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MA CREATIVE ENTERPRISE: ART PATHWAY

  • Year of entry
    2022
  • Course duration
    Full Time:  12 months
    Part Time: 24 months
  • Year of entry
    2022
  • Course duration
    Full Time:  12 months
    Part Time: 24 months
View all

COVID-19 update


Find out about how we'll be delivering our courses in 2020.

Start date: September 2022

The MA Creative Enterprise Art Pathway is the ideal programme for those looking to pursue a career in the fast-growing creative sector. 

This course combines leading academic expertise from the School of Arts and Communication Design, Henley Business School and the School of Law, and provides a platform for you to progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms. It is suitable for students from a range of subject backgrounds with the knowledge and skills to embark on a career as a creative, entrepreneur or manager within the creative sector, and will provide valuable experience of major galleries, museums and collections and engage in public exhibitions and curatorial projects.

You will be taught by dynamic, high-profile international artists. All of our staff are practising artists, curators and writers and our research-led teaching offers opportunities for you to engage with exhibition and curatorial initiatives, theoretical texts and publication projects. You will also be taught by a range of internationally acclaimed artists through our visiting artists lecture programme. Join a vibrant community of artists, writers and curators focused on the entrepreneurial education in the business of art.

The art pathway develops your individual practice and research within a collaborative environment with opportunities to engage in public exhibitions and curatorial projects. Modules draw on the research strengths of art at Reading in a distinctive blend of critical practice and theory. Together, we map the contemporary art world exploring the production, dispersion and critical analysis of art and its institutions.

Combine modules in management and entrepreneurship with a selection of modules in critical art practice and theory.

Postgraduate environment

Our postgraduate environment extends out from Reading through our external exhibitions, symposia and workshops. Participate in our Asia exhibition network with opportunities to exhibit in Japan, China and South Korea. Our external partnerships support professional opportunities with world-leading institutions. This includes our most recent partnership with the Tate Exchange at Tate Modern. 

For more information please visit the Reading School of Art website. 

Overview

The MA Creative Enterprise Art Pathway is the ideal programme for those looking to pursue a career in the fast-growing creative sector. 

This course combines leading academic expertise from the School of Arts and Communication Design, Henley Business School and the School of Law, and provides a platform for you to progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms. It is suitable for students from a range of subject backgrounds with the knowledge and skills to embark on a career as a creative, entrepreneur or manager within the creative sector, and will provide valuable experience of major galleries, museums and collections and engage in public exhibitions and curatorial projects.

You will be taught by dynamic, high-profile international artists. All of our staff are practising artists, curators and writers and our research-led teaching offers opportunities for you to engage with exhibition and curatorial initiatives, theoretical texts and publication projects. You will also be taught by a range of internationally acclaimed artists through our visiting artists lecture programme. Join a vibrant community of artists, writers and curators focused on the entrepreneurial education in the business of art.

The art pathway develops your individual practice and research within a collaborative environment with opportunities to engage in public exhibitions and curatorial projects. Modules draw on the research strengths of art at Reading in a distinctive blend of critical practice and theory. Together, we map the contemporary art world exploring the production, dispersion and critical analysis of art and its institutions.

Combine modules in management and entrepreneurship with a selection of modules in critical art practice and theory.

Postgraduate environment

Our postgraduate environment extends out from Reading through our external exhibitions, symposia and workshops. Participate in our Asia exhibition network with opportunities to exhibit in Japan, China and South Korea. Our external partnerships support professional opportunities with world-leading institutions. This includes our most recent partnership with the Tate Exchange at Tate Modern. 

For more information please visit the Reading School of Art website. 

Entry requirements

Entry requirements for 2022 entry have not yet been confirmed. Entry requirements for 2021 entry were:

IELTS: 6.5 overall with at least 6.0 in each section (or equivalent).

Entry requirements: Your undergraduate degree should be in art, art history or a related humanities subject, with significant experience of critical study and/or practice. You will need to submit a portfolio of current work.

Structure

  • Year 4

Compulsory modules include:

X

Module details


Title:

Management in Creative and Cultural Organisations

Code:

MMM087

Convenor:

PROF Peter Miskell

Summary:

This module examines organisations that are engaged in creative or cultural activities. It explores the management challenges they face, and their strategies for addressing them. This module is co-taught with Dr Evelyn Fenton.

Assessment Method:

Assignment 40%, Report 60%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Entrepreneurial Management for Creative Artists.

Code:

MMM110

Convenor:

DR Norbert Morawetz

Summary:

This is a dynamic module introducing students to key aspects of starting a creative enterprise.

