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Marketing, Communication and Engagement

The Marketing, Communication and Engagement (MCE) team provides top-class marketing, engagement, and communication strategy and delivery. We build the University of Reading's reputation and brand and help to deliver robust, global student recruitment campaigns that are underpinned by comprehensive research and market insight.

MCE partnership agreement and service catalogue

These working documents have been developed to present both a high-level overview and a detailed breakdown of the full and broad portfolio of work for which MCE is responsible.

This includes both strategic activities, performed by MCE on behalf of the institution at an overarching University level, and details of the vast range of services available to access by Schools, Departments and professional functions.

For more information about MCE services, contact Fiona Blair.

Our service catalogue

Our structure

Led by Marketing, Communications and Engagement Director Fiona Blair, MCE recently joined the Recruitment and Admissions and Campaigns and Supporter Engagement functions to form the University’s Advancement Group.

Access to our range of services will normally be via a nominated marketing business partner or marketing officer.

MCE is structured in teams based around sets of professional capabilities but we work collaboratively in matrix project groups that bring together the appropriate mix of expertise from across the function, as well as the rest of the Advancement Group, as each piece of work requires.

MCE's teams are:

Corporate Communications

The Corporate Communications Team, led by Vicky Pearson, looks after our:

  • press office
  • research communications
  • staff engagement
  • student engagement
  • community engagement
  • social media

Our details



+44 (0) 118 378 5757 (press office)

Marketing and Campaigns

The Marketing and Campaigns Team, led by Kirsty Grant, oversees our:

  • brand and corporate identity
  • campaigns and market insight
  • marketing business partners and marketing officers

Our details


Marketing Engagement

Marketing Engagement, led by Vicky Baldwin, is responsible for our:

  • Creative and Print Studio
  • Content Team
  • University Events Team
  • Market Research and Engagement Services
  • Marketing administration and programme/project planning

Our details



  • +44 (0) 118 378 6718 (events)
  • +44 (0) 118 378 7164 (content)
  • +44 (0) 118 378 8085 (studio)

Creative and print templates

Visit the Creative and Print Studio website to download our range of templates, which include branded stationery, slideshow presentations and posters.

Style guide

Read the University of Reading Style Guide for guidance on voice, tone and style.

University of Reading Malaysia

The Marketing and Communications Team for the University of Reading Malaysia is led by Wing Lam and oversees recruitment, marketing and engagement for our campus in Malaysia.

Contact your business partner with any questions about marketing and communications for University of Reading Malaysia.

Our details



+60 7 268 6200 (EduCity campus switchboard)