Staff Profile:Professor Mark Casson

Name::

Professor Mark Casson

Position / Job Title:
Director, Centre for Institutional Performance / Professor of Economics
Responsibilities:

Research mentoring and development

Areas of Interest:

Entrepreneurship, business culture, the economics of the multinational enterprise, business history and transport studies.

Research groups / Centres:

External Appointments

  • Visiting Research Professor, University of York (2011 - date)
  • Visiting Associate, Institute for Enterprise and Economic Development, University of Lancaster (2003 - date)
  • Visiting Associate, Centre for Globalisation Research, Queen Mary, University of London (2012 - date)

Employment History

  • Visiting Professor of Management, Queen Mary, University of London (2004 - 8)
  • Visiting Professor of International Business, University of Leeds (1998 - 1991)
  • Head of Department of Economics, University of Reading (1987 - 1994)
  • Reader in Economics, University of Reading (1977-1981)
  • Lecturer in Economics, University of Reading (1969-1977)

Professional Memberships

  • President of the Association of Business Historians, 2007-9
  • Member of Council, Royal Economic Society, 1985-1990
  • Fellow of Academy of International Business
  • Fellow of Royal Society of Arts
  • Member of the editorial advisory boards of the following journals (currently):
  • Business History; International Journal of the Economics of Business; International Business Review; Journal of International Business Studies; International Entrepreneurship and Management Journal, Multinational Business Review
  • General editor of two book series:
  • The Globalisation of the World Economy
  • Handbooks on Research Methods and Applications in the Social Sciences
Publications:
Number of items: 72.

Article

Casson, M. (2014) Coase and international business: the origin and development of internalisation theory. Managerial and Decision Economics. 10.1002/mde.2706. ISSN 1099-1468 doi: 10.1002/mde.2706 (In Press)

Casson, M. (2014) The economic theory of the firm as a foundation for international business theory. Multinational Business Review, 22 (3). pp. 205-226. ISSN 1525-383X doi: 10.1108/MBR-06-2014-0024

Godley, A. C. and Casson, M. C. (2014) 'Doctor, Doctor...' entrepreneurial diagnosis and market making. Journal of Institutional Economics. ISSN 1744-1374 doi: 10.1017/S1744137414000162

Casson, M. and Casson, C. (2014) The history of entrepreneurship: Medieval origins of a modern phenomenon. Business History. ISSN 1743-7938 doi: 10.1080/00076791.2013.867330

Casson, M. (2014) Entrepreneurship: a personal view. International Journal of the Economics of Business, 21 (1). pp. 7-13. ISSN 1466-1829 doi: 10.1080/13571516.2013.864115

Casson, M. and Wadeson, N. (2013) The economic theory of international supply chains: a systems view. International Journal of the Economics of Business, 20 (2). pp. 163-186. ISSN 1466-1829 doi: 10.1080/13571516.2013.783514

Casson, M. (2013) Economic analysis of international supply chains: an internalization perspective. Journal of Supply Chain Managment, 49 (2). pp. 8-13. ISSN 1745-493X doi: 10.1111/jscm.12009

Casson, M. (2013) The determinants of local population growth: a study of Oxfordshire in the nineteenth century. Explorations in Economic History, 50 (1). pp. 28-45. ISSN 0014-4983 doi: 10.1016/j.eeh.2012.09.003

Casson, M. and Lopes, T. d. S. (2013) Foreign direct investment in high-risk environments: an historical perspective. Business History, 55 (3). pp. 375-404. ISSN 1743-7938 doi: 10.1080/00076791.2013.771343

Haggerty, J., Casson, M. C., Haggerty, S. and Taylor, M. J. (2012) A framework for the forensic analysis of user interaction with social media. International Journal of Digital Crime and Forensics, 4 (4). pp. 15-30. ISSN 1941-6229 doi: 10.4018/jdcf.2012100102

Lopes, T. d. S. and Casson, M. (2012) Brand protection and the globalization of British business. Business History Review, 86 (2). pp. 287-310. ISSN 2044-768X doi: 10.1017/S0007680512000414

Casson, M. and Wadeson, N. (2012) The economic theory of international business: a supply chain perspective. Multinational Business Review, 20 (2). pp. 114-134. ISSN 1525-383X doi: 10.1108/15253831211238203

Buckley, P. J. and Casson, M. (2011) Marketing and the multinational: extending internalisation theory. Journal of the Academy of Marketing Science, 39 (4). pp. 492-508. ISSN 1552-7824 doi: 10.1007/s11747-010-0243-0

Casson, M. (2011) Networks in economic and business history: a theoretical perspective. German Historical Institute London Bulletin Supplement, 2. pp. 17-49. ISSN 0269-8552