Assessment Method:

Practical 30%, Project 70%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
MMM087 Management in Creative and Cultural Organisations PROF Peter Miskell
MMM110 Entrepreneurial Management for Creative Artists. DR Norbert Morawetz

Optional modules include:

X

Module details


Title:

International and Comparative Intellectual Property Law

Code:

LWMTII

Convenor:

MR Adrian Aronsson-Storrier

Summary:

The module explores the law and regulation of intellectual property from an international and comparative perspective. Subject to discussion will be the international instruments that offer the minima of protection in copyright, patents, trade marks, designs. These include the WIPO Internet Treaties, the TRIPS Agreement, the Berne Convention, the Rome Convention, the Madrid Agreement and Protocol, the Paris Convention. Although intellectual property protection has been harmonised at international level, intellectual property laws remain inextricably territorial. Some areas in which protection differs from jurisdiction to jurisdiction will be discussed in the form of case studies.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Intellectual Property Law: Copyright and Designs

Code:

LWMTCC

Convenor:

DR Basak Bak Tezgel

Summary:

This module provides advanced knowledge of the legal protection that is afforded to creative works and industrial designs. Students will be encouraged to critically assess statutory provisions and common law principles that govern copyright and design law, as well as the rationales justifying particular doctrines and the effects of the practical operation of these fields of intellectual property. Subject to discussion will be emergent topics in the area of copyright and design law, such as online copyright infringement, internet platform liability, artificial intelligence and parallel trade issues.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Internet Law

Code:

LWMTWB

Convenor:

DR Basak Bak Tezgel

Summary:

The module explores the issues related to the law and regulation of the ‘borderless’ internet. These include allocation of jurisdiction; e-privacy and data protection; liability of Internet Service Providers (ISPs) for online crimes and infringements; regulation of domain names; legal issues of cloud computing, software licensing and ‘open source’ distribution; data ownership, big data and mass digitization projects; freedom of speech on the internet and intellectual property issues of the information society.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Intellectual Property Law: Patents and Trade Marks

Code:

LWMTTT

Convenor:

MR Adrian Aronsson-Storrier

Summary:

This module provides advanced knowledge of the legal protection that is afforded to inventions, trade names and brands. Students will be encouraged to critically assess statutory provisions and common law principles that govern patents and trade mark law, as well as the rationales justifying particular doctrines and the effects of the practical operation of these doctrines.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Mapping the Art World

Code:

FAMMA

Convenor:

MISS Kirsten Cooke

Summary:

The module examines landmark exhibitions, the proliferation of museums and the emergence of the biennial and art fair. The module covers different historical examples sampling of galleries, dealers, artists, critics and collectors in selected decades as a means of understanding new developments in art.

Assessment Method:

Project 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

International Study Visit

Code:

FAMSV

Convenor:

PROF Alun Rowlands

Summary:

This module involves a week long supervised study trip to a major European art centre (there is also 1 lecture in Week 2 of the Autumn term). Students see and experience contemporary art at first hand and also benefit from the knowledge and expertise of accompanying academic staff. Recent centres have included Berlin, Madrid, Vienna, Cologne, Paris and Venice.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Dissertation

Code:

FAMDA

Convenor:

PROF Rachel Garfield

Summary:

This module is designed to develop students' abilities in conducting and writing up an extended research project.

Assessment Method:

Dissertation 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Critical Art Practice

Code:

FAMCA

Convenor:

MS Christine Ellison

Summary:

This is a studio-based module that provides a critical and supportive environment in which students develop practice-based research informed by the current discourses on contemporary art

Assessment Method:

Project 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Art, Power, Politics

Code:

FAMAP

Convenor:

DR Pil Kollectiv

Summary:

This module examines the relationship between critical ideas and influential artworks in contemporary art.

Assessment Method:

Assignment 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Financing for Entrepreneurship

Code:

MMM094

Convenor:

DR Maksim Belitski

Summary:

Why do entrepreneurs often fail to enter a market? Entrepreneur with innovative products often find access to finance and sharing equity problematic. This module introduces students to the various forms of financing for entrepreneurship as a process of entrepreneurship (e.g. debt, equity financing, non-for-profit and alternative financing). It introduces an entrepreneurial ecosystem approach , entrepreneurial planning, and strategies to finance new ventures. 

Assessment Method:

Exam 50%, Assignment 30%, Oral 20%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Financing for Creative Entrepreneurship

Code:

MMM094A

Convenor:

DR Maksim Belitski

Summary:

How can creative entrepreneurs raise finance for their creative project? This module introduces students to the various forms of financing for creative entrepreneurship as a process of entrepreneurship with a special focus on debt, equity financing, alternative financing and reward –based crowdfunding.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Entrepreneurship and Small Business Management

Code:

MMM042

Convenor:

PROF Yipeng Liu

Summary:

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

Assessment Method:

Report 100%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

X

Module details


Title:

Digital Marketing

Code:

MMM077

Convenor:

DR Rodrigo Perez Vega

Summary:

The growth of internet technology has created significant new opportunities for organisations to reach and build relationships with customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides knowledge of the key tools required to implement a successful digital marketing strategy. This includes search engine marketing, effective engagement with social media and improving performance using web analytics. The module also covers strategic aspects of digital marketing such as inbound marketing strategy and social influence marketing.? Students will also build an understanding of the important ethical issues around consumer privacy and personal data created through digital marketing activities.

