MNM3SUS-Sustainability

Module Provider: Marketing and Reputation
Number of credits: 10 [5 ECTS credits]
Level:NA
Terms in which taught: Autumn / Spring / Summer module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2018/9

Email: helen.stride@henley.ac.uk

Type of module:

Summary module description:

Aims:

To enable participants to critically evaluate contending positions surrounding: sustainability, sustainable business models and approaches to organizational change to enhance sustainability.

Assessable learning outcomes:

Participants will be able to demonstrate awareness of the most pressing issues in global development: environmental issues of climate change and natural resource and ecosystem decline, and social issues of poverty and population growth and consumerism.



Participants will be able to show understanding of the components of the general ‘business case for sustainability’ and be able to critically evaluate and discuss underlying concepts such as ‘eco-efficiency’, ‘eco-effectiveness’ and ‘bio-mimicry’.



Participants will be able to critically analyze an organization’s sustainability strategy, evaluating and recommending ways to improve the business model in terms of environmental and social performance.



Participants will be able to apply concepts for the leadership and communication of sustainable strategies by critically evaluating a company’s performance in these areas and recommending improvements.

Additional outcomes:

Students will also develop team working skills through completion of group work and presentations skills

Outline content:

1) Sustainability challenges confronting business

2) Sustainability footprints, metrics and reporting

3) Sustainable leadership and communications

4) Sustainability strategy and the business case

5) Sustainability innovation

Brief description of teaching and learning methods:

These themes will be taught in a holistic fashion in a day long, interactive workshop. Each session will have required pre-reading and recommended activities such as visiting web-sites.



A rich set of materials including films and case studies will be drawn upon to supplement a traditional lecture within the constraints of the time available. The resource list and course overview are available in separate documents.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Individual Report of 3,500 words to be submitted in the spring term   

Formative assessment methods:

Feedback (non- assessed) is also available on an assignment plan that can be submitted prior to full commencement of the assignment

Penalties for late submission:

These are in accordance with the arrangements for resubmission laid out in Programme Specifications

Assessment requirements for a pass:

50%

Reassessment arrangements:

Reassessment by 100% assignment (capped at 50%); deadline to be advised by the Examinations Manager following the relevant Programme Examiners’ Meeting. 

Additional Costs (specified where applicable):

Last updated: 6 July 2018