MMM035: Management in Creative and Cultural Industries

MMM035: Management in Creative and Cultural Industries

Module code: MMM035

Module provider: Leadership, Organisations and Behaviour; Henley Business School

Credits: 20

Level: Postgraduate Masters

When you'll be taught: Semester 2

Module convenor: Dr Marrisa Joseph, email:

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: NA

Academic year: 2024/5

Available to visiting students: Yes

Talis reading list: Yes

Last updated: 17 June 2024


Module aims and purpose

We continuously engage in creative and cultural industries, from adverts on public transport to broadcasted historical events. Not only do they have significant impact on society, they also heavily contribute to the economy and can be closely linked with other industries. This module examines organisations that are engaged in creative and/or cultural activities and the industries they create from an interdisciplinary management perspective. Students will define and understand the parameters of the creative and cultural industries; alongside identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them. 

Module learning outcomes

By the end of the module, it is expected that students will be able to:

  1. Identify key challenges for organisations involved in the production or distribution of cultural products and services, and appreciate how such challenges have evolved over time in the creative and cultural industries.
  2. Discuss the creative and cultural industries, the markets in which they operate and their significance in global socio-economic contexts. 
  3. Critically assess commercial approaches in the development and operation of the creative and cultural industries. 
  4. Critically evaluate strategies that inform the practice of managing in the creative and cultural industries.  

Module content

The module sets out key concepts and frameworks for defining and understanding the issues facing organisations in the creative and cultural industries. Further classes will discuss these organisations in relation to wider contexts including economic, legal, environmental and societal with a particular focus on intellectual property. In addition, the module will also focus on the management of creativity at an organisational level, including innovation; the management of creative individuals and teams and the role of creative enterprises. Throughout the module, lectures will be structured so that different creative and cultural sectors provide a focus for in depth study in relation to each topic.


Teaching and learning methods

The module will be taught through a combination of lectures and seminars. The lectures will be larger classes in which the core content is presented, though it is intended that these will be interactive sessions involving plenty of opportunity for class discussion. There will typically be at least one guest lecture from a practicing manager from a relevant organisation. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, or in which students will be able to receive specific support and guidance (feed-forward) relevant to their coursework assignments.

Study hours

At least 24 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

 Scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Lectures 20
Seminars 5
Project Supervision
Practical classes and workshops
Supervised time in studio / workshop
Scheduled revision sessions
Feedback meetings with staff
External visits
Work-based learning

 Self-scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Directed viewing of video materials/screencasts
Participation in discussion boards/other discussions
Feedback meetings with staff
Other (details)

 Placement and study abroad  Semester 1  Semester 2  Summer
Study abroad

Please note that the hours listed above are for guidance purposes only.

 Independent study hours  Semester 1  Semester 2  Summer
Independent study hours 175

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.


Requirements for a pass

Students need to achieve an overall module mark of 50% to pass this module.


Summative assessment

Type of assessment Detail of assessment % contribution towards module mark Size of assessment Submission date Additional information
Oral assessment Recorded group presentation assignment 30 8 minutes Semester 2, Teaching Week 7 This assessment to be submitted in groups of up to 4 students. This is a recorded presentation (e.g. audio recorded over PowerPoint slides) there is no live presentation required for this assessment. Upper limit of time: A time limit of 1 minute is allowed for this assignment. Presented work beyond the 1 minute excess will be discounted in the grading of the assignment.
Written coursework assignment Report 70 2,000 words Semester 2, Assessment Week 2 Upper limit of word count: A word count of 10% excess is allowed for this written assignment. Written work beyond the 10% excess will be discounted in the grading of the assignment.

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
  • the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
  • where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

  • where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at:

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Students will receive feedback on their essay assignment in time to be able to apply relevant advice and guidance to their report.


Type of reassessment Detail of reassessment % contribution towards module mark Size of reassessment Submission date Additional information
Written coursework assignment Individual Report 100 3,000 words During the university resit period

Additional costs

Item Additional information Cost
Computers and devices with a particular specification
Required textbooks
Specialist equipment or materials
Specialist clothing, footwear, or headgear
Printing and binding
Travel, accommodation, and subsistence


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