MMM110-Entrepreneurial Management for Creative Artists

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Prof Norbert Morawetz

Type of module:

Summary module description:

This is a dynamic module introducing students to key aspects of starting a creative enterprise.


This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

Assessable learning outcomes:

  • To describe, discuss and appraise; the process of business start-up; the nature and significance of enterprise and entrepreneurial development.

  • To plan and develop a business idea into a venture plan.

  • To discuss financing sources to support a new creative venture.

  • To explain financial reporting processes including cash flow.

Additional outcomes:

Students will learn to work independently under pressure of time, and to organise diverse empirical material.

Outline content:

•              Entrepreneurial mind-set and process

•              Opportunity identification and evaluation

•              Creative industries economics

•              The entrepreneurial process: lifestyle & growth business

•              Business model generation

•              Price, Cost & Value of creative products

•              Lean start-up lessons for creative artists

•              Ideation & design thinking

Brief description of teaching and learning methods:

This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Sessions are comprised of lectures and individual and team activities.

Contact hours:
  Autumn Spring Summer
Lectures 16 4
Seminars 4 1
Guided independent study:      
    Wider reading (independent) 50
    Advance preparation for classes 10
    Preparation for presentations 10
    Preparation of practical report 30
    Completion of formative assessment tasks 10
    Group study tasks 35
    Carry-out research project 20
    Reflection 10
Total hours by term 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 70
Practical skills assessment 30

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

1) Team presentation of assigned topic (30%) – Week 15

 2) New venture project pitch deck (70%) – Week 24




Formative assessment methods:

Presentation of pitch deck in Spring term.

Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy “Penalties for late submission for Postgraduate Flexible programmes”, which can be found here:
The Support Centres will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
The University policy statement on penalties for late submission can be found at:
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

A weighted average mark of 50%.

Reassessment arrangements:
Resubmission of coursework in September.

Additional Costs (specified where applicable):






Last updated: 30 March 2023


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