MMM121-Understanding Emerging Markets

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Dr Jong Min Lee


Type of module:

Summary module description:

This module provides a comprehensive look at emerging markets as they integrate with the global economy and increasingly become the global mainstream. Students will explore key issues, approaches and challenges associated with emerging markets from multiple perspectives – (i) local firms struggling to overcome various constraints to build global-oriented businesses and compete in global markets, (ii) emerging market champions or multinational enterprises (MNEs) from emerging markets, (iii) multinationals from developed economies trying to tap into emerging markets for new growth, and (iv) local government and global institutions.


The module aims to explore and understand emerging markets and provide useful concepts, theories and information related to the management of firms within this context (i.e., MNEs from emerging markets and MNEs operating in emerging markets). This module provides insights on regional differences, the impact of global institutions and governmental regulations, the opportunities and (managerial) challenges when operating in emerging markets, how to win in emerging markets, and how to compete in global markets.

Assessable learning outcomes:

By the end of the module students should be able to: 

  1. discuss the characteristics of emerging markets on a macro and micro level (in comparison with those of developed markets).

  2. explain and discuss theories, rationales and models that help understanding and/or challenge the concept of emerging market economies?.

  3. debate the various issues related to managing firms in emerging markets and from emerging markets.

Additional outcomes:

In addition, the module aims to: 

  1. develop generic skills for future employment and professional development such as critical thinking and analytical skills, commercial awareness, and communication and presentation skills 

  2. develop teamwork skills required for international working via practical group work in multi-cultural teams 

Outline content:

  • Global changes and emerging markets 

  • Global value chains 

  • Macroeconomic indicators in emerging markets? 

  • Regions: Asia, Africa, Latin America? 

  • Governments and institutions in emerging markets? 

  • MNEs in emerging markets 

  • Emerging market MNEs? 

Global context:

  • Global changes and global value chains 

  • Regions: Asia, Africa, Latin America? 

Brief description of teaching and learning methods:

Detailed guidance on the main topics of the syllabus and key references are provided in 10x2 hour lectures, questions and discussions. Students are required to do a significant amount of reading of journal articles, chapters of books, statistical sources and websites of national and international organisations. 

Contact hours:
  Autumn Spring Summer
Lectures 20
Seminars 1
Guided independent study:      
    Wider reading (independent) 40
    Exam revision/preparation 30
    Preparation for presentations 30
    Group study tasks 20
    Essay preparation 50
    Reflection 9
Total hours by term 0 200 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Written assignment including essay 20
Oral assessment and presentation 10
Set exercise 30
Class test administered by School 40

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

  1. In-class test (40%): Week 10 

  2. Individual essay (20%) – 2000 words (+/- 10%): week 7/8 

  3. Group report (30%) - 3000 words (+/-10%) and Group presentation (10%): Week 11 

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. 

Assessment requirements for a pass:

The pass mark is 50% or more.

Reassessment arrangements:

An individual project (3,000 words +/- 10%) (capped at 50 percent) to be submitted in the August University Resit Period. 

Additional Costs (specified where applicable):

Last updated: 13 September 2019


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