Dr Jorge Campos Gonzalez

Specialism

Agricultural, Environmental and Food Economics; Econometrics; Data Science; AI and Labour-Market Analysis

Senior Research Fellow in the Department of Agri-food Economics & Marketing, School of Agriculture, Policy and Development. Jorge leads externally funded research on AI, productivity, sustainability transitions and labour-market change in agri-food systems. He is Principal Investigator of the UKRI AI Metascience Fellowship sustAInable: AI-Driven Research for Sustainable Agri-Food Futures (2026–2028) and Principal Investigator /Coordinator and WP Leader of SOILBIOMASS+ (Horizon Europe, 2026–2030).

Areas of interest

AI and research; AI and labour-market transformation; agricultural productivity and sustainable productivity measurement; technology adoption and Agriculture 4.0/5.0; agri-food systems sustainability; environmental and agri-food socio-economics; circular economy in agriculture; agricultural policy, governance and resilience.

Postgraduate supervision

I am open to collaborating with researchers, policymakers, industry partners, and international consortia working in agri-food economics, AI, productivity, labour markets, and sustainability.

I also welcome enquiries from prospective PhD and postgraduate students interested in topics related to:

  • AI and labour-market impacts in agri-food systems
  • technology adoption and Agriculture 4.0/5.0
  • agricultural productivity and competitiveness
  • sustainability and resilience in agri-food systems
  • applied econometrics, text analysis and data science

Teaching

Contributing to BSc and MSc teaching in SAPD, including:

  • Agriculture in Practice
  • Business Planning and Control
  • International Development: Global and Local Issues
  • Policy Analysis (MSc)

Research centres and groups

  • Sustainability Assessment of Food Systems (SAFS) Research Group
  • Reading Latin American and Caribbean Network (R-LAC)

Research projects

Jorge’s recent research portfolio spans agri-tech economics, sustainable food systems, AI, labour markets and environmental assessment.

Current and recent projects include:

  • sustAInable: AI-Driven Research for Sustainable Agri-Food Futures (UKRI AI Metascience Fellowship, 2026–2028) – examining how AI-enabled research workflows can accelerate evidence generation for sustainable agri-food systems. Principal Investigator
  • SOILBIOMASS+ (Horizon Europe, 2026–2030) – Coordinator and WP Leader of a multi-partner European project on sustainable biomass production, soil health restoration and diverse land-use pathways. Principal Investigator / Coordinator
  • AI4CEA (British Academy Horizon Europe Pump-Priming, 2025–2026) – developing UK–EU collaboration on AI-enabled controlled environment agriculture. PI.
  • Estimating a Prototype Enhancing Agricultural Productivity Measurement (CEIA / Harper Adams, 2025–2026) – contributing to productivity measurement for UK agriculture. Co-I
  • PATHWAYS (2024–2025) – evaluating environmental, economic, animal welfare and social dimensions of future livestock systems across Europe. Postdoctoral researcher.
  • The Sustainable UK King Prawn Project (2022–2024) – evaluating the economic, environmental and consumer dimensions of integrating recirculating aquaculture systems and anaerobic digestion into UK farming systems. Postdoctoral researcher
  • Robot Highways (2022) – assessing the economic implications of robotics adoption in UK soft-fruit systems. Postdoctoral researcher

Background

Originally trained as an Agronomist and Agricultural Economist in Chile, Jorge holds a PhD in Agricultural, Environmental and Food Economics from the University of Reading, UK. Before his PhD, he worked in public policy in Chile as an Agricultural Economist in the Ministry of Agriculture and later as Head of the Department of Information Assurance in the Ministry of Social Development, where he led multidisciplinary teams and data-driven policy tools.

Academic qualifications

  • PhD in Agricultural, Environmental and Food Economics, University of Reading
  • MSc in Agricultural Economics, Pontificia Universidad Católica de Chile
  • BSc in Agricultural Engineering / Agronomy, Universidad de Concepción, Chile

Professional bodies/affiliations

  • Agricultural Economics Society
  • Associate Fellow of the Higher Education Academy (AFHEA)

Websites/blogs

Personal website (with updated CV)

Publications

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