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BSc Consumer Behaviour and Marketing with International Foundation Year - September Entry

  • UCAS code
    CN86
  • Typical offer
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2023/24
  • Course duration
    Full Time:  4 Years

Our BSc Consumer Behaviour and Marketing with International Foundation Year course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

This programme is designed for international students. If you want to study marketing at a British university but don’t have the correct qualifications, our four-year BSc Consumer Behaviour and Marketing with International Foundation Year programme enables you to undertake an undergraduate marketing degree. 

You will complete a foundation year (called Year 0) before progressing onto our three-year BSc Consumer Behaviour and Marketing degree. This means you can apply for a single four-year visa that covers the whole duration of your studies.

The foundation year is designed to equip you with the subject-specific and general study skills needed to cope with the demands of undergraduate study. Our high-quality teaching is geared towards the needs of students from a wide range of educational backgrounds.

For more information, visit the International Foundation Programme website.

Overview

Our BSc Consumer Behaviour and Marketing with International Foundation Year course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

This programme is designed for international students. If you want to study marketing at a British university but don’t have the correct qualifications, our four-year BSc Consumer Behaviour and Marketing with International Foundation Year programme enables you to undertake an undergraduate marketing degree. 

You will complete a foundation year (called Year 0) before progressing onto our three-year BSc Consumer Behaviour and Marketing degree. This means you can apply for a single four-year visa that covers the whole duration of your studies.

The foundation year is designed to equip you with the subject-specific and general study skills needed to cope with the demands of undergraduate study. Our high-quality teaching is geared towards the needs of students from a wide range of educational backgrounds.

For more information, visit the International Foundation Programme website.

Entry requirements

GCSE

Grades A*– C (9-4) in five subjects

IELTS

A minimum overall score of 5.5 in IELTS, with no component below 5.5

See our IFP English Qualifications page for full details of the academic and English language entry requirements for this course.

Further requirements

If you are an international student planning to apply for one of our degree programmes, you may need to take a foundation course or pre-sessional course if you do not have qualifications that are equivalent to British A levels or if you need to improve your English language level.

  • Look at entry requirements by country.
  • Find out the English language requirements for our courses and our pre-sessional English programme.

Structure

  • Foundation year
  • Year 1
  • Year 2
  • Year 3
Sample modules may include:

Compulsory modules:

  • Academic Skills
  • International English A (if English is below IELTS 6.5)

Optional modules:

  • An Introduction to Business and Management
  • Economics
  • Psychology
  • Sociology
  • Mathematics for Finance, Economics and Business
  • Information Systems and Statistics

Please note that all modules are subject to change

Core modules include:

  • Fundamentals of Business and Marketing
  • Consumer Psychology
  • The Economic Environment
  • Research and Professional Skills for Business and Marketing
  • Global Sustainability: Challenges and Prospects

Optional modules include:

  • The Food Business
  • Introduction to Psychology
  • Applied and Professional Psychology
  • British Society
  • IWLP Language Module
  • Introduction to Contemporary Democracy
  • Politics: International Relations and Strategic Studies
  • Student Enterprise
Please note that all modules are subject to change.

Core modules include:

  • Applied Marketing and Management
  • Digital Marketing
  • Consumer Attitudes and Behaviour
  • Research Methods and Data Analysis
  • Branding Theory and Practice

Optional modules include:

  • Mini Professional Placement for Marketing Students
  • Financial Management
  • Food Retail Marketing
  • IWLP Language Module
  • Practice of Entrepreneurship
Please note that all modules are subject to change.

Core modules include:

  • Contemporary Issues in Consumer Behaviour and Marketing
  • Marketing Strategy
  • Either: Independent Research Project or Applied Marketing Project

Optional modules include:

  • Nudge and Behaviour Change
  • Human Motivation
  • Human Resource Management
  • Supply Chain Management
  • Regulation of the Food Industry
  • Cross Cultural Marketing
  • Marketing Communication
  • Entrepreneurial Project
  • Digital Entrepreneurship
Please note that all modules are subject to change.

Fees

New UK/Republic of Ireland students: £9,250

New international students: £20,300

*UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional Costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Careers

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.
Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Accreditation


This course has been accredited by the Chartered Institute of Marketing (CIM), so as one of our students, you'll be able to gain industry-recognised qualifications at an accelerated pace.

CIM logo

Contextual offers


We make contextual offers for all our courses.

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Related Subjects


  • Marketing
  • Consumer Behaviour and Marketing
  • International Foundation Programme (IFP)

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