MMM110-Entrepreneurial Management for Creative Artists

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1

Module Convenor: Dr Norbert Morawetz

Email: n.morawetz@henley.ac.uk

Type of module:

Summary module description:

This is a dynamic module introducing students to key aspects of starting a creative enterprise.


Aims:

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.


Assessable learning outcomes:


  • To describe, discuss and appraise; the process of business start-up; the nature and significance of enterprise and entrepreneurial development; entrepreneurship and intrapreneurship.

  • To plan and develop a business idea into a venture plan.

  • To discuss financing sources to support a new creative venture.

  • To explain financial reporting processes including cash flow.


Additional outcomes:

Students will learn to work independently under pressure of time, and to organise diverse empirical material.


Outline content:

•              Entrepreneurial mind-set and process



•              Opportunity identification and evaluation



•              Creative industries economics



•        &n bsp;     The entrepreneurial process: lifestyle & growth business



•              Business model generation



•              Price, Cost & Value of creative products



•              Lean start-up lessons fo r creative artists



•              Ideation & design thinking


Brief description of teaching and learning methods:

This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Sessions are comprised of lectures and individual and team activities.


Contact hours:
  Autumn Spring Summer
Lectures 16 4
Seminars 4 1
Guided independent study:      
    Wider reading (independent) 50
    Advance preparation for classes 10
    Preparation for presentations 10
    Preparation of practical report 30
    Completion of formative assessment tasks 10
    Group study tasks 35
    Carry-out research project 20
    Reflection 10
       
Total hours by term 0
       
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 70
Practical skills assessment 30

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

1) Team presentation of assigned topic (30%) 

 

2) New venture project pitch deck (70%) 



 



 



 



 


Formative assessment methods:

Presentation of pitch deck in Spring term.


Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A weighted average mark of 50%.


Reassessment arrangements:
Resubmission of coursework in September.

Additional Costs (specified where applicable):

Last updated: 26 August 2020

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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