MM0IBM-An Introduction to Business and Management

Module Provider: International Business and Strategy
Number of credits: 40 [20 ECTS credits]
Terms in which taught: Summer / Autumn / Spring module
Non-modular pre-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Denise Tsang

Type of module:

Summary module description:

This module covers the fundamental theories in the domain of business and management.


  1. For students to develop an enthusiasm for studying business and Introduction to Business and Management.

  2. To provide students with a good knowledge of the key principles and concepts on which business, economics, management and finance practices are based. 

  3. To make students aware of the role of corporate governance in organisations and the ethical issues faced by organisations and the individuals in them.  

  4. To gain a holistic understanding of business and organisations. 

  5. To encourage students to engage critically with theory, by generating creative solutions to business problems and issues presented as case studies and by evaluating theory in extended pieces of writing.  

  6. Students will also have opportunities to demonstrate the skills necessary to study effectively both online and face to face learning environment at Henley Business School including decision making, problem solving, challenging assumptions and quantifying and managing information. 

Assessable learning outcomes:

By the completion of this module students will be able to: 

  1. Identify, describe, analyse and evaluate the general objectives of business and the context in which it operates. 

  2. Describe and assess the functions and tasks that businesses perform in order to meet their objectives. 

  3. Describe and discuss the nature, characteristics, advantages and disadvantages of different forms of business and organisational structure . 

  4. Describe, analyse and evaluate the purpose of financial information produced by businesses, the role that the finance function plays in business and sources of finance available to businesses. 

  5. Handle quantitative data in order to provide information suitable for elementary Business and Management planning, decision making and control. 

  6. Describe and explain the role that governance and ethics plays in elementary management of busi nesses and explain how a business might promote corporate governance, sustainability, corporate responsibility and an ethical culture. 

  7. Describe and explain the environment in which businesses operate and its impact on the businesses.

  8. Apply the above knowledge and understanding to analyse and evaluate case based examples 

Additional outcomes:

Students will also be able to demonstrate an improvement in their ability to think critically, to organise their thoughts logically, and to argue persuasively. Students will successfully engage with the University online teaching and learning platform Blackboard, becoming familiar with the features for accessing learning resources (e.g. online live teaching, live group, assessment delivery, assessment submission and performance monitoring). 

Outline content:

Business Management and Marketing 


Business objectives and environment  


Business objectives and business structures  


Business functions – marketing  


Finance and financial information  


Governance and ethics  


Strategy and strategic management  ; 

Global context:

Global environment, case studies and examples drawn from around the world.

Brief description of teaching and learning methods:

The module will be taught through a combination of lectures, workshops (practicals) and seminars (discussions or presentations) as well as  online  to include screencasts, narrated PowerPoints, live sessions and discussion boards. Students can successfully complete the module on campus or remotely. Tutorials allow students to work through examples at their own pace. 

Contact hours:
  Autumn Spring Summer
Lectures 20 20 10
Seminars 20 20 10
Tutorials 10 10 5
Guided independent study:      
    Wider reading (independent) 15 15 20
    Wider reading (directed) 30 20 10
    Exam revision/preparation 40
    Advance preparation for classes 10
    Preparation for seminars 20 20 15
    Revision and preparation 30 30
Total hours by term 145 145 110
Total hours for module 400

Summative Assessment Methods:
Method Percentage
Written exam 50
Report 20
Class test administered by School 30

Summative assessment- Examinations:

One final 2 hour- exam in summer term (May-June) 50%

Summative assessment- Coursework and in-class tests:

Week 11 of autumn term (September-December): end of autumn term in-class test 1x 1.5 hour test (10%)

Week after spring term ends (January-March): group report about 2,600 words (submit online) (20%)

Week 11 of spring term in class test (1x 1.75 hour test) (20%) 


Formative assessment methods:

Online mock test, online group work, Online Q&A..

Penalties for late submission:

University penalties for late submission apply.  See: 

Assessment requirements for a pass:

40% to qualify for a non-Management degree programme. 

60% to qualify for a Henley Business School degree programme. 

60% to qualify for a ICMA degree programme. 


Reassessment arrangements:

Re-assessment by exam only in August/September.

Additional Costs (specified where applicable):

Required text book - Mottershead, A. Grant, A. and Kelt, J. (2015) Business. London: Hodder Education. 

About £30 pounds per book without discount. 


Last updated: 16 February 2022


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