Casson, M. and Lee, J. S. (2011) The origin and development of markets: a business history perspective. Business History Review, 85 (1). pp. 9-37. ISSN 2044-768X doi: 10.1017/S0007680511000018

Casson, M. C., Della Giusta, M. and Kambhampati, U. S. (2010) Formal and informal institutions and development. World Development, 38 (2). pp. 137-141. ISSN 0305-750X doi: 10.1016/j.worlddev.2009.10.008

Casson, M. C. (2010) Entrepreneurship: theory, institutions and history. Eli F. Heckscher Lecture, 2009. Scandinavian Economic History Review, 58 (2). pp. 139-170. ISSN 0358-5522 doi: 10.1080/03585522.2010.482288

Buckley, P. J. and Casson, M. (2009) The internalisation theory of the multinational enterprise: a review of the progress of a research agenda after 30 years. Journal of International Business Studies, 40 (9). pp. 1563-1580. ISSN 1478-6990 doi: 10.1057/jibs.2009.49

Casson, M., Dark, K. and Gulamhussen, M. A. (2009) Extending internalisaton theory: from the multinational enterprise to the knowledge-based empire. International Business Review, 18 (3). pp. 236-256. ISSN 0969-5931 doi: 10.1016/j.ibusrev.2008.12.005

Casson, M. (2009) The efficiency of the Victorian British railway network: a counterfactual analysis. Networks and Spatial Economics, 9 (3). pp. 339-378. ISSN 1572-9427 doi: 10.1007/s11067-008-9064-9

Casson, M. and Wadeson, N. (2007) Entrepreneurship and macroeconomic performance. Strategic Entrepreneurship Journal, 1 (3-4). pp. 239-262. ISSN 1932-4391 doi: 10.1002/sej.35

Casson, M. and Della Giusta, M. (2007) Entrepreneurship and social capital: analysing the impact of social networks on entrepreneurial activity from a rational action perspective. International Small Business Journal, 25 (3). pp. 220-244. ISSN 1741-2870 doi: 10.1177/0266242607076524

Casson, M. and Wadeson, N. (2007) The discovery of opportunities: extending the economic theory of the entrepreneur. Small Business Economics, 28 (4). pp. 285-300. ISSN 1573-0913 doi: 10.1007/s11187-006-9037-7

Godley, A. and Casson, M. (2007) The British entrepreneur in the 20th century revisited. Imprese e storia, 2007 (5). pp. 39-75. ISSN 1590-6264

Buckley, P. J. and Casson, M. (2007) Edith Penrose’s Theory of the Growth of the Firm and the strategic management of multinational enterprises. Management International Review, 47 (2). pp. 151-173. ISSN 1861-8901 doi: 10.1007/s11575-007-0009-1

Casson, M. (2007) Multinational enterprises: their private and social benefits and costs. World Economy, 30 (2). pp. 308-328. ISSN 0378-5920 doi: 10.1111/j.1467-9701.2007.00884.x

Godley, A. and Casson, M. (2007) Revisiting the emergence of the modern business enterprise: entrepreneurship and the Singer global distribution system. Journal of Management Studies, 44 (7). pp. 1064-1077. ISSN 1467-6486 doi: 10.1111/j.1467-6486.2007.00723.x

Casson, M. and Wadeson, N. (2007) The search for entrepreneurial opportunity. History of Economic Ideas, 15 (1). pp. 137-158. ISSN 1724-2164

Casson, M. (2005) Entrepreneurship and the theory of the firm. Journal of Economic Behavior & Organization, 58 (2). pp. 327-348. ISSN 0167-2681 doi: 10.1016/j.jebo.2004.05.007

Casson, M. (2005) The individual – opportunity nexus: a review of Scott Shane: A general theory of entrepreneurship. Small Business Economics, 24 (5). pp. 423-430. ISSN 1573-0913 doi: 10.1007/s11187-004-5613-x

Casson, M. and Della Giusta, M. (2004) The costly business of trust. Development Policy Review, 22 (3). pp. 321-342. ISSN 0950-6764 doi: 10.1111/j.1467-7679.2004.00252.x

Casson, M. (2004) The future of the UK railway system: Michael Brooke's vision. International Business Review, 13 (2). pp. 181-214. ISSN 0969-5931 doi: 10.1016/j.ibusrev.2003.10.002

Buckley, P.J. and Casson, M. (2003) The future of the multinational enterprise in retrospect and in prospect. Journal of International Business Studies, 34. pp. 219-222. ISSN 1478-6990 doi: 10.1057/palgrave.jibs.8400024

Casson, M. and Wadeson, N. (1998) Communication costs and the boundaries of the firm. International Journal of the Economics of Business, 5 (1). pp. 5-27. ISSN 1466-1829 doi: 10.1080/13571519884549

