MMM169: Applied Challenge

MMM169: Applied Challenge

Module code: MMM169

Module provider: Leadership, Organisations and Behaviour; Henley Business School

Credits: 20

Level: Postgraduate Masters

When you'll be taught: Semester 2 / Summer

Module convenor: Dr Rifat Kamasak, email:

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: NA

Academic year: 2024/5

Available to visiting students: Yes

Talis reading list: Yes

Last updated: 17 June 2024


Module aims and purpose

This module enables students to gain a practical international experience and advance their multicultural understandings, and cross-cultural competencies by working with an international partner university in an incubator environment over 4-5 days to help an external start-up entrepreneur develop strategies for enhancing positions in, or entering, markets.

A preparatory short virtual experience will prepare students for full immersion in the international visit. Students unable to travel will be able to access the experience via a virtual link, though full participation provides the greatest learning experience for this module that was initiated in 2015.


Module learning outcomes

This module has been selected for providing evidence for the Assurance of Learning process for Henley Business School.

By the end of the module, it is expected that students will be able to:

  1. Business Knowledge-LO5: Students will be able to demonstrate the application of investigative/inquiry/research skills required for gathering and making sense of various sources of information (QAA-Level 7)
  2. International Perspective-LO3: demonstrate their understanding of the global context in which organisations operate;
  3. Personal Development-LO2:  Students will be able to demonstrate confident, credible communication regardless of the mode of transmission to specialist and non-specialist audiences (QAA Level 7)
  4.  Awareness of Business Practice-LO3: Students will have developed practical experience of real business situations (or via simulations in case studies) where they have demonstrated the skills of analysis, evaluation and making judgements about business situations

Module content

This module is for MSc Entrepreneurship and Innovation students, and whilst this module is standalone and independent, it extends the foundations learned in MMM123 New Venture Start-up Project and provides practice and learning prior to the MMM161 Entrepreneurship and Innovation Consultancy Project.

This is a theory into practice module and the only new specific content is related to the characteristics of the partner institution’s country in economic and cultural aspects.

The travel and accommodation costs are provided included. Additional visa and subsistence costs are paid for by students.



Teaching and learning methods

This module requires students to act in multi-cultural teams across two partner institutions to help serve a start-up entrepreneur. 
This process in a workshop 4-5 day environment is supervised by business coaches to ensure students do not produce negative outcomes for the entrepreneurs and to prompt students to extend their thinking. It therefore is largely self-directed and self-organised but follows an overall schedule over the 4-5 days and its preparatory period.


A video illustrating the experiential and team working environment of the workshop is at:



Study hours

This module is a placement or study abroad module and therefore the teaching and learning activities will predominantly, or entirely, take place away from the University of Reading. Your host organisation will normally advise you of the associated hours of your placement or year abroad. If the module includes any in-person activities at the University of Reading, these will be confirmed to you before the start of the module.

 Scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Lectures 10
Project Supervision
Practical classes and workshops 30
Supervised time in studio / workshop
Scheduled revision sessions
Feedback meetings with staff
External visits 6
Work-based learning

 Self-scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Directed viewing of video materials/screencasts 20
Participation in discussion boards/other discussions 20
Feedback meetings with staff
Other (details)

 Placement and study abroad  Semester 1  Semester 2  Summer
Study abroad

Please note that the hours listed above are for guidance purposes only.

 Independent study hours  Semester 1  Semester 2  Summer
Independent study hours 114

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.


Requirements for a pass

Students need to achieve an overall module mark of 50% to pass this module.

Summative assessment

Type of assessment Detail of assessment % contribution towards module mark Size of assessment Submission date Additional information
Oral assessment Team presentation in workshop 30 20-25 minutes During the final week of the study visit
Written coursework assignment Individual report 70 1,500 words Upon return from the study visit

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
  • the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
  • where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

  • where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at:

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

A short virtual study challenge will be provided in semester 2 with a local or international alumnus entrepreneur to enable HBS students to work in small consultancy teams and develop expertise relevant for full immersion in the merged teams in the international study visit.


Type of reassessment Detail of reassessment % contribution towards module mark Size of reassessment Submission date Additional information
Written coursework assignment Report 100 1,500 words During the university resit period

Additional costs

Item Additional information Cost
Computers and devices with a particular specification
Required textbooks
Specialist equipment or materials
Specialist clothing, footwear, or headgear
Printing and binding
Travel, accommodation, and subsistence Visa for Schengen, Subsistence meals during study visit Approximate £200


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