weeks, we focus on sustainable finance and its important contribution to achieving Net-Zero by 2050. Thus this second part focussed on the role of the finance industry in mitigating climate change impact and also covers social issues relevant to corporates and financial companies such as diversity, equality of pay for equal work, salary and bonus differentials etc.

Assessment Method:

Exam 60%, Class test 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introductory Economics for Business and Finance

Code:

IC103

Convenor:

PROF Carol Padgett

Summary:

The module provides an introduction to micro- and macroeconomics for business students. It assumes no prior knowledge, instead providing a grounding in the subject enabling students to see how businesses are affected by developments in specific markets as well as by changes at the level of the entire economy. Students who have studied the subject before have the opportunity to stretch themselves in the discussion-based activities included in the seminars. 

This module is delivered at University of Reading, University of Reading Malaysia and Beijing Institute of Technology. 

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Ethics in Investment Management

Code:

IC105

Convenor:

MS Deepa Govindarajan Driver

Summary:

Ethics in Investment Management offers a series of lectures that explore the key ethical conflicts encountered by the investment management industry and investment professionals as they invest other people’s money. The module will examine the causes and consequences of both ethical and unethical behaviour, giving students the chance to see how investment management firms’ and investment managers’ individual and collective decisions affect trading partners, clients, financial markets and civil society stakeholders. The implications for civil society and the real economy of ethical failures are also given particular attention. Some of the topics covered in this module feature in the CFA ethics syllabus, but this module should not be seen as an alternative to the specialist training for the CFA exams. 

This module also helps students develop key employability skills .

Assessment Method:

Exam 65%, Assignment 25%, Project 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

General Introduction to Law

Code:

LW1A05

Convenor:

MR Peter Coe

Summary:

This is a ten week course which provides students with an introduction to the English legal system, the law of contract and some aspects of the law of tort. This module is delivered at University of Reading and the University of Reading Malaysia.

Assessment Method:

Exam 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introduction to Business Law

Code:

LW1A06

Convenor:

MR Yong Han

Summary:

To provide students with an introduction to the foundations of English law as it impacts upon business and professional services: agency law, company and insolvency law, criminal law, the law relating to information and its legal environment, employment and social security law. 

Assessment Method:

Exam 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC102 Assurance, Governance and Ethics DR Lei Tao
MM1F20 Business in Practice: Markets, Marketing and Management DR Andrew Hull
MM1F28 Business in Practice: Data analytics DR Markos Kyritsis
IC101 Introductory Securities and Markets MR John Chessher
IC103 Introductory Economics for Business and Finance PROF Carol Padgett
IC105 Ethics in Investment Management MS Deepa Govindarajan Driver
LW1A05 General Introduction to Law MR Peter Coe
LW1A06 Introduction to Business Law MR Yong Han

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Business Finance

Code:

AC203

Convenor:

DR Yang Liu

Summary:

This module introduces the theory and practise of business finance.

This module is delivered at University of Reading and Beijing Institute of Technology.

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Financial Accounting

Code:

AC206

Convenor:

MRS Helen De Felice

Summary:

This module builds on the knowledge acquired in AC110, Introduction to Accounting, with regards to the preparation of financial statements for single entities, it introduces students to various International Financial Reporting Standards (IFRS) in the preparation of financial statements. It also introduces the preparation of consolidation of financial statements.

Assessment Method:

Exam 70%, Assignment 20%, Set exercise 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Further Management Accounting

Code:

AC220

Convenor:

MR Tony Graham

Summary:

This module builds upon the foundations of management accounting established in AC107 Management Information by developing a critical understanding of the main concepts and ideas underlying management control systems. 

This module is delivered at University of Reading, University of Reading Malaysia and Beijing Institute of Technology. 

Assessment Method:

Exam 80%, Assignment 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Management Skills

Code:

MM256

Convenor:

DR Tatiana Rowson

Summary:

The module is focused on guidance and support in developing students' employability, including improving the likelihood of securing their Placement or first job. Key areas of the job application process as well as successful navigation of the contemporary business environment and the students’ future working environment are covered. It offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience.

The Module is designed to be delivered in the autumn. The lectures and seminars will run in parallel with the placement application process, therefore providing students with further support.

The module content, as well as delivery style, are designed to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation – fostering an in-depth understanding of the recruitment and development process. 

This module is delivered at University of Reading, University of Reading Malaysia and Beijing Institute of Technology.

Assessment Method:

Assignment 50%, Portfolio 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC203 Business Finance DR Yang Liu
AC206 Financial Accounting MRS Helen De Felice
AC220 Further Management Accounting MR Tony Graham
MM256 Management Skills DR Tatiana Rowson

Optional modules include:

X

Module details


Title:

Business Strategy for Accountants

Code:

AC213

Convenor:

MR Tony Graham

Summary:

This module is designed to develop the knowledge, understanding and skills acquired in the prerequisite modules through their application to real-world business problems and case study scenarios. This module aims to provide students with an understanding of how organisations develop and implement business strategy, and to apply and evaluate that knowledge. At the end of the module, students should have a good understanding of the external and internal environment of the firm and how they influence strategic decision making.

Assessment Method:

Exam 80%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Personal Tax

Code:

AC221

Convenor:

MRS Clare Bentata

Summary:

This module introduces students to the main areas of UK taxes affecting individuals, including income tax, capital gains tax, national insurance, inheritance tax and the UK tax system.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Essentials

Code:

MM218

Convenor:

MR Alex Scher-Smith

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre-recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

 

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

DR Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications, and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both Beijing Institute of Technology (Autumn) and University of Reading (Spring).

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Branding Theory and Practice

Code:

MM299

Convenor:

DR Irute Karanicholas

Summary:

Brands are some of the most valuable assets managed by companies today. Strong brands have a major influence on purchase decisions and help companies achieve sustainable competitive advantage. This module follows on from Marketing Essentials (MM218) and focuses on two key issues within Marketing: Branding and the preparation of a Branding orientated project. This Project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM299 in a creative and challenging team task. Guidance for this task is provided through the term. The lectures explore and discuss theories and business practice related to building and managing strong brands.

 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Trends in Finance

Code:

IC207

Convenor:

DR Antony Moore

Summary:

This module encourages students to contextualise current issues and debates in finance by placing them within the historical evolution of finance, and to develop and express their own ideas through coursework essays and in-class discussions.

Assessment Method:

Assignment 90%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Sustainable Finance

Code:

IC209

Convenor:

MISS Dina Ghanma

Summary:

This module covers the basics of Sustainable Finance, covering applications in financing and investment activities. The Environmental, Social and Governance factors are covered, and the relevant policies and international regulations are discussed. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Banking Law

Code:

LW2BA

Convenor:

DR Folashade Adeyemo

Summary:

Students undertaking this module will cultivate their understanding of banking law in the UK. It will provide students with the opportunity of developing important concepts such as the banker and customer relationship, the duty of banks to maintain confidentiality and other banking law issues arising from transactions.

Assessment Method:

Exam 40%, Assignment 50%, Oral 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC213 Business Strategy for Accountants MR Tony Graham
AC221 Personal Tax MRS Clare Bentata
MM218 Marketing Essentials MR Alex Scher-Smith
MM258 An Introduction to the Management of Information Systems DR Stephen Gulliver
MM299 Branding Theory and Practice DR Irute Karanicholas
IC207 Trends in Finance DR Antony Moore
IC209 Sustainable Finance MISS Dina Ghanma
LW2BA Banking Law DR Folashade Adeyemo

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Work Placement

Code:

MM284

Convenor:

MS Helen Slingsby

Summary:

This module provides insight into the practical application of Accountancy and/or Business Management Skills.

 

Assessment Method:

Oral 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM284 Work Placement MS Helen Slingsby

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Business and Professional Ethics

Code:

AC313

Convenor:

MS Rhianydd Dow

Summary:

An introduction to the moral norms of international accounting and financial management, the ethical choices to which they give rise and the resources on which such choices can be based. 

 

Assessment Method:

Assignment 70%, Oral 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC313 Business and Professional Ethics MS Rhianydd Dow

Optional modules include:

X

Module details


Title:

Advanced Management Accounting

Code:

AC302

Convenor:

MR Edward Tew

Summary:

This module builds on the concepts and techniques of management accounting introduced in AC201 and AC220. Management accounting may be seen as a way of providing information in three main areas: costing, decision-making, and planning and control. The emphasis of this module will mainly be on the last two areas (i.e., decision making and planning and control). In reality, however, it is often difficult to separate any one area from the other two. For example, standard costing provides costing information which is then used as a tool for planning and control.

 

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Advanced Business Finance

Code:

AC303

Convenor:

DR Dan Zhou

Summary:

The module aims to provide an analytical framework for an understanding of the firm’s major financial decisions by considering the theoretical models that explain these decisions. It develops the knowledge, understanding and skills of financial management introduced in AC203, Business Finance

This module is delivered at University of Reading and Beijing Institute of Technology

Assessment Method:

Exam 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Advanced International Financial Reporting

Code:

AC312

Convenor:

DR Lei Tao

Summary:

This module looks closely at a number of international financial reporting standards and at the preparation of consolidated financial statements. It also undertakes a critical appraisal of some current and/or theoretical issues in financial reporting. The module is designed for students who have a significant prior knowledge of financial reporting. 

This module is delivered at the University of Reading UK, University of Reading Malaysia and the Beijing Institute of technology.

Assessment Method:

Exam 80%, Assignment 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Accounting Project

Code:

AC317

Convenor:

DR Maggie Cooper

Summary:

Students engage in a guided, independent study over two terms in their final year. The objective is to produce a long piece of written research (a ‘Project’), which engages in-depth with a chosen topic in accounting with direction from an academic supervisor.

Assessment Method:

Project 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Institutions and Emerging Firms

Code:

MM308

Convenor:

DR Denise Tsang

Summary:

As the global economic dominance shifts away from the USA and Europe, an understanding of firms originating from emerging economies is essential. This module aims to introduce frameworks that allow description and understanding of national institutions and competitive dynamics related to emerging economies such as China, Russia, Brazil, India and South Africa. It aims to explore the features of emerging economies firms, their continuities and changes, as well as the associated opportunities and risks in relation to their business operation. The module aims to provide students with an understanding of how managers can address challenges of different national institutions in product markets, labour markets and financial markets in the face of competition.

Assessment Method:

Exam 70%, Assignment 15%, Oral 15%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Information systems and digital business

Code:

MM3101

Convenor:

PROF Keiichi Nakata

Summary:

Information systems are the means by which people and organisations, utilising technologies, gather, process, store, use and disseminate information. Digital business makes effective use of information systems to enable organisations to create value throughout the value chain. This module covers key concepts, theories, techniques, and issues in developing information systems solutions for digital business. It emphasises the importance of aligning business and IT strategies through an understanding of the structure and function of information processed by IT systems from both business and technical perspectives. 

This module is delivered at University of Reading, and University of Reading Malaysia. 

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Service Operations

Code:

MM3102

Convenor:

DR Phil Davies

Summary:

This module covers key concepts and theories within the area of service operations management. It is designed to introduce students to the particular challenges facing service organisations in an era where services contribute more to gross domestic product (GDP) than manufacturing. This module is designed to provide the theoretical and practical grounding for those students wanting to work within service organisations or service business units within manufacturing organisations.  

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

International Marketing

Code:

MM335

Convenor:

DR Gaye Bebek

Summary:

This module will introduce students to marketing in an international context.

 

This module is delivered at University of Reading and University of Reading Malaysia.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Strategic Human Resource Management

Code:

MM339

Convenor:

DR Chul Chung

Summary:

This is an advanced module in Strategic Human Resource Management, which examines how companies manage people at work, and appraises the relationships between strategy, HRM and performance.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

International Human Resource Management

Code:

MM340

Convenor:

DR Rita Fontinha

Summary:

This module examines how practices of managing human resources could be different across countries and explores companies’ approaches to managing their human resources in an international business context.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Social Enterprise

Code:

MM379

Convenor:

DR Amal Ahmadi

Summary:

This is an interactive and practical module aiming to give students a comprehensive introduction to the social enterprise sector. 

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Project Management

Code:

MM396

Convenor:

MR Nigel Spinks

Summary:

Projects have become an important mode of organising work in many organisations and industries in response to the need to develop and deliver complex one-off goods and services and to manage change initiatives. This module is designed to provide the theoretical and practical grounding for those working in and leading projects. The assignment includes project-based group activities to develop critical understanding of tools and techniques in practice.

Assessment Method:

Exam 70%, Oral 15%, Project 15%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Private Equity and Venture Capital

Code:

IC309

Convenor:

DR Keith Arundale

Summary:

The objective of the Private Equity and Venture Capital module, which is delivered at the ICMA Centre, is to develop students’ appreciation of the practical aspects of investing by private equity and venture capital firms, understanding the dynamics between the venture capital investor and the entrepreneur, and also the practicalities of raising PE&VC funds from institutional investors. The focus of the module is on venture capital and high-growth ventures from the viewpoints of both the entrepreneur or management team and of the investing institution (general partner), although private equity as a whole is covered (including management buyout transactions) as well as the relationship between the private equity or venture capital firm and its own investors (limited partner institutions). This is a highly practical module; extensive use will be made of case studies and a group project in addition to guest seminars from invited experienced practitioners and entrepreneurs.

Assessment Method:

Exam 60%, Assignment 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Company Law

Code:

LW3CO

Convenor:

DR Folashade Adeyemo

Summary:

This module aims to introduce students to the fundamental principles of company law in England and Wales, exploring key areas relating to the formation, structure, operation and activities of companies, and examining the regulation of companies. Students will engage deeply with case law, legislation and legal reform, and will consider the law from a range of perspectives including business needs and pressures, theoretical bases for corporate regulation, and policy considerations.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Commercial Law

Code:

LW3COM

Convenor:

MRS Elizabeth Conaghan

Summary:

This module aims to introduce module members to some of the fundamental principles of commercial law through a critical examination of, and engagement with, relevant case law, legislation, business practice, academic work, historical influences, economic drivers and public policy.  It focuses primarily on the study of the law surrounding contracts for the sale of goods although module members will also be introduced to the concept and law of agency. The module builds on module members' knowledge of contract law and it aims to equip students with a critical appreciation of some of the central themes and pillars of commercial law. The focus is on the law relevant to commercial transactions in England and Wales, although comparative and transnational perspectives will be drawn upon from time to time.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
AC302 Advanced Management Accounting MR Edward Tew
AC303 Advanced Business Finance DR Dan Zhou
AC312 Advanced International Financial Reporting DR Lei Tao
AC317 Accounting Project DR Maggie Cooper
MM308 Institutions and Emerging Firms DR Denise Tsang
MM3101 Information systems and digital business PROF Keiichi Nakata
MM3102 Service Operations DR Phil Davies
MM335 International Marketing DR Gaye Bebek
MM339 Strategic Human Resource Management DR Chul Chung
MM340 International Human Resource Management DR Rita Fontinha
MM379 Social Enterprise DR Amal Ahmadi
MM396 Project Management MR Nigel Spinks
IC309 Private Equity and Venture Capital DR Keith Arundale
LW3CO Company Law DR Folashade Adeyemo
LW3COM Commercial Law MRS Elizabeth Conaghan

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Fees

New UK/Republic of Ireland students: £9,250*

New international students: £20,300

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Placement year fees

If you spend a full year on placement, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact placements@reading.ac.uk.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

We are ranked 14th in the UK for graduate career prospects by the Times/Sunday Times University Guide 2021.

At Henley Business School, we are committed to empowering and enabling you to excel in your future career. Your degree will be respected internationally, and can provide a route into many areas:

  • Accounting and professional services
  • Banking
  • Consultancy
  • Finance
  • Human resources
  • IT
  • Investment banking
  • Marketing
  • Operations
  • General management.

The school is fantastic in giving you support, and it's great preparation for securing a graduate job. The experience you gain is invaluable and you may even secure a graduate job with your placement company, as I did.

Rhys Williams, Eli Lilly
Business, Accounting and Management

Why you should study accounting at Henley

Contextual offers


We make contextual offers for all our courses.

Take the next step


How to apply for 2023 entry

Come to an Open Day

Get a prospectus

Ask us a question

Chat to our students

Related Subjects


  • Accounting

Ready for more?

How to apply
Visit an Open Day
Get a prospectus
View courses
  • Charitable Status
  • Accessibility
  • Privacy Policy
  • Cookies
  • Terms of use
  • Sitemap

© University of Reading