MNM2IB-International Business

Module Provider: International Business and Strategy
Number of credits: 15 [7.5 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Dr Peder Greve


Type of module:

Summary module description:

The International Business module is designed to provide key theoretical insights and analytical tools for practising managers who face the opportunities and challenges of a global business environment. 


The International Business module is designed for practising managers to enable them to:

• develop insight into the variety of issues and challenges faced by managers of firms with international operations in the global business environment

• develop an ability to understand the complexity of international markets and capacity to successfully manage opportunities and challenges related to an international business strategy

• develop an understanding of how managers of internationally active firms can leverage their firm-specific advantages in different country-specific environments

• understand and apply conceptual frameworks that make sense of how multinational enterprises operate in a world of globalisation

• understand and apply conceptual and analytical tools to critically assess why, where, when and how firms internationalise, taking into account their strategies and organisational structures

Assessable learning outcomes:

On completion of the module, students should be able to:

• define the main concepts, activities, drivers, players and trends in international business

• identify key developments in the international business environment and critically assess their potential impact on international firms

• understand the process and organisation of international business and apply the appropriate models and frameworks for their management in an international context 

• compare and assess the different strategy and structure models of multinational enterprises

• understand the role of SMEs, innovation, strategic alliances and collaborative networks in an international business context

• identify and understand emerging trends and developments in the global business context

These outcomes will be achieved through acquiring knowledge and understanding, cognitive and intellectual skills. They will help students to develop and demonstrate personal and team competence and behaviours expected at senior executive level within an organisation.

Additional outcomes:

Students will also develop team-working skills and presentation skills through completion of group work and practical exercises.

Outline content:

The module International Business looks into the variety of issues and challenges faced by managers of international firms in the international environment, considering both country-level issues and firm-specific characteristics, focusing on conceptual frameworks related to choosing the optimal strategy. The aim is for students to develop an ability to understand the complexity of international markets and the capacity to successfully manage issues related to international business and strategy. Therefore two parallel lines of thinking will be developed. First, the course material will help you to understand country-level issues in international business, i.e. the main modes of international operations (international trade and foreign direct investment) and their trends over time, the role of political and economic systems, the importance of culture and institutions, and the relevance of regional economic integration. Second, the course presents conceptual frameworks that make sense of the nature and extent of multinational enterprises operating in a world of globalisation. We address the four strategic questions of why, where, when and how to internationalize. We consider what managers of internationally active firms do in order to leverage their company-specific advantages in different country-specific environments. The module also sheds light on recent trends and developments in international business.

Brief description of teaching and learning methods:

The module uses a blended-learning approach, incorporating self-study, face-to-face workshops, group work and tutor support. Key module content will be delivered in workshops, which comprise a mixture of content delivery, class discussion, and practical application exercises.

Contact Hours

  Flexi-Levy Flexi-Non-Levy Exec
Lectures 7 7 14
Practical classes 8 8 16

Work-based learning (relating to module)

(For Flexi-Levy students this equates to the ‘Off The Job’ learning allowance, and includes some wider reading and advance preparation for classes) 
32 16 16

Independent Study Hours (Guide)

  Flexi-Levy Flexi-Non-Levy Exec
Wider reading (independent) 7 12 7
Wider reading (directed) 28 35 28
Peer assisted learning 2 2 3
Advance preparation for classes 12 16 12
Essay preparation - may include conducting research, analysing data, editing the finished product 50 50 50
Reflection - for example lecture consolidation or engaging with feedback 4 4 4

Contact hours:
  Autumn Spring Summer
Tutorials 2
Practicals classes and workshops 28
Guided independent study: 120
Total hours by term 150
Total hours for module 150

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Assessment is based on a 5000-word written assignment. Students choose one of the options outlined in the IB assignment brief. Submission dates are according to the programme schedule.

Formative assessment methods:

Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the Programme Specifications.


Assessment requirements for a pass:


Reassessment arrangements:

These are in accordance with the arrangements for resubmission laid out in the Programme Specifications

Additional Costs (specified where applicable):

Last updated: 1 May 2019


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