Casson, M. and Wadeson, N. (1996) Information strategies and the theory of the Firm. International Journal of the Economics of Business, 3 (3). pp. 307-330. ISSN 1466-1829 doi: 10.1080/758539569

Book or Report Section

Casson, M. and Della Giusta, M. (2014) Buzz-words in business and management studies. In: chell, e. and karatas-ozkan, m. (eds.) Handbook of Research on Small Business and Entrepreneurship. Edward Elgar, Cheltenham, pp. 38-53. ISBN 9781849809238 (In Press)

Yates, M., Campbell, A. and Casson, M. (2013) Local property values in fourteenth and fifteenth-century England. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge Explorations in Economic History. Routledge, Abingdon. ISBN 9780415820684

Casson, C., Hashimzade, N. and Casson, M. (2013) Long run price dynamics: the measurement of substitutability between commodities. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge explorations in economic history. Routledge, Abingdon. ISBN 9780415820684

Casson, M., Shaw-Taylor, L., Satchell, A. E. M. and Wrigley, E. A. (2013) Railways and population growth: Northamptonshire and Rutland, 1801-91. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge Explorations in Economic History. Routledge, Abingdon. ISBN 9780415820684

Casson, M. and Della Giusta, M. (2013) Buzz-words in international management education. In: Tsang, D., Kazeroony, H. H. and Ellis, G. (eds.) Routledge Companion to International Management Education. Routledge Companions in Business, Management and Accounting. Routledge, Abingdon, pp. 344-357. ISBN 9780415783149

Casson, M. and Godley, A. (2013) Revisiting the emergence of the modern business enterprise: entrepreneurship and the singer global distribution system. In: Casson, M. and Casson, C. (eds.) History of entrepreneurship: innovation and risk-taking, 1200–2000. International library of entrepreneurship , 2 (29). Edward Elgar, Cheltenham. ISBN 9781781955239

Casson, M. and Wadeson, N. (2012) Internationalisation theory. In: Dietrich, M. and Krafft, J. (eds.) Handbook on the Economics and Theory of the Firm. Elgar original reference. Edward Elgar Publishing, Cheltenham. ISBN 9781848446489

Casson, M. (2011) The historical context of entrepreneurship. In: Dana, L. P. (ed.) World encyclopedia of entrepreneurship. Edward Elgar Publishing Ltd, pp. 211-226. ISBN 9781845424794

Casson, M. and Godley, A. (2010) The economic theory of entrepreneurship: an overview. In: Casson, M. (ed.) Entrepreneurship: Theory, Networks and History. Edward Elgar, pp. 3-41. ISBN 9781849800396

Casson, M. C. and Godley, A. C. (2010) Entrepreneurship and vertical integration: the origins of the Singer global distribution system. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks, history. Edward Elgar , Cheltenham, UK, pp. 251-263. ISBN 9781849800396

Casson, M. C. and Godley, A. C. (2010) Entrepreneurship in Britain 1830-1900. In: Landes, D.S., Mokyr, J. and Baumol, W.J. (eds.) The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times. Princeton University Press, USA, pp. 211-242. ISBN 9780691143705

Casson, M. C. and Godley, A. C. (2010) Entrepreneurship in Victorian Britain. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks and history. Edward Elgar, Cheltenham, UK, pp. 288-325. ISBN 9781849800396

Casson, M. C. and Wadeson, N. S. (2010) Export performance and reputation. In: da Silva, L. T. and Duguid, P. (eds.) Trade marks, brands and competitiveness. Routledge, London, pp. 31-54. ISBN 9780415776936

Godley, A. C. and Casson, M. C. (2010) History of entrepreneurship: Britain 1900-2000. In: Landes, D.S., Mokyr, J. and Baumol, W.J. (eds.) The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times. Princeton University Press, USA, pp. 243-272. ISBN 9780691143705

Casson, M. C. and Godley, A. C. (2010) Introduction. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks, history. Edward Elgar, Cheltenham, UK. ISBN 9781849800396

Casson, M. C. (2010) Networks in economic and business history: a theoretical perspective. In: Fernandez Perez, P. and Rose , M. B. (eds.) Innovation and entrepreneurial networks in Europe. Routledge international studies in business history (18). Routledge, New York, pp. 14-40. ISBN 9780415454513

Casson, M. C. (2009) Networks: A new paradigm in economic and social history? In: Rose, M. B. and Pérez, P.F. (eds.) Innovation and networks in European business. Routledge International Studies in Business History. Routledge, New York. ISBN 9780415454513

Casson, M. (2007) Networks: a new paradigm in international business history? In: Sinkovics, R. and Yamin, M. (eds.) Anxieties and management responses in international business. Academy of International Business (UKI) Series. Palgrave Macmillan. ISBN 9780230515567

