REMRD-Rural Diversification

Module Provider: Real Estate and Planning
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Mrs Angela Cropley


Type of module:

Summary module description:

The focus of this module is to provide the necessary skills and understanding to enable students to recognise opportunities for diversifying the commercial base of rural farms and estates and provide advice about their planning and implementation.   


The aims of the module are: 

  1. To introduce students to the range of diversification opportunities possible on farms and rural estates; 

  1. To examine the issues to be considered before a diversification project is undertaken; and 

  1. To develop an appreciation of the key factors in successful management of diversified ventures. 

Assessable learning outcomes:

On completion of the module the student should be able to: 


  1. Discuss the key factors that lead a land/estate manager to consider diversification; 

  1. Identify and appraise the diversification opportunities for particular sites, through the application of analytical frameworks; 

  1. Explain issues of policy, planning, law and valuation, as affecting diversification; 

  1. Evaluate different funding possibilities for new enterprises; 

  1. Apply the essential principles of marketing to new and existing diversified businesses; 

  1. Advise on appropriate diversification options in response to a client's brief. 

Additional outcomes:

The module will provide opportunities for students to develop their analytical skills in the field.

Outline content:

New business development: farm pressures, SWOT analysis, examples. 


Different rural diversification enterprises (e.g. renewable energy, farm shops, visitor attractions) 


Business plans: strategic planning, marketing/market research, resource evaluation, budgets and costs 


Finance: sources, loans, grants, servicing, valuation aspects 


Legal/ownership: business structure, tenure, taxation 


Planning: permissions, plans, highways, enforcement 


Business development: monitoring, performance. 

Brief description of teaching and learning methods:

The module will comprise taught lecture sessions, and site visits to local estates to appraise suitable sites and to assess diversified activities. 

Contact hours:
  Autumn Spring Summer
Lectures 18 2
External visits 8
Guided independent study:      
    Wider reading (independent) 72
Total hours by term 0 98 2
Total hours for module 100

Summative Assessment Methods:
Method Percentage
Written exam 100

Summative assessment- Examinations:

One two hour written examination (100%)

Summative assessment- Coursework and in-class tests:

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Assessment requirements for a pass:

The pass mark for this module is 50% 

Reassessment arrangements:
Reassessment will be by the same method as for the module’s original assessment requirements, subject to variation by the Examination Board where appropriate.

Additional Costs (specified where applicable):

Last updated: 26 April 2019


Things to do now