MM303: Strategy and International Business

MM303: Strategy and International Business

Module code: MM303

Module provider: International Business and Strategy; Henley Business School

Credits: 20

Level: Level 3 (Honours)

When you'll be taught: Semester 1

Module convenor: Dr Quyen Nguyen, email:


Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students: Yes

Talis reading list: Yes

Last updated: 18 June 2024


Module aims and purpose

This module provides an introduction to the variety of strategic issues confronting managers of multinational enterprises (MNEs), both within the firm and in the global marketplace.

Strategy and International Business helps students understand the strategy and international business of multinational enterprises (MNEs). It examines factors that influence the development and the competitive positioning of multinational enterprises (MNEs). This requires an understanding of both the external international business environment and the internal nature of the firm and its strategy. A company’s strategy provides the context within which managers decide what to do, and what not to do, with respect to resource allocation, market selection and organizational development.

In this module we shall introduce students to:

  • the core concepts and models underlying contemporary international business strategy
  • their theoretical and empirical foundations;
  • their limitations, and the arguments surrounding them;
  • their practical application to analyse issues faced by real world MNEs.

The module lead at the University of Reading Malaysia is Dr Siohong Tih.

Module learning outcomes

By the end of the module, it is expected that students will be able to:

  1. Describe the concepts and frameworks used in international business strategy analysis;
  2. Explain the academic reasoning underlying them;
  3. Engage effectively in discussions concerning their relevance and appropriateness, both in general academic terms and in the context of particular firms, situations and environments;
  4. Analyse the strategic issues of a particular company in a logical and disciplined way.

Module content

  1. Introduction to international business
  2. FSA/CSA framework and applications (FSAs: Firm-specific advantages; CSAs: Country-specific advantages)
  3. The multinational enterprise (MNE), broad triad regions and global versus regional strategies
  4. International culture
  5. National competitiveness/ country diamonds
  6. Integration/responsiveness framework
  7. Multinational strategy
  8. Organizational strategy
  9. International financial management in the MNE
  10. Flagship strategy framework


Teaching and learning methods

Detailed guidance on the main topics of the syllabus and key references are provided in lectures. Students are required to do a significant amount of reading of journal articles, chapters of books, statistical sources and websites of companies, national and international organizations.

Tutorials are compulsory to attend. The purpose of the tutorial session is to help students understand the key concepts and the key theoretical frameworks by application to real world companies with the case study method.

This module may be taught in a different Semester if you are studying at our campus in Malaysia.

For students studying at our campus in Malaysia: This module may be taught in a different semester and the breakdown of study hours may differ to those set out in the Study Hours table (please refer to the Module Handbook for the correct breakdown). In addition, you will be required to complete an additional 40 hours of study, taking the total number of study hours to 240 for this module. This is to comply with the Malaysian Quality Agency (MQA).

Study hours

At least 20 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

 Scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Lectures 20
Tutorials 4
Project Supervision
Practical classes and workshops
Supervised time in studio / workshop
Scheduled revision sessions
Feedback meetings with staff
External visits
Work-based learning

 Self-scheduled teaching and learning activities  Semester 1  Semester 2  Summer
Directed viewing of video materials/screencasts
Participation in discussion boards/other discussions
Feedback meetings with staff
Other (details)

 Placement and study abroad  Semester 1  Semester 2  Summer
Study abroad

Please note that the hours listed above are for guidance purposes only.

 Independent study hours  Semester 1  Semester 2  Summer
Independent study hours 176

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.


Requirements for a pass

Students must achieve an overall module mark of 40% to pass this module.

Summative assessment

Type of assessment Detail of assessment % contribution towards module mark Size of assessment Submission date Additional information
Written coursework assignment Team Assignment 50 3,000 words in total (+10% variation is already included in the word limit) Semester 1, Teaching Week 8 The team assignment focuses on the practical applications of theoretical concepts and frameworks by analysing the international business strategy, the organizational structure, and the financial management of real-world multinational enterprises (MNEs). Students are required to research, read, and analyse the firms' annual reports and corporate documents as well as other sources of information.
In-class test administered by School/Dept Class Test 50 2 hours Semester 1, Teaching Week 12 The test will have multiple-choice questions (60%) and will also include a written piece (500 words) that require concise, focused, and complete answers to open questions (40%). The questions are designed to test knowledge understanding and evaluate critical thinking, application, and analysis.

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
  • the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
  • where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

  • where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at:

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.


Type of reassessment Detail of reassessment % contribution towards module mark Size of reassessment Submission date Additional information
Written coursework assignment Individual Assignment 100 1,500 words in total (+10% variation is already included in the word limit) During the University resit period August/September By individual assignment only. The mark is capped at 40%.

Additional costs

Item Additional information Cost
Computers and devices with a particular specification
Printing and binding
Required textbooks International Business, the 8th edition, by Simon Collinson, Rajneesh Narula and Alan M. Rugman Publisher: Pearson Check the price on the publisher website or Amazon.
Specialist clothing, footwear, or headgear
Specialist equipment or materials
Travel, accommodation, and subsistence


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