Casson, M. (2006) Culture and economic performance. In: Ginsburgh, V. A. and Throsby, D. (eds.) Handbook of the economics of art and culture. Handbooks in Economics. North-Holland, Amsterdam, pp. 359-397. ISBN 9780444508706

Casson, M. (2006) Marketing. In: Raffaelli, T., Becattni, G. and Dardi, M. (eds.) The Elgar companion to Alfred Marshall. Elgar original reference. Edward Elgar. ISBN 9781843760726

Casson, M. and Mol, M. J. (2006) Strategic alliances: a survey of issues from an entrepreneurial perspective. In: Shenkar, O. and Reuer, J. J. (eds.) Handbook of strategic alliances. Sage, California, pp. 17-38. ISBN 9780761988632

Casson, M. and Della Giusta, M. (2006) The economics of trust. In: Bachmann, R. and Zaheer, A. (eds.) Handbook of trust research. Edward Elgar, pp. 334-356. ISBN 9781843767541

Casson, M. and Godley, A. (2005) Entrepreneurship and historical explanation. In: Cassis, Y. and Minoglou, I. (eds.) Entrepreneurship in theory and history. Palgrave, Basingstoke, pp. 25-60. ISBN 9781403939470

Casson, M. (2004) Visions of international business. In: Buckley, P. J. (ed.) What is international business? Palgrave Macmillan, London, pp. 8-37. ISBN 9781403911247

Casson, M. (2003) Entrepreneurship. In: Mokyr, J. (ed.) The Oxford encyclopedia of economic history. Oxford University Press, Oxford, pp. 210-215. ISBN 9780195105070

Casson, M. (2003) An economic approach to regional business networks. In: Wilson, J.F. and Popp, A. (eds.) Industrial clusters and regional business networks in England, 1750-1970. Modern Economic and Social History. Ashgate, Aldershot, pp. 19-43. ISBN 9780754607618

Casson, M. (2003) Entrepreneurship, business culture and the theory of the firm. In: Acs, Z.J. and Andretsch, D.B. (eds.) Handbook of entrepreneurship research: an interdisciplinary survey and introduction. International Handbook Series on Entrepreneurship, Vol. 1. Springer, Berlin, pp. 223-246. ISBN 9780387240800

Buckley, P.J. and Casson, M. (2003) Models of multinational enterprise. In: Brewer, T.L., Young, S. and Guisinger, S.E. (eds.) The new economic analysis of multinationals: an agenda for management, policy and research. Edward Elgar Publishing, Cheltenham, pp. 17-44. ISBN 9781840641547

Report

Casson, M., Burke, S., Pavelin, S., Pemberton, J., Porter, L. and Wadeson, N., (2007) Evaluation of the trade development strategies of UKTI Sectors Group: Stage 2. Report. UK Trade & Investment pp340.

Book

Casson, M. and Hashimzade, N., eds. (2013) Large databases in economic history: research methods and case studies. Routledge Explorations in Economic History. Routledge, Abingdon, pp256. ISBN 978041520684

Casson, M. and Casson, C. (2013) The entrepreneur in history: from medieval merchant to modern business leader. Palgrave Macmillan, Basingstoke, pp120. ISBN 9781137305817

Casson, M. and Casson, C., eds. (2013) History of entrepreneurship: innovation and risk-taking, 1200-2000. The International Library of Entrepreneurship series. Edward Elgar, Cheltenham, pp1608. ISBN 9781781955239

Casson, M., ed. (2011) Markets and market institutions: their origin and evolution. International library of critical writings in economics. Edward Elgar, Cheltenham, UK, pp752. ISBN 9781849803892

Casson, M. C. (2010) Entrepreneurship: theory, networks, history. Industrial dynamics, entrepreneurship and innovation. Edward Elgar Publishing Ltd, Cheltenham, pp400. ISBN 9781849800396

Buckley, P. J. and Casson, M. C. (2009) The multinational enterprise revisited: the essential Buckley and Casson. Palgrave Macmillan, Basingstoke, pp311. ISBN 9780230515994

Casson, M. C. (2009) The world’s first railway system: enterprise, competition and regulation on the railway network in Victorian Britain. Oxford University Press, Oxford, pp560. ISBN 9780199213979

Casson, M., Yeung, B., Basu, A. and Wadeson, N., eds. (2006) The Oxford handbook of entrepreneurship. OUP, Oxford, pp808. ISBN 9780199288984

This list was generated on Wed Dec 17 23:46:52 2014 GMT.
Qualifications:
BA Bristol, Economics

 

Mark Casson

Contact Details

Email:

m.c.casson@reading.ac.uk

Telephone:

+44 (0) 118 378 8227

Fax:
+44 (0)118 975 0236
Building:
HUMMS 313

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