MMM038-Practice of Entrepreneurship

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Norbert Morawetz

Email: n.morawetz@reading.ac.uk

Summary module description:

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs.


Aims:

First time founders face many unfamiliar challenges such as: Do I start by myself or do I need a co-founder? How to allocate equity in the business? When to raise finance, how much and from whom? How to manage growth? When it is better to cut your losses and how to cope with failure? When and how to adjust business models? etc This module examines some of the key dilemmas faced by entrepreneurs and explores the range of options available to founders, and the long-term and often cumulative consequences of their decision making.


Assessable learning outcomes:
By the end of the modules students should be able
• To describe a range of dilemmas and challenges faced by entrepreneurs as they move from idea to exit in the entrepreneurial process.
• To apply key techniques in venture creation, such as market research, financial models (cash flow projections) and essentials of team building/co-founding.
• To evaluate different sources of finance and the cumulative effect of financing decisions in the venture growth process.
• To propose how the appropriate resources needed to launch new products or a new business can be acquired and mobilised.
• To appraise concepts in entrepreneurship as they relate to the world of business

Additional outcomes:
Students will acquire entrepreneurial skills that will be applicable in many business contexts whether or not they propose to develop an entrepreneurial career. For students wishing to take this path they will have the opportunity to develop their ideas in a tangible way.

Outline content:


  • Entrepreneurs and entrepreneurship

  • Creating moonshot ideas

  • Solo vs team founding

  • Wealth vs control dilemmas

  • Financing options

  • Equity splits and dilution

  • Exits: Failing, Selling, IPO

  • Startup economics

  • Term sheets


Brief description of teaching and learning methods:
This course is highly interactive. The module allows students to experience key founder dilemmas in the classroom through;
• an ongoing venture simulation where students create their own founder character (founder, investor or employee ) and startup and then act out their role and document their decision making in a series of pre-structured startup dilemmas; incl. attracting and rewarding co-founders and employees, attracting investors and negotiating valuation and term sheets, forecasting business growth, etc
• discussion of relevant, practical case studies
• guest lectures from subject experts
• discussion of key literature on the respective subject

Contact hours:
  Autumn  Spring Summer
Lectures 10 x 3 hours    
Tutorials/seminars      
Practicals      
Other contact (eg study visits)      
       
Total hours 30    
       
Number of essays or assignments    

 

 
 
Other (eg major seminar paper)      

Summative Assessment Methods:
Method Percentage
Written assignment including essay 60
Portfolio 10
Oral assessment and presentation 30

Other information on summative assessment:
The upper word count for the individual essay is 2,500. A 10% excess is allowed.

Formative assessment methods:
Work which provides opportunities to improve performance (eg through feedback provided) but which does not necessarily always contribute towards the overall mark.

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:
N/A

Requirements for a pass:
50%

Reassessment arrangements:
Reassessment by coursework.

Additional Costs (specified where applicable):

Last updated: 31 March 2017

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