TYMIDP-Information design: Practice

Module Provider: Typography
Number of credits: 90 [45 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Prof Paul Luna

Email: p.luna@reading.ac.uk

Summary module description:

To introduce students and develop their thinking in the practice of information design, To enable them to achieve a high level of competence in design work. To develop their grasp of the principles and methods of information design, and to assist them to form an understanding of the demands of professional practice.

Assessable learning outcomes:
By the end of the module students should be able to:

  • demonstrate working methods appropriate to task and resources, produce and maintain a well-ordered and comprehensive work record, deliver work on time
  • analyse the problem posed by a brief, including an account of what needs to be delivered by when
  • show independent initiative and explore alternative approaches to a problem
  • apply synthetic skills in order to propose a creative, appropriate, and persuasive solution to a design problem, showing evidence of sensitivity to the needs of readers and users, visual judgement, and the ability to recognize and create genre attributes
  • demonstrate craft skills and professional competence, such as fluent mark-making, accuracy, good use of tools, an understanding of the design aspects of production, and the planning of clear and comprehensive specifications
  • present a body of practical information design work in a professional manner, supported by well-documented files of preliminary work and showing evidence of their understanding of design process

Additional outcomes:
Students should be able to work as part of a team, effectively contribute to meetings, take responsibility for the outcomes of their work, build their own additional learning objectives into a project and explain their work in public, understand project management in design and recognise current professional developments.

Outline content:
The content of projects and assignments may vary from year to year, though not the substantive themes which they address. They provide vehicles for exploring design issues, such as modelling and explaining sequences (e.g. designing explanations of procedures involving sequential actions, of events unfolding in time, of linear and branching sequences, or dealing with problems of integrating sequences of text and images). Other project issues include: complex sequential texts, graphic support for wayfinding in the built environment, etc. The output from projects includes models, prototypes, specifications, written reports, supporting documents (including preliminary and developmental work). Students, will, wherever possible, participate in professional assignments ('real jobs'), typically 1 over the course of the module. An alternative assignment, typically a reflection on professional practice, may be substituted by the programme director.

Brief description of teaching and learning methods:
There are two main vehicles for teaching and learning: projects and professional assignments. Projects are simulations, involving practical investigations into information design problems. They involve group meetings, seminars, and tutorials. At the end of a project a final review may include plenary meetings and also small-group meetings and individual tutorials. During the course of a project there will be opportunities for both tutorials and small-group discussions. Professional assignments are different in that the design problems posed are real, and so involve clients, budgets, and the management of resources. They invariably result in some form of production, and involve students in close contact with technical staff. They offer a challenging introduction to project management in design. Professional assignments involve supervisory tutorials and regular monitoring meetings; they also require students to make a concluding presentation to a Departmental monitoring meeting, attended by both students and supervisors.
During the Summer Term the project involves the practical investigation of an information design topic of special interest to the student and chosen by the student, who devises the work schedule. The project is a self-directed independent study, though supervision and monitoring is offered through review seminars and tutorials. At the end of a project the final review will include a plenary meeting with formal presentations of work.

Contact hours:
  Autumn Spring Summer
Tutorials 20 20 5
Supervised time in studio/workshop 80 80 25
Guided independent study 225 225 220
Total hours by term 325.00 325.00 250.00
Total hours for module 900.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:

Requirements for a pass:

Reassessment arrangements:

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 17 January 2017

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