MA Creative Enterprise: Art Pathway

Title:

Management in Creative and Cultural Organisations

Code:

MMM087

Convenor:

DR Marrisa Joseph

Summary:

This module examines organisations that are engaged in creative or cultural activities. It explores the management challenges they face, and their strategies for addressing them.
 

Assessment Method:

Assignment 40%, Report 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Entrepreneurial Management for Creative Artists

Code:

MMM110

Convenor:

DR Norbert Morawetz

Summary:

This is a dynamic module introducing students to key aspects of starting a creative enterprise.

Assessment Method:

Practical 30%, Project 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Entrepreneurship and Small Business Management

Code:

MMM042

Convenor:

DR Anlan Chen

Summary:

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in the economic development of nations. This module focuses on such enterprises and explores the distinctive features of management and entrepreneurialism in the SME environment. 

Growth in SMEs is an important factor and this module will examine how, via a case of an existing business, to understand the current situation and challenges and how to find an opportunity for that firm to grow. Your reasoning will be explained in a Business Growth Plan.

Assessment Method:

Oral 40%, Report 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Digital Marketing

Code:

MMM077

Convenor:

DR Outi Lundahl

Summary:

The growth of internet technology has created significant new opportunities for organisations to reach and build relationships with customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides knowledge of the key tools required to implement a successful digital marketing strategy. This includes search engine marketing, effective engagement with social media and improving performance using web analytics. The module also covers strategic aspects of digital marketing such as inbound marketing strategy and social influence marketing.? Students will also build an understanding of the important ethical issues around consumer privacy and personal data created through digital marketing activities.

Assessment Method:

Exam 40%, Project 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Financing for Entrepreneurship

Code:

MMM094

Convenor:

DR Maksim Belitski

Summary:

Why do entrepreneurs often fail to enter a market? Entrepreneur with innovative products often find access to finance and sharing equity problematic. This module introduces students to the various forms of financing for entrepreneurship as a process of entrepreneurship (e.g. debt, equity financing, non-for-profit and alternative financing). It introduces an entrepreneurial ecosystem approach, entrepreneurial planning, and strategies to finance new ventures. 

Assessment Method:

Exam 50%, Assignment 30%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Financing for Creative Entrepreneurship

Code:

MMM094A

Convenor:

DR Maksim Belitski

Summary:

How can creative entrepreneurs raise finance for their creative project? This module introduces students to the various forms of financing for creative entrepreneurship as a process of entrepreneurship with a special focus on debt, equity financing, alternative financing and reward –based crowdfunding.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Branding

Code:

MMM137

Convenor:

DR Gaye Bebek

Summary:

MMM137 Branding explores and discusses theories and business practices related to building and managing strong brands. The module in particular focuses on how to manage brands in practice. The module deals with brands and discusses the following:

•    why brands are important;

•    what brands represent to companies;

•    what brands represent to customers;

•    how strong brands drive superior financial results;

•    what organisations should do to manage their brands effectively etc.

Assessment Method:

Oral 40%, Report 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Art, Power, Politics

Code:

FAMAP

Convenor:

DR Pil Kollectiv

Summary:

This module examines the relationship between critical ideas and influential artworks in contemporary art.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Critical Art Practice

Code:

FAMCA

Convenor:

MS Christine Ellison

Summary:

This is a studio-based module that provides a critical and supportive environment in which students develop practice-based research informed by the current discourses on contemporary art

Assessment Method:

Project 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Dissertation

Code:

FAMDA

Convenor:

PROF Rachel Garfield

Summary:

This module is designed to develop students' abilities in conducting and writing up an extended research project.

Assessment Method:

Dissertation 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Mapping the Art World

Code:

FAMMA

Convenor:

MISS Kirsten Cooke

Summary:

The module examines landmark exhibitions, the proliferation of museums and the emergence of the biennial and art fair. The module covers different historical examples sampling of galleries, dealers, artists, critics and collectors in selected decades as a means of understanding new developments in art.

Assessment Method:

Project 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International Study Visit

Code:

FAMSV

Convenor:

PROF Alun Rowlands

Summary:

This module involves a week long supervised study trip to a major European art centre (there is also 1 lecture in Week 2 of the Autumn term). Students see and experience contemporary art at first hand and also benefit from the knowledge and expertise of accompanying academic staff. Recent centres have included Berlin, Madrid, Vienna, Cologne, Paris and Venice.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intellectual Property Law: Copyright and Designs

Code:

LWMTCC

Convenor:

DR Basak Bak

Summary:

This module provides advanced knowledge of the legal protection that is afforded to creative works and industrial designs. Students will be encouraged to critically assess statutory provisions and common law principles that govern copyright and design law, as well as the rationales justifying particular doctrines and the effects of the practical operation of these fields of intellectual property. Subject to discussion will be emergent topics in the area of copyright and design law, such as online copyright infringement, internet platform liability, artificial intelligence and parallel trade issues.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International and Comparative Intellectual Property Law

Code:

LWMTII

Convenor:

MR Adrian Aronsson-Storrier

Summary:

The module explores the law and regulation of intellectual property from an international and comparative perspective. Subject to discussion will be the international instruments that offer the minima of protection in copyright, patents, trade marks, designs. These include the WIPO Internet Treaties, the TRIPS Agreement, the Berne Convention, the Rome Convention, the Madrid Agreement and Protocol, the Paris Convention. Although intellectual property protection has been harmonised at international level, intellectual property laws remain inextricably territorial. Some areas in which protection differs from jurisdiction to jurisdiction will be discussed in the form of case studies.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intellectual Property Law: Patents and Trade Marks

Code:

LWMTTT

Convenor:

MR Howard Johnson

Summary:

This module provides advanced knowledge of the legal protection that is afforded to inventions, trade names and brands. Students will be encouraged to critically assess statutory provisions and common law principles that govern patents and trade mark law, as well as the rationales justifying particular doctrines and the effects of the practical operation of these doctrines.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Internet Law

Code:

LWMTWB

Convenor:

DR Basak Bak

Summary:

The module explores the issues related to the law and regulation of the ‘borderless’ internet. These include allocation of jurisdiction; e-privacy and data protection; liability of Internet Service Providers (ISPs) for online crimes and infringements; regulation of domain names; legal issues of cloud computing, software licensing and ‘open source’ distribution; data ownership, big data and mass digitization projects; freedom of speech on the internet and intellectual property issues of the information society.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.