Assessment Method:

Exam 40%, Project 60%

Disclaimer:

Please note that all modules are subject to change.
The information contained in this module description does not form any part of a student’s contract.

Code Module Convenor
LWMTII International and Comparative Intellectual Property Law MR Adrian Aronsson-Storrier
LWMTCC Intellectual Property Law: Copyright and Designs DR Basak Bak Tezgel
LWMTWB Internet Law DR Basak Bak Tezgel
LWMTTT Intellectual Property Law: Patents and Trade Marks MR Adrian Aronsson-Storrier
FAMMA Mapping the Art World MISS Kirsten Cooke
FAMSV International Study Visit PROF Alun Rowlands
FAMDA Dissertation PROF Rachel Garfield
FAMCA Critical Art Practice MS Christine Ellison
FAMAP Art, Power, Politics DR Pil Kollectiv
MMM094 Financing for Entrepreneurship DR Maksim Belitski
MMM094A Financing for Creative Entrepreneurship DR Maksim Belitski
MMM042 Entrepreneurship and Small Business Management PROF Yipeng Liu
MMM077 Digital Marketing DR Rodrigo Perez Vega

Fees

New UK/Republic of Ireland students: £TBC (to be confirmed for 2022 entry) per year

New international students: £TBC (to be confirmed for 2022 entry) per year

Tuition fee information

The fees listed are for full-time study, unless otherwise stated. Fee information will be confirmed in offer letters sent out to successful applicants. You can find further information, including information for part-time study, through our dedicated fees and funding page.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

MA Creative Enterprise Scholarship Scheme

  • Find out more about the scholarship scheme for the MA Creative Enterprise Art, Communication Design and Film pathways.

Careers

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.

Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.

Take the next step


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Related Courses

  • MA Creative Enterprise: Film Pathway
    Full Time: 12 months | Part Time: 24 months
  • MA Creative Enterprise: Theatre Pathway
    Full Time: 1 Year | Part Time: 2 Years
  • MA Creative Enterprise (Communication Design Pathway)
    Full Time: 12 months | Part Time: 24 months
View all Creative Enterprise postgraduate courses at the University of Reading courses
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  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
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  • Philosophy
  • Physician Associate
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Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
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  • Zoology

Subjects A-B

  • Agriculture
  • Ancient History
  • Animal Science
  • Anthropology
  • Archaeology
  • Architectural Engineering
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Engineering
  • Biomedical Sciences
  • Building and Surveying
  • Business and Management, Accounting and Finance

Subjects C-E

  • Chemistry
  • Classics and Classical Studies
  • Climate Science
  • Computer Science
  • Construction Management
  • Consumer Behaviour and Marketing
  • Creative Writing
  • Drama
  • Ecology
  • Economics
  • Education
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environment

Subjects F-G

  • Film & Television
  • Food and Nutritional Sciences
  • Foundation programmes
  • French
  • Geography
  • German
  • Graphic Communication and Design

Subjects H-M

  • Healthcare
  • History
  • International Development
  • International Foundation Programme (IFP)
  • International Relations
  • Italian
  • Languages and Cultures
  • Law
  • Linguistics
  • Marketing
  • Mathematics
  • Medical Sciences
  • Meteorology and Climate
  • Museum Studies

Subjects N-T

  • Nutrition
  • Pharmacology
  • Pharmacy
  • Philosophy
  • Physician Associate Studies
  • Politics and International Relations
  • Psychology
  • Real Estate and Planning
  • Spanish
  • Speech and Language Therapy
  • Surveying and Construction
  • Teaching
  • Theatre

Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Agriculture
  • Ancient History
  • Animal Sciences
  • Archaeology
  • Architecture
  • Art
  • Biological Sciences
  • Biomedical Sciences
  • Business (Post-Experience)
  • Business and Management (Pre-Experience)
  • Chemistry
  • Classics and Ancient History
  • Climate Science
  • Computer Science
  • Construction Management and Engineering
  • Consumer Behaviour
  • Creative Enterprise

Subjects D-G

  • Data Science
  • Economics
  • Education
  • Energy and Environmental Engineering
  • Engineering
  • English Language and Applied Linguistics
  • English Literature
  • Environmental Science
  • Film, Theatre and Television
  • Finance
  • Food and Nutritional Sciences
  • Geography and Environmental Science
  • Graphic Design

Subjects H-P

  • Healthcare
  • History
  • Information Management and Digital Business
  • Information Technology
  • International Development and Applied Economics
  • Languages and Cultures
  • Law
  • Linguistics
  • Management
  • Medieval History
  • Meteorology and Climate
  • Microbiology
  • Nutritional Sciences
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teaching
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

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