MMM133-Intellectual Property Management

Module Provider: Henley Business School
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2018/9

Email: m.joseph@henley.ac.uk

Type of module:

Summary module description:

There are many goods and services that are the products of intellectual creations; from copyright in the latest blockbuster film, to patents in new technology and in trademarks of our favourite brands. Intellectual Property (IP) rights can significantly contribute to the market value of enterprises, and they can have an important role in driving creativity and innovation in organisations. Covering copyright, patents and trademarks, this module engages in a detailed exploration of how the management of IP rights can be exploited for entrepreneurial opportunities and discusses how they can be used within a business context.  

Aims:

To provide students with an in-depth understanding of how to protect, exploit and enforce IP rights from a management perspective, and to develop their understanding of an entrepreneurial approach to IP. The module also aims to provide students with the tools to assess how IP rights are managed and used strategically within different business contexts.

Assessable learning outcomes:

• Describe and discuss regulatory frameworks that affect the exploitation and protection of IP rights


• Evaluate the use of IP rights in different business contexts


• Discuss the exploitation, protection and enforcement of IP rights in a management context


• Examine the role of IP in generating and exploiting opportunities


• Evaluate the impact of technology on IP management


• Assess social, economic and international environments and their effect on IP rights

Additional outcomes:

To provide students with the confidence to recognise potential exploitation and opportunities for IP rights, both for starting their own businesses and in their future careers

Outline content:

Brief description of teaching and learning methods:

The module will be taught through a combination of lectures and seminars. The lectures, will be larger classes in which the core content is presented, these will be interactive sessions providing opportunity for class discussion. There will normally be a guest lecture from a practising manager from a relevant organisation, in addition to a session given by staff in the School of Law. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, and in which students will be able to present and receive feedback on their work.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Assessment 1: Individual Written essay (50%); 2000 words, submission in Week 5; -/+ 10% of the word limit is allowed.

Assessment 2: Group Written Business Proposal (30%) 1000 words, submission in Week 11; -/+ 10% of the word limit is allowed.

Students are to identify an opportunity where IP could be exploited and present a case for analysing and evaluating the following:

• The strength of the opportunity


• How IP could be exploited


• How it is fits into a wider business strategy


• How the IP rights are to be protected and enforced

Assessment 3: Group Presentation (20%) Students are to present their proposal (10 minutes + 5 minutes for questions). Submission of the presentations will be corresponding to the timetable of the lectures and will be done accordingly between weeks 10 and 11.

Formative assessment methods:

Opportunities will be given to discuss ideas with cohort and receive peer feedback on the viability of proposal(s)

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

50%

Reassessment arrangements:

Re-submission of an individual written assignment in August/ September.  

Additional Costs (specified where applicable):

Last updated: 20 April 2018