IF0MOB: Principles of Marketing and Organisational Behaviour

Module code: IF0MOB

Module provider: Global Academy

Credits: 20

ECTS credits: 10

Level: F

When you’ll be taught: Semester 2

Module convenor: Miss Natalie Drake, email: n.drake@reading.ac.uk

Pre-requisite module(s):

Co-requisite module(s): IN THE SAME YEAR AS TAKING THIS MODULE YOU MUST TAKE IF0BM (Compulsory)

Pre-requisite or Co-requisite module(s):

Module(s) excluded: IN TAKING THIS MODULE YOU CANNOT TAKE IF0MOBJ (Compulsory)

Placement information: NA

Academic year: 2026/7

Available to visiting students: No

Talis reading list: Yes

Last updated: 26 March 2026

Overview

Module aims and purpose

This module equips students with knowledge of marketing and organisational behaviour including business ethics and sustainability, marketing mix, leadership and organisational structure  and how they impact on decision-making and business operations. Students will explore how these functionalities interact within an increasingly complex and dynamic global business environment. Through engagement with business and management perspectives, students will have the opportunity to analyse organisational issues, think critically, structure ideas clearly, and construct well-reasoned arguments in an academic and professional context. 

Overall, this module aims to build confidence, intellectual curiosity, and analytical capability, enabling students to engage effectively with contemporary business challenges and demands. 

Module learning outcomes

By the end of the module, it is expected that students will be able to: 

1. Demonstrate knowledge of marketing approaches, leadership and organisational behaviour within contemporary businesses. 
2. Evaluate the influence of ethics, sustainability, and social responsibility on business decision-making. 
3. Apply practical strategies and evidence-based solutions to address marketing, ethical, sustainability, and organisational challenges faced by businesses. 

Module content

1. The market and market mechanism                 
2. The nature of marketing and innovation, market research, market segmentation 
3. Marketing mix and digital marketing 
4. Globalisation and Sustainability in marketing and organisational behaviour 
5. Functions of management and leadership styles 
6. Human Resource Management and workplace planning 
7. Organisational Behaviour and Leadership 
8. Organisational Structure 
9. Business Ethics and Corporate Social Responsibility 

This represents roughly 50% market and marketing content, and 50% organisational behaviour content. 

Structure

Teaching and learning methods

The module will be taught through a combination of in class lectures and seminars (discussions or presentations). Seminars allow students to work through examples at their own pace and through group discussion. 

For students studying at our campus in Malaysia: This module may be taught in a different semester, and the breakdown of study hours may differ to those set out in the Study Hours table (please refer to the Module Handbook for the correct breakdown). In addition, you will be required to complete an additional 40 hours of study, taking the total number of study hours to 240 for this module. This is to comply with the Malaysian Qualifications Agency (MQA). 

Students studying at our Tianjin University Joint Institute in Hainan may experience different breakdown of study hours from those set out in the Study Hours table (please refer to the Module Handbook for the correct breakdown). 

Study hours

At least 66 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students need to achieve an overall module mark of 40% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

• where the piece of work is submitted after the original deadline (or a DAS-agreed extension as a reasonable adjustment indicated in your Individual Learning Plan): 10% of the total marks available for that piece of work will be deducted from the mark for each calendar day (or part thereof) following the deadline up to a total of three calendar days;
• where the piece of work is submitted up to three calendar days after the original deadline (or a DAS-agreed extension as a reasonable adjustment indicated in you Individual Learning Plan), the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
• where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three calendar days after the original deadline (or a DAS-agreed extension as a reasonable adjustment indicated in your Individual Learning Plan), no penalty shall be imposed;
• where the piece of work is submitted more than three calendar days after the original deadline (or a DAS-agreed extension as a reasonable adjustment indicated in your Individual Learning Plan): a mark of zero will be recorded.

Assessments marked Pass/Fail

• where the piece of work is submitted within three calendar days of the deadline (or a DAS-agreed extension as a reasonable adjustment indicated in your Individual Learning Plan): no penalty will be applied;
• where the piece of work is submitted more than three calendar days after the original deadline (or a DAS-agreed extension as a reasonable adjustment indicated in your Individual Learning Plan): a grade of Fail will be awarded.

Where a piece of work is submitted late after a deadline which has been revised owing to an extension granted through the Assessment Adjustments policy and process (self-certified or otherwise), it will be subject to the maximum penalty (i.e., considered to be more than three calendar days late). This will also apply when such an extension is used in conjunction with a DAS-agreed extension as a reasonable adjustment.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs