MNM3SBP - Strategic Business Proposal

MNM3SBP-Strategic Business Proposal

Module Provider: Henley Business School
Number of credits: 15 [7.5 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Dr Anne Dibley

Type of module:

Summary module description:

This module forms part of the PGDip Business Administration/Management for Future Leaders/Leadership (Senior Leader Apprenticeship) programmes and, as such, sets out to provide knowledge, skills and behaviours required by senior leaders in today’s world. The SLA programme provides learners with the knowledge, skills and behaviours required to put together an effective strategic business proposal.  At the end of the SLA programme, the learner must decide upon a title and scope for the strategic business proposal, which is signed off by the End Point Assessment Organisation (EPAO).  The strategic business proposal forms part of the end point assessment for the SLA, as well as comprising a 15-credit module for the Postgraduate Diploma. 


The aim is for learners to produce a strategic business proposal which is a relevant and defined piece of work that has a real business benefit, and is also relevant to the learner’s role in their organisation.  The proposal does not have to be fully implemented, but it must be a comprehensive strategic business proposal which will enable full implementation at an appropriate time for the organisation.  Board or senior leader sign off for implementation should be secured by the learner. 

  • The strategic business proposal is designed to demonstrate the application of knowledge, skills and behaviours as they would occur in occupational practice.  Producing a strategic business proposal reflects normal practice in the workplace for a senior leader.

  • It is a significant and relevant piece of work that thoroughly tests both higher and lower order knowledge, skills and behaviours.

  • The strategic business proposal should have a real business benefit.


Assessable learning outcomes:

Programme members are expected to demonstrate their ability in the following areas:


To know and understand:

K3 (A8) New market strategies, changing customer demands and trend analysis

K5 (B4) Systems thinking, knowledge/data management, research methodologies and programme management.

K8 (D1) Financial strategies, for example, scenarios, modelling and identifying trends.

K8 (D2) (For example) application of economic theory to decision-making.

K8 (D3) (For example) how to evaluate financial and non-financial information.

K9 (D4) Financial governance and legal requirements.

K9 (D5) Procurement strategies.

K12 (G1) Influencing and negotiating strategies both upwards and outwards.

K14 (G4) Working with board and other company leadership structures.

K15 (G5) Brand and reputation management.

K16 (G6K) Working with corporate leadership structures, for example, the markets it operates in, roles and responsibilities, who its stakeholders are and what they require from the organisation and the sustainability agenda.

To be able to:

S2 (A10) Set strategic direction and gain support for it from key stakeholders.

S3 (A11) Undertake research and critically analyse and integrate complex information.

S11 (D9) Use financial data to allocate resources.

S13 (E1, E2) Use personal presence and ‘storytelling’ to articulate and translate vision into operational strategies, demonstrating clarity in thinking.

S19 (G6) Manage relationships across multiple and diverse stakeholders.

S20 (G8, G9) Lead within their area of control/authority, influencing both upwards and outwards, negotiating and using advocacy skills to build reputation and effective collaboration.

B3 Be curious and innovative – exploring areas of ambiguity and complexity and finding creative solutions.

Additional outcomes:

Outline content:

Across the SLA programme, content is provided to enable the achievement of the required knowledge, skills and behaviours specified above.

Global context:

Across the SLA programme, reference is made to global perspectives, where appropriate.

Brief description of teaching and learning methods:

Teaching and learning on the SLA programme takes place through a blended learning approach. The programme teaching and learning methods comprise a combination of self-study via a range of online materials on the Canvas learning platform, face-to-face workshops with Academic Faculty and a Learning Coach, as appropriate, and facilitation of learning by a Learning Coach (face-to-face and online). 

Materials on Canvas include content on-screen, videos, PowerPoint presenta tions, journal articles, book chapters, practice applications and reflection points.

Contact hours:
  Autumn Spring Summer
Work-based learning 96
Guided independent study:      
    Wider reading (independent) 5
    Wider reading (directed) 17
    Preparation of practical report 32
Total hours by term 150 0 0
Total hours for module 150

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

One 4,000 word individual assignment, to be submitted as per the submission schedule for the cohort.

Formative assessment methods:

Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the programme specifications.

Assessment requirements for a pass:

Reassessment arrangements:

Reassessment by 100% assignment, capped at 50%.

Additional Costs (specified where applicable):

Last updated: 1 August 